Susan Wan Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Strategies, manages and coordinates with the main contractor to deliver the eleven modules of the centralised contact centre project to the Companies Commission of Malaysia (SSM) in a timely and effective manner, ensuring deliverable of key project milestones and effective utilisation of resources. • Ensure effective deployment of resources, risk management and maintain excellent client relationships to capture important milestones for a banking CRM solution with one of the reputable banks in Malaysia.• Conducts flexibility studies on viability of new centralised contact centre projects with various third-party solution providers, integrations expectation and user requirements.

Kuala Lumpur City, Federal Territory Of Kuala Lumpur, Malaysia

Responsible for the leadership, management and operations of all fundraising activities of the Alice Smith School Foundation to meet its core purpose of supporting the philanthropic work of the Alice Smith School and further enhance the commitment of the school to education in Malaysia. • Formulated the 3-year Strategic Fundraising Plan and developed its renewed purpose to drive the future direction of the Foundation.• Executed the donor cultivation programme to drive higher awareness and support to the Foundation with various reach out programmes. • Planned, organised and managed the Foundation Fundraising Dinner, raising over RM 200,000 to support various philanthropic work in the community.• Developed, raised funds and managed the Foundation Tertiary Study Grant to support students with financial challenges in pursuit of undergraduate studies at prestigious universities. • Developed a robust recruitment and volunteer loyalty programme to support the running of the Foundation that’s solely depended on the support of the volunteers. • Collaborated with the Design Technology Department to build the Ad Astra Wall, designed by the students to help raise funds for Endowment.• Worked on the framework of the Capital Campaign and Legacy Giving.

Kuala Lumpur, Malaysia

• Established, launched and managed the Alice Smith School Foundation.- Formulated its policies, code of conduct, risk management and operating system. Raised over RM 2 million funds to support various impactful philanthropic work and endowment. Acquired over 900 donors with major gifts secured from high-net-worth individuals. Won the first international philanthropy award- the Council for Advancement and Support of Education (CASE) Circle of Excellence Award- raised over RM 250,000 for the #BuildKindness fundraising campaign. Recruited over 50 volunteers to support the running of the Foundation. Developed an automated system to manage the operations, targeted communications and engagement with the donors and volunteers. • Managed a diverse portfolio of engagement projects to raise the profile of the school with the successful execution of the 70th and 75th anniversary celebrations in Malaysia, Singapore, Australia and London, resulting to increased admissions, brand reputation and stakeholders’ support. • Improved the school’s marketing, branding and engagement significantly with the signature branded annual business luncheon, high-profile engagements, targeted projects, launches of new buildings, facilities and high-profile visits by the British and Malaysia royalties.• Grew admissions by 40% with targeted strategic marketing campaigns- The Ad Astra ‘Reach for the Star’ campaign- featuring notable alumni through the decades and the annual business luncheon for branding and positioning purpose. The campaign also supported the alumni recruitment. • Grew alumni recruitment by 174% with improved targeted engagements and support to increase alumni giving and volunteerism. Developed a comprehensive tracking system based on CASE framework.• Led a major rebranding exercise to enhance the branding of the school. • Supported the organisational development and assisted to build a sustainable framework for the effective workings of the Council of Governors.

Kuala Lumpur, Malaysia

• Established the Marketing and Business Development Division with proper policies, procedures, systems and risk management in a newly formed company within an established bank. • Collaborated with the bank to organise the highly profiled Association of National Development Finance Institutions (ADFIMI)- SME Bank International Development Forum. The successfully organised forum was well attended by prominent bankers in the region, with the presence of the Malaysian Prime Minister, Governor of Central Bank of Malaysia and Qatar.• Expanded the market presence with the successfully organised annual nationwide trade roadshows in Malaysia. The turn up of the entrepreneurs surplus the target by 27% and generated 35% converted sales.• Developed and implemented effective business strategies in collaboration with local agencies to successfully acquired more than 30,000 entrepreneurs for various development programmes, achieving annual revenue target with sustainable sources of income. • Achieved 175% of targeted business to business (B2B) engagements with established business networks that had driven B2B sales and sponsorships.• Drove the comprehensive new branding exercise of SME Bank together with other senior management. • Developed the first comprehensive brand manual and have increased the brand visibility amongst the targeted markets. Enhanced the branding of the company through various new point of sales materials and branded items.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Headed the new Marketing & Communications Department. • Managed public relations efforts strategically with significant increase of media coverage. Achieved 600% ROI from media releases featured in various main stream print media and online media.• Enhanced the school brand by leading a major rebranding exercise, from logo enhancement to branded collateral and website overhaul to support various targeted marketing initiatives.• Devised and executed integrated, online and direct marketing campaigns to support admissions.• Organised the inaugural Art Action Charity Auction jointly with The Expat Group to celebrate the opening of the new Art & Design Building. Raised funds in aid of Make-A-Wish-Malaysia and Women's Aid Organisation.• Improved the value chain experience of prospective parents and students at the point of acquisition.

