Susan Wan

Susan Wan Email and Phone Number

Dynamic Marketer & Business Developer l Brand Advocate l Fundraiser l Passion-driven l Highly Experienced in Raising Organisation’s Profile l Transformation Advocate @ Dyn Edge
Susan Wan's Location
Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Susan Wan's Contact Details

Susan Wan work email

Susan Wan personal email

n/a
About Susan Wan

Passion drives my purpose and mission of life! I love helping others and creating meaningful impacts. Being an extrovert, mission-driven and creative problem-solver, I’m highly motivated in work that could improve people’s lives. I thrive in a people-centric environment which enables me to utilise my core skills to deliver impactful results. I’ve enjoyed many senior positions throughout my illustrative careers in Malaysia and Australia that have enabled me to discover more about myself. I can set up and grow an organisation significantly. • I achieved the highest student enrolment with 214% growth since the establishment of a private university in Malaysia. I’ve increased the admissions of a reputable British international school by 40%, enabling more students to have access to good quality education. • I grew alumni recruitment by 174% with improved targeted engagements and increased support in giving and volunteerism.• I established, launched and managed a new Foundation. Raised over MYR2 million/USD560k funds to support various philanthropic work. Acquired over 900 donors with major gifts secured from high-net-worth individuals and corporate companies. • Won the first international philanthropy award, raising over MYR250,000/USD60k to support the #BuildKindness urban poor campaign. • I acquired more than 30,000 entrepreneurs for various programmes to support the growth of the SMEs. I managed a portfolio of over MYR7.1 million/USD1.65million. I'm a Master of Events! I love organising events and have helped to raise the profile of some organisations significantly.• The success of two anniversary events held in Malaysia, London, Singapore and Australia for a British international school has helped to improve its branding, network, giving and volunteerism programmes. • The royal visits by the Malaysia and British royalties that has helped the community to establish better connections. • The two annual nationwide entrepreneurs trade roadshows with turn ups surplusing the target by 27% and 35% converted sales, it has enabled SMEs to have better access to financing.To stay relevant in the fast changing times, I upskill myself constantly. I love nature! A walk out in nature will always energize myself with new ideas and perspectives of life. AREAS OF EXPERTISE:Strategic Planning l Performance Management l Stakeholder Engagement l Strategic Fundraising l Project Management l Business Development l Branding, Marketing & Communications l Campaign/Event Management l Budget Development & Management l Critical Thinking l Creative Problem-solving

