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Experienced general manager and marketing leader. Expertise in developing and executing market growth strategies, market research and analysis, and new product development. Experience managing complex projects, including acquisition integration, division consolidation, collections management, and new plant start up.
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PartnerAlair Homes Lake NormanMooresville, Nc, Us
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PartnerAlair Homes Lake Norman Jan 2023 - PresentLake Norman Area, Nc -
Coo, Lake Norman Office, Alair HomesAlair Homes Lake Norman (Formerly Lighthouse Construction) Sep 2019 - PresentLake Norman Area, Nc
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Project ManagerAlair Homes Lake Norman (Formerly Lighthouse Construction) Jul 2018 - Aug 2019Let us help you live your best life by improving the functionality and comfort of your home! Get the home you've always dreamed of, with expert guidance to lead you through any major home renovation in a stress free environment.
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Sales And Marketing Leader/Small Business EngagementIndependent General Management/Marketing/Sales Leadership Jul 2017 - Jul 2018Mooresville, Nc- Filled marketing void at small business - designing and executing presence at largest annual trade show; generating highest number of leads ever; tripled international business; hired marketing staff- Led turnaround of declining revenue, reversing revenue decline in three distinct channels in only three months, by increasing direct customer contact, replacing under-performing staff, and improving customer service processes- Introduced weekly metrics to track revenue progress- Coordinated marketing activities for product launch and new website relaunch across four different agencies; ensured brand consistency for new product introduced to line
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Senior Vice President, Strategy And Business IntelligenceWastequip Nov 2011 - Jul 2017Charlotte, North Carolina AreaSVP, Strategy and Business Intelligence (2013-2017), VP, Marketing (2011-2013)•Market Intelligence: completed market studies for six unique business units, using consultants and in-house staff. Research used to identify growth opportunities and assess risk. Formalized use of industry data to drive decision making and identified data tool to expand access to industry pricing intelligence. Validated correlation between core product sales and readily available housing data to support investment in inventory build.•Strategic Planning: Developed first ever five-year long-range plan in 2013, based on assessment of market and competitive landscape. Led the annual planning process and implemented monthly reporting mechanism to track key metrics. Identified growth opportunities – in Aftermarket Parts and Toter plastic carts retail sales - to expand the business and diversify risk. Both were approved by the board and executed. •Salesforce.com: Led implementation of custom quoting tool within salesforce.com; platform enabled pricing controls and provided visibility to pricing strategy across salespeople -
Us Senior Director, Marketing And Business DevelopmentPolymer Group, Inc Mar 2009 - Nov 2011Led marketing start up for $300MM nonwovens Hygiene, Consumer and Commercial Wipes, and Industrial businesses•Market Intelligence: Designed and created market intelligence report, including broad market and industry market intelligence, market growth and share, competitor analysis, import analysis, pricing, and key customer activities. Expanded visibility with Nielsen FDM and Wal-Mart data. Market analysis for Hygiene led to approval of $70MM investment in the US. •Pricing: Coordinated efforts to identify gaps and opportunities in pricing strategy. Led 2011 rollout, training and cultural change to value based pricing, from cost plus pricing, to drive margin improvements. -
Vp Sales And General Manager, Dii Attachments/Ingersoll RandDoosan May 2005 - Sep 2008Led team in support of $40MM construction equipment business, including functions of sales, marketing, technical support, customer service, channel development, inventory planning and management, and warehousing -
Vice President, Marketing CommunicationsIngersoll Rand Jan 2003 - Apr 2005Manage marketing communications for $1.2B construction equipment business, including trade programs, dealer advisory council management, trade shows, literature, brand management, communications -
Vice President, Business DevelopmentIngersoll Rand Jan 2003 - Dec 2003Manage acquisition strategy for business as well as development of long term strategy. Completed two acquisitions.
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General Manager, Torrington CompanyIngersoll Rand Oct 2001 - Dec 2002General Manager for $120M radial and ball bearing business.
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Director, Customer Service And Product ManagerThe Stanley Works 1998 - 2001
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Director, Customer ServiceJohnson & Johnson Sales And Logistics Company Jun 1994 - Aug 1998Manage Customer Service for J&J's consumer products divisions.
Susan Violette Skills
Susan Violette Education Details
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Business -
Civil Engineering -
Civil Engineering -
Finance, General -
Civil Engineering
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Civil Engineering
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Civil Engineering
Frequently Asked Questions about Susan Violette
What company does Susan Violette work for?
Susan Violette works for Alair Homes Lake Norman
What is Susan Violette's role at the current company?
Susan Violette's current role is Partner.
What is Susan Violette's email address?
Susan Violette's email address is sm****@****msn.com
What is Susan Violette's direct phone number?
Susan Violette's direct phone number is +170436*****
What schools did Susan Violette attend?
Susan Violette attended Unc Kenan-Flagler Business School, North Carolina State University, Rensselaer Polytechnic Institute, The Wharton School, Rensselaer Polytechnic Institute, Rensselaer Polytechnic Institute, Rensselaer Polytechnic Institute.
What skills is Susan Violette known for?
Susan Violette has skills like Strategic Planning, Product Development, Team Leadership, Business Development, Business Strategy, New Business Development, Cross Functional Team Leadership, Competitive Analysis, Six Sigma, Leadership, Change Management, Process Improvement.
Who are Susan Violette's colleagues?
Susan Violette's colleagues are Alex Martenson, Walter Strong, Lenny Schillen, Benoit Rondeau, Stu Hopewell, Jason Hermanson, Burc Gunes.
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