Susan Waterer

Susan Waterer Email and Phone Number

Director & Communications Consultant | Copywriting | Content | Marketing | PR | Media | Events | Brand Awareness | Growth @ Cooperative Research Australia
Susan Waterer's Location
Melbourne, Victoria, Australia, Australia
About Susan Waterer

Ironically, in the field of communications, the biggest mistake we can make is not to listen.As a result, I have built a career centred on listening, focusing on what people are – and are not – saying to get to the heart of organisational objectives, challenges and opportunities. My personal motto is ‘you’ve got to get it right on the inside to get it right on the outside’. I make it a priority to understand the specific challenges and opportunities of an organisation, its people, and its target audiences to achieve change, from the inside out. I liaise with stakeholders, gather data and identify connections. As a result, I co-create and partner with clients in the implementation of truly considered and integrated inward and outward-looking strategies that not only engender support, but also deliver on targeted outcomes. I bring energy and commitment to improving brand awareness, reach and reputation.This is underpinned by 15+ years of experience spanning marketing, copywriting, PR, and events for B2B; a proven strength in change management; and, a dedication to building authentic, trust-based relationships with stakeholders. Key appointments to date include strengthening the communications and marketing capability at A.G.Coombs to support the modernisation of a 70-year old organisation while retaining its traditional values, and leading a series of rebranding initiatives at UGL Services in line with a period of significant M&A growth. Most recently, I have played an active role in advancing the mission of the Alertness CRC, building awareness, reach and opportunities for collaboration, and helping to establish a solid legacy.I welcome connections. Feel free to contact me via LinkedIn.

Susan Waterer's Current Company Details
Cooperative Research Australia

Cooperative Research Australia

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Director & Communications Consultant | Copywriting | Content | Marketing | PR | Media | Events | Brand Awareness | Growth
Susan Waterer Work Experience Details
  • Cooperative Research Australia
    Marketing And Communications Manager
    Cooperative Research Australia Oct 2024 - Present
    I'm excited to be working part-time with CRA, helping to amplify the industry-research collaboration voice, and advocating for the translation of research into commercial, economic, social, and environmental outcomes that benefit all Australians.
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  • Waterer Communications
    Director & Communications Consultant
    Waterer Communications Jul 2020 - Present
    Melbourne, Victoria, Australia
    Building on the foundation of a successful copywriting business, I established Waterer Communications in 2020, a boutique, customer-centric agency providing expertise and services across a range of services, including brand and marketing communications, copywriting, events, tenders, social media and public relations. My mission is to:• Deliver specialist, bespoke and organisationally aligned strategies and services to my clients across all areas of communications, including marketing, PR and events management;• Build lasting partnerships with my clients through the principles of professionalism, respect and integrity, ensuring communications plans and services are delivered to set objectives and budgets, every time;• Provide access to an extensive network of highly experienced suppliers and partners in the areas of website and general design and delivery, project managing solutions to ensure the highest standards of delivery.
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  • Building 4.0 Crc
    Media, Communications & Event Manager
    Building 4.0 Crc Jul 2020 - Mar 2022
    Melbourne, Australia
    Engaged on the basis of previous success with the Alertness CRC, I was responsible for the development and overseeing the implementation of the communications plan and shaping organisational strategy as a member of the executive team. I had full responsibility for all internal communications and external activities, including the development and maintenance of the website, content, and PR/social media activity, and the organisation of events and conferences within research and building industry environments.
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  • Alertness Crc
    Communications Manager
    Alertness Crc Jul 2016 - Sep 2020
    Melbourne, Victoria, Australia
    Engaged by an Australian Government funded, industry-focused research and development consortium to raise awareness and drive research and commercialisation opportunities, I have developed and implemented strategies and plans spanning communications, PR, marketing and events in line with CRC’s strategic objectives. In addition to scoping the annual communications budget in partnership with the CFO and CEO, I have provided leadership across execution, coordinating academic, industry and government participants, PR consultants, media, designers, and events contacts to ensure on-target delivery. I was also seconded to Monash University’s Turner Institute for Brain and Mental Health for three years as a 0.5FTE to lead all communications planning and delivery with key objectives including raising profile and promoting research projects and outputs. • Raised awareness of the CRC’s projects, achievements and impact, and strengthened stakeholder engagement with industry and academia via the ground-up development of the communications plan and revised PR strategy;• Overhauled the publications policy and process to protect the brand, IP and reputation of CRC, with >280 publications reviewed;• Drove positive communications between the CRC and Commonwealth Government, participants and media, establishing new communications processes and copywriting monthly communications, media and events activity statements and social media updates.
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  • A.G. Coombs
    Corporate Communications Manager
    A.G. Coombs Aug 2010 - Jul 2016
    Melbourne, Victoria, Australia
    Joining Australia's leading building services specialist, I matured B2B communications and marketing capability, developing and executing plans across marketing, sponsorship, event, and tender processes. Appointed as an enabler of growth, I led a review of collateral strategy in line with target audiences and segments, ensuring the business’ compelling value proposition was showcased to support both business development and sales performance. During this tenure, I provided leadership to internal stakeholders, clients, media, and other external agencies across communications projects. Agreeing priorities and coordinating efforts, together, we raised brand awareness, protected the company’s reputation and, ultimately, increased revenue.• Contributed to the creation of a contemporary brand; • Delivered a rebrand project across the Group of Companies on time and in budget, launching at an internal comms event to ensure both clear, consistent messaging to stakeholders and a smooth roll-out;• Developed the Corporate History book celebrating 70 years of A.G.Coombs, solidifying the company’s values among staff past and present, and building trust with customers.
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  • Ugl Services
    Marketing & Communications Manager
    Ugl Services Mar 2005 - Apr 2010
    Melbourne, Victoria, Australia
    Appointed to a prominent property and facilities management firm during a period of international growth, I established and led marketing and communications for the brand of the future. Contributing to the annual strategic plan, I delivered communications and marketing initiatives, including collateral production and events, to time and budget, often supporting up to 50,000 local, national and international stakeholders across change activities. A high-profile role, I also managed tender and bid responses.• Delivered three rebranding projects on time and budget, with full accountability for planning, budget and multi-stakeholder engagement; • Ensured smooth transition and adoption of new collateral via clear and frequent communications, liaising with stakeholders across the US and Asia and building internal alignment;• Improved internal communications and relations via the creation and ongoing management of a company newsletter, including content collation, copywriting, compilation, and dissemination each month.
  • Fma Australia
    Marketing & Branches Officer
    Fma Australia Jul 2003 - Mar 2005
    Melbourne, Victoria, Australia
  • Various Companies
    Series Of High-Level Marketing And Administration Roles
    Various Companies 1992 - 2003
    United Kingdom
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Susan Waterer Education Details

  • University College Of St Mark & St John
    University College Of St Mark & St John
    Public Relations & Media Studies

Frequently Asked Questions about Susan Waterer

What company does Susan Waterer work for?

Susan Waterer works for Cooperative Research Australia

What is Susan Waterer's role at the current company?

Susan Waterer's current role is Director & Communications Consultant | Copywriting | Content | Marketing | PR | Media | Events | Brand Awareness | Growth.

What schools did Susan Waterer attend?

Susan Waterer attended University College Of St Mark & St John.

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