Susan Wan's Current Company Details
Dyn Edge

Dyn Edge

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Dynamic Marketer & Business Developer l Brand Advocate l Fundraiser l Passion-driven l Highly Experienced in Raising Organisation’s Profile l Transformation Advocate
Susan Wan Work Experience Details
  • Dyn Edge
    Project Consultant
    Dyn Edge Apr 2024 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    • Strategies, manages and coordinates with the main contractor to deliver the eleven modules of the centralised contact centre project to the Companies Commission of Malaysia (SSM) in a timely and effective manner, ensuring deliverable of key project milestones and effective utilisation of resources. • Ensure effective deployment of resources, risk management and maintain excellent client relationships to capture important milestones for a banking CRM solution with one of the reputable banks in Malaysia.• Conducts flexibility studies on viability of new centralised contact centre projects with various third-party solution providers, integrations expectation and user requirements.
  • The Alice Smith School
    Director Of Foundation
    The Alice Smith School Mar 2023 - Dec 2023
    Kuala Lumpur City, Federal Territory Of Kuala Lumpur, Malaysia
    Responsible for the leadership, management and operations of all fundraising activities of the Alice Smith School Foundation to meet its core purpose of supporting the philanthropic work of the Alice Smith School and further enhance the commitment of the school to education in Malaysia. • Formulated the 3-year Strategic Fundraising Plan and developed its renewed purpose to drive the future direction of the Foundation.• Executed the donor cultivation programme to drive higher awareness and support to the Foundation with various reach out programmes. • Planned, organised and managed the Foundation Fundraising Dinner, raising over RM 200,000 to support various philanthropic work in the community.• Developed, raised funds and managed the Foundation Tertiary Study Grant to support students with financial challenges in pursuit of undergraduate studies at prestigious universities. • Developed a robust recruitment and volunteer loyalty programme to support the running of the Foundation that’s solely depended on the support of the volunteers. • Collaborated with the Design Technology Department to build the Ad Astra Wall, designed by the students to help raise funds for Endowment.• Worked on the framework of the Capital Campaign and Legacy Giving.
  • The Alice Smith School
    Director Of Development
    The Alice Smith School Mar 2015 - Feb 2023
    Kuala Lumpur, Malaysia
    • Established, launched and managed the Alice Smith School Foundation.- Formulated its policies, code of conduct, risk management and operating system. Raised over RM 2 million funds to support various impactful philanthropic work and endowment. Acquired over 900 donors with major gifts secured from high-net-worth individuals. Won the first international philanthropy award- the Council for Advancement and Support of Education (CASE) Circle of Excellence Award- raised over RM 250,000 for the #BuildKindness fundraising campaign. Recruited over 50 volunteers to support the running of the Foundation. Developed an automated system to manage the operations, targeted communications and engagement with the donors and volunteers. • Managed a diverse portfolio of engagement projects to raise the profile of the school with the successful execution of the 70th and 75th anniversary celebrations in Malaysia, Singapore, Australia and London, resulting to increased admissions, brand reputation and stakeholders’ support. • Improved the school’s marketing, branding and engagement significantly with the signature branded annual business luncheon, high-profile engagements, targeted projects, launches of new buildings, facilities and high-profile visits by the British and Malaysia royalties.• Grew admissions by 40% with targeted strategic marketing campaigns- The Ad Astra ‘Reach for the Star’ campaign- featuring notable alumni through the decades and the annual business luncheon for branding and positioning purpose. The campaign also supported the alumni recruitment. • Grew alumni recruitment by 174% with improved targeted engagements and support to increase alumni giving and volunteerism. Developed a comprehensive tracking system based on CASE framework.• Led a major rebranding exercise to enhance the branding of the school. • Supported the organisational development and assisted to build a sustainable framework for the effective workings of the Council of Governors.
  • Sme Bank Malaysia
    Assistant Vice President/Head Of Marketing And Customer Relations
    Sme Bank Malaysia Dec 2012 - Mar 2015
    Kuala Lumpur, Malaysia
    • Established the Marketing and Business Development Division with proper policies, procedures, systems and risk management in a newly formed company within an established bank. • Collaborated with the bank to organise the highly profiled Association of National Development Finance Institutions (ADFIMI)- SME Bank International Development Forum. The successfully organised forum was well attended by prominent bankers in the region, with the presence of the Malaysian Prime Minister, Governor of Central Bank of Malaysia and Qatar.• Expanded the market presence with the successfully organised annual nationwide trade roadshows in Malaysia. The turn up of the entrepreneurs surplus the target by 27% and generated 35% converted sales.• Developed and implemented effective business strategies in collaboration with local agencies to successfully acquired more than 30,000 entrepreneurs for various development programmes, achieving annual revenue target with sustainable sources of income. • Achieved 175% of targeted business to business (B2B) engagements with established business networks that had driven B2B sales and sponsorships.• Drove the comprehensive new branding exercise of SME Bank together with other senior management. • Developed the first comprehensive brand manual and have increased the brand visibility amongst the targeted markets. Enhanced the branding of the company through various new point of sales materials and branded items.
  • The Alice Smith School
    Marketing & Communications Manager
    The Alice Smith School Nov 2009 - Dec 2012
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Headed the new Marketing & Communications Department. • Managed public relations efforts strategically with significant increase of media coverage. Achieved 600% ROI from media releases featured in various main stream print media and online media.• Enhanced the school brand by leading a major rebranding exercise, from logo enhancement to branded collateral and website overhaul to support various targeted marketing initiatives.• Devised and executed integrated, online and direct marketing campaigns to support admissions.• Organised the inaugural Art Action Charity Auction jointly with The Expat Group to celebrate the opening of the new Art & Design Building. Raised funds in aid of Make-A-Wish-Malaysia and Women's Aid Organisation.• Improved the value chain experience of prospective parents and students at the point of acquisition.
  • Monash University
    International Brand Manager
    Monash University Oct 2007 - Oct 2009
    Melbourne, Australia
    Responsible to lead and drive Strategic Marketing and Branding plans related to point of sales (PoS). These include the physical branding of Monash and its pathway providers’ campuses worldwide, agent offices and exhibitions. Travelled frequently within the key recruitment countries in Asia and Melbourne for field researches, due diligence, strategy development, engagement with pathway providers and execution of branding/marketing activities. • Developed strong relationships with recruitment agents in South East Asia who recruited about 65% of Monash international students back then, positioning Monash as the preferred university of choice. • Researched, developed and managed the production of Monash's first batch of point of sales materials, successfully deployed and used by over 400 recruitment agents worldwide.• Analysed global education market trends to drive the marketing and physical branding of Monash University strategically with its pathway providers, recruitment agents and at exhibitions worldwide.• Delivered an average savings of 30% on merchandise purchases for various Monash stakeholders
  • Universiti Tun Abdul Razak (Unirazak)
    Head Of Corporate Marketing
    Universiti Tun Abdul Razak (Unirazak) Jan 2005 - Oct 2007
    Kuala Lumpur, Malaysia
    Managed a multi-million marketing and admissions budget and administered eight marketing staff. Reporting directly to the Deputy President, Development & Operations and part of the senior management of the university.• Achieved the highest student intake since the establishment of the university by effectively executing successful marketing campaigns to strengthen UNITAR's brand positioning.• Effectively administered and managed the marketing budget with an average savings of 18% per annum by developing an effective tracking mechanism to track the return of investment on marketing spend.• Developed and executed a few successful advertising campaigns. Listed UNITAR as one of the top 10 ADEX advertisers in the education industry of Malaysia, 2006-2007 (AC Nielson).• Established, initiated and optimised business development and marketing strategies amongst the Regional Centres nationwide, resulted to an average 50% savings on marketing spend.• Pioneered the use of online marketing initiatives to increase brand engagement and admissions.• Won the Runner-up of the University’s Best Department’s Quality Management in Operations Division for best practices and adherence to quality management.
  • Sunway Resort Hotel & Spa
    Marketing Services Manager
    Sunway Resort Hotel & Spa Jan 2003 - Dec 2004
    Selangor, Malaysia
    • Developed 80% new business opportunities through profiled joint promotions with reputable banks, partners and top retailers, generated higher revenue for all business units of the hotel.• Formulated an effective tracking mechanism to track the return of investment of below the line marketing spend and targeted e-marketing initiatives based on profiling.• Developed a singular database management with COGNOS system to enable execution of focused tactical marketing activities effectively.• Built greater customer loyalty and generated 60% higher loyalty programme sales with innovative profiling events and attractive rewards system.
  • Kub Management
    Assistant Manager, Group Corporate Marketing
    Kub Management Jun 2001 - Dec 2002
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Developed the franchise model and pre-registered the franchising of Universiti Tun Abdul Razak. Formulated a brand guide to standardise the brand image at the group and subsidiaries level. Conducted in-house marketing trainings for the marketing personnel of KUB subsidiaries.
  • Universiti Tun Abdul Razak (Unirazak)
    Business Development Executive
    Universiti Tun Abdul Razak (Unirazak) Apr 1999 - May 2001
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Successfully registered the university with the authorities to recruit the pioneer batch of international students. Recruited the first batch of China students. Developed the first customised short courses programme for the first batch of China students. Produced the franchise operating manuals and collaborated with the Ministry of Entrepreneurship, Malaysia. Assisted in the setup of a new faculty-Faculty of Humanities and Social Sciences.
  • Kuala Lumpur & Selangor Watch Trade Association
    Business Development Executive/ Event Manager
    Kuala Lumpur & Selangor Watch Trade Association Mar 1998 - Mar 1999
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Organised the 12th Asian Horological Trade & Industry Promotion Conference in 1998. The event had the highest number of participants in the history of the Asian horological industry, patronized by the Malaysian Minister of International Trade and Industry in 1998. Raised the profile of the association in the Asia region significantly.

