Susan Weingarten Email & Phone Number

California, United States

San Francisco Bay Area

Founded by Hozy Rossi, VRBL Studio is a small, specialized consultancy that combines strategic capabilities, writing expertise, and a whole lot of practical experience to help brands find their voice and define their message.

Temporarily relocated to Hong Kong with husband and children for 3 years. Traveled extensively across Asia and utilized my professional skills to volunteer with local organizations in a marketing and design capacity.

San Francisco, California, United States

Promoted to lead Brand Strategy for the US arm of this international brand design consultancy. Directed strategy team developing and driving brand strategy for Fortune 500, mid-cap, and startup clients. Fostered strategic collaborations across global cross-disciplinary teams in 5 international offices. Led brand strategy workshops, interactive client sessions, and employee brand training sessions fostering deep client relationships. Retained through acquisition by Publicis Groupe.• Generated ~20% increase in annual revenue from stronger branding that secured new business with multinational corporations• Increased workflow speed 25% while improving work product by optimizing processes for brand positioning, brand architecture, naming and communication planning • Launched agency into ESG / corporate sustainability & responsibility – won 3 new contracts and multiple thought leadership speaking engagements • Major clients – ABB, Bucherer, Hitachi, Lotte, Volkswagen, VF Corporation, Merck KgAa, LG

San Francisco, California, United States

Developed and presented brand strategy as part of a cross-disciplinary team, to win market share for new and established brands. Briefed creative teams. Led brand audits, competitor analysis, definition of market drivers / audience profiles, qualitative and quantitative market research.• Launched 10 new brands in 2 years• Reduced design timeframes 14% and edits 20+% by partnering with Creative to educate designers on brand strategy, business, related design specifics• Developed detailed grasp of client businesses (via audits, analysis, profiles) – presented nuanced insights that resulted in 4% higher fees • Led creation of content strategy – messaging, naming, taglines – that enhanced consistency / brand • Major clients – Fuze, Chatwork, Ekso Bