Susan Weingarten

Susan Weingarten Email and Phone Number

Senior Brand Strategist @ 4040Agency
California, United States
Susan Weingarten's Location
San Francisco Bay Area, United States
Susan Weingarten's Contact Details

Susan Weingarten work email

Susan Weingarten personal email

About Susan Weingarten

Respected leader and strategist with a proven track record of developing effective brand strategy and verbal communication platforms for leading companies and organizations across all sectors including technology, healthcare, arts & entertainment, retail, and consumer packaged goods. Extensive experience owning and nurturing stakeholder relationships, overseeing cross-disciplinary teams, and building workplace culture. Expert communicator, strategic-thinker, and empathetic c-suite partner; uniquely able to drive consensus and deliver business value. Background in design with a depth of expertise in project planning and direction across creative disciplines including UX, print, events, and environments. Experience both in-house and agency side, working collaboratively alongside creative to ensure strategy translates to design and the team is fully supported. Core competencies include Brand Positioning, Architecture, Naming & Nomenclature, Verbal Branding and Messaging, Communication Planning, Quantitative & Qualitative Research, Workshop Planning and Facilitation, and Brand Management.

Susan Weingarten's Current Company Details
4040Agency

4040Agency

View
Senior Brand Strategist
California, United States
Susan Weingarten Work Experience Details
  • 4040Agency
    Senior Brand Strategist
    4040Agency
    California, United States
  • Vrbl Studio
    Collaborator
    Vrbl Studio Sep 2023 - Present
    San Francisco Bay Area
    Founded by Hozy Rossi, VRBL Studio is a small, specialized consultancy that combines strategic capabilities, writing expertise, and a whole lot of practical experience to help brands find their voice and define their message.
  • Self-Employed
    Freelance Brand Strategy & Communications
    Self-Employed 2022 - Present
  • International Travel
    Family Relocation (Us & Asia)
    International Travel 2018 - 2021
    Temporarily relocated to Hong Kong with husband and children for 3 years. Traveled extensively across Asia and utilized my professional skills to volunteer with local organizations in a marketing and design capacity.
  • Metadesign
    Director Of Brand Strategy
    Metadesign 2015 - 2017
    San Francisco, California, United States
    Promoted to lead Brand Strategy for the US arm of this international brand design consultancy. Directed strategy team developing and driving brand strategy for Fortune 500, mid-cap, and startup clients. Fostered strategic collaborations across global cross-disciplinary teams in 5 international offices. Led brand strategy workshops, interactive client sessions, and employee brand training sessions fostering deep client relationships. Retained through acquisition by Publicis Groupe.• Generated ~20% increase in annual revenue from stronger branding that secured new business with multinational corporations• Increased workflow speed 25% while improving work product by optimizing processes for brand positioning, brand architecture, naming and communication planning • Launched agency into ESG / corporate sustainability & responsibility – won 3 new contracts and multiple thought leadership speaking engagements • Major clients – ABB, Bucherer, Hitachi, Lotte, Volkswagen, VF Corporation, Merck KgAa, LG
  • Metadesign
    Senior Brand Strategist
    Metadesign 2013 - 2015
    San Francisco, California, United States
    Developed and presented brand strategy as part of a cross-disciplinary team, to win market share for new and established brands. Briefed creative teams. Led brand audits, competitor analysis, definition of market drivers / audience profiles, qualitative and quantitative market research.• Launched 10 new brands in 2 years• Reduced design timeframes 14% and edits 20+% by partnering with Creative to educate designers on brand strategy, business, related design specifics• Developed detailed grasp of client businesses (via audits, analysis, profiles) – presented nuanced insights that resulted in 4% higher fees • Led creation of content strategy – messaging, naming, taglines – that enhanced consistency / brand • Major clients – Fuze, Chatwork, Ekso Bionics, Propeller Health, ECOS / Earth Friendly Products
  • Hydrant
    Senior Strategist & Project Manager
    Hydrant 2010 - 2013
    San Francisco, California, United States
    Developed and led brand projects, briefs, content / messaging plans for a digital-first creative agency to produce user-driven brand experiences. Conducted strategic foundational research – end user recruitment and screening, usability testing, UX testing, user interviews, focus groups, ethnographic studies.• Delivered 100% of complex projects both on time and on budget• Played key role in 30% improvement in efficiency from concept through design and follow-up • Continually identified client gaps – collaborated on new pitches that grew agency services / revenue • Major clients – Advent, Cisco, Gymboree / Crazy 8, Financial Engines, Silver Spring, Webroot, SunRun
  • Grid2 International
    Director, Retail Brand Strategy
    Grid2 International 2007 - 2008
    New York, New York, United States
    Promoted by international retail architecture firm (US & Asia) to build a retail brand strategy offering. Established framework, recruited brand team. Led brand / trend analysis, consumer testing, brand architecture and positioning.• Grew retail revenue $112K in 1st year• Successfully repositioned and launched brands into new retail formats and markets (US and Asia)• Partnered with Shanghai office on profitable international launch of domestic brands
  • Grid2 International
    Studio Lead (Design Director)
    Grid2 International 2004 - 2007
    New York, New York, United States
    Graphic studio lead handling design projects (following early experience in-house with RMJM Hillier Group Architects, Carbone Smolan Agency, MarchFirst).

Susan Weingarten Skills

Brand Architecture Brand Development Creative Direction Creative Strategy Strategy Corporate Identity Concept Development Art Direction Graphic Design Marketing Project Management Competitive Analysis Branding And Identity Experience Design Public Relations Logo Design Interaction Design Design Strategy Trade Shows Packaging Graphics Retail Design Strategic Brand Consulting Corporate Branding Information Architecture Information Design User Experience Digital Strategy

Susan Weingarten Education Details

Frequently Asked Questions about Susan Weingarten

What company does Susan Weingarten work for?

Susan Weingarten works for 4040agency

What is Susan Weingarten's role at the current company?

Susan Weingarten's current role is Senior Brand Strategist.

What is Susan Weingarten's email address?

Susan Weingarten's email address is sw****@****ign.com

What schools did Susan Weingarten attend?

Susan Weingarten attended Drexel University, The University Of Northampton, Nene College England.

What are some of Susan Weingarten's interests?

Susan Weingarten has interest in Drexel University, Writing, Technology, Reading, Sports, Katy Perry, Health, Green Day (Band), Children, Cooking.

What skills is Susan Weingarten known for?

Susan Weingarten has skills like Brand Architecture, Brand Development, Creative Direction, Creative Strategy, Strategy, Corporate Identity, Concept Development, Art Direction, Graphic Design, Marketing, Project Management, Competitive Analysis.

Not the Susan Weingarten you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.