Susan Wan Skills

Marketing Strategy Marketing Communications Management Integrated Marketing Business Strategy Brand Management Online Marketing Social Media Marketing

Susan Wan Education Details

  • Berne University Of Applied Sciences, Switzerland
    Berne University Of Applied Sciences, Switzerland
    International Marketing
  • National University Of Malaysia
    2Nd Class Honours (Upper Division)
  • Bukit Bintang Girl School
    Bukit Bintang Girl School
    Primary And Secondary Education

Frequently Asked Questions about Susan Wan

What company does Susan Wan work for?

Susan Wan works for Dyn Edge

What is Susan Wan's role at the current company?

Susan Wan's current role is Dynamic Marketer & Business Developer l Brand Advocate l Fundraiser l Passion-driven l Highly Experienced in Raising Organisation’s Profile l Transformation Advocate.

What is Susan Wan's email address?

Susan Wan's email address is su****@****.edu.my

What schools did Susan Wan attend?

Susan Wan attended Berne University Of Applied Sciences, Switzerland, National University Of Malaysia, Bukit Bintang Girl School.

What skills is Susan Wan known for?

Susan Wan has skills like Marketing Strategy, Marketing Communications, Management, Integrated Marketing, Business Strategy, Brand Management, Online Marketing, Social Media Marketing.

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