Melbourne, Australia

Responsible to lead and drive Strategic Marketing and Branding plans related to point of sales (PoS). These include the physical branding of Monash and its pathway providers’ campuses worldwide, agent offices and exhibitions. Travelled frequently within the key recruitment countries in Asia and Melbourne for field researches, due diligence, strategy development, engagement with pathway providers and execution of branding/marketing activities. • Developed strong relationships with recruitment agents in South East Asia who recruited about 65% of Monash international students back then, positioning Monash as the preferred university of choice. • Researched, developed and managed the production of Monash's first batch of point of sales materials, successfully deployed and used by over 400 recruitment agents worldwide.• Analysed global education market trends to drive the marketing and physical branding of Monash University strategically with its pathway providers, recruitment agents and at exhibitions worldwide.• Delivered an average savings of 30% on merchandise purchases for various Monash stakeholders

Kuala Lumpur, Malaysia

Managed a multi-million marketing and admissions budget and administered eight marketing staff. Reporting directly to the Deputy President, Development & Operations and part of the senior management of the university.• Achieved the highest student intake since the establishment of the university by effectively executing successful marketing campaigns to strengthen UNITAR's brand positioning.• Effectively administered and managed the marketing budget with an average savings of 18% per annum by developing an effective tracking mechanism to track the return of investment on marketing spend.• Developed and executed a few successful advertising campaigns. Listed UNITAR as one of the top 10 ADEX advertisers in the education industry of Malaysia, 2006-2007 (AC Nielson).• Established, initiated and optimised business development and marketing strategies amongst the Regional Centres nationwide, resulted to an average 50% savings on marketing spend.• Pioneered the use of online marketing initiatives to increase brand engagement and admissions.• Won the Runner-up of the University’s Best Department’s Quality Management in Operations Division for best practices and adherence to quality management.

Selangor, Malaysia

• Developed 80% new business opportunities through profiled joint promotions with reputable banks, partners and top retailers, generated higher revenue for all business units of the hotel.• Formulated an effective tracking mechanism to track the return of investment of below the line marketing spend and targeted e-marketing initiatives based on profiling.• Developed a singular database management with COGNOS system to enable execution of focused tactical marketing activities effectively.• Built greater customer loyalty and generated 60% higher loyalty programme sales with innovative profiling events and attractive rewards system.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Developed the franchise model and pre-registered the franchising of Universiti Tun Abdul Razak. Formulated a brand guide to standardise the brand image at the group and subsidiaries level. Conducted in-house marketing trainings for the marketing personnel of KUB subsidiaries.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Successfully registered the university with the authorities to recruit the pioneer batch of international students. Recruited the first batch of China students. Developed the first customised short courses programme for the first batch of China students. Produced the franchise operating manuals and collaborated with the Ministry of Entrepreneurship, Malaysia. Assisted in the setup of a new faculty-Faculty of Humanities and Social Sciences.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Organised the 12th Asian Horological Trade & Industry Promotion Conference in 1998. The event had the highest number of participants in the history of the Asian horological industry, patronized by the Malaysian Minister of International Trade and Industry in 1998. Raised the profile of the association in the Asia region significantly.

Executive Mba, International Marketing

Bachelor Of Economics Majoring In Marketing, Marketing/Marketing Management, General, 2Nd Class Honours (Upper Division)

Primary And Secondary Education