02/2008 - 06/2014:De Roderweg Neighborhood Association, LiempdeFunction: Committee Member YouthResponsible for the organization of the yearly camping trip and other activities for the children within the Association.09/2012 - 05/2013: Asset Marketing Study Association, TilburgFunction: Committee member Commercial NightResponsible for the organization of Commercial Night 2013 Tilburg; a formal event during which successful companies talked about the use of emotions in their advertising slogans.08/2010 - 06/2011: Freshmen Mentor at Tilburg University Function: Mentor of a group of First Year students studying Business Economics during the Introduction Week in Tilburg and during their first Academic Year. Responsible for the organization of meetings, to give students advice and to help them to solve issues during the start-up phase of their study.

Category management projects:• Working on shelf optimization projects to improve the lamp shelf of DIY and food retailers• Working on shelf vision projects to determine the Lighting Strategy in different European countries • Managing shopper researches and translating them into actionable insights• Turning retail scan data (GFK) into insights and actions• Writing Master’s thesis on the promotional effectiveness of Philips Lighting in France. I conducted a field experiment in France, which has shown that a different promotional execution leads to a higher promotional net lift and profitability.

Responsible for the leading pharmaceutical brand ‘Samenwerkende Apothekers’:• Developing a Marketing Communication Plan and Implementation Plan for 2012 to reposition the brand • Managing the development of leaflets and POS materials • Managing the activities for the launching of a website for the brand • Managing the activities for the launching of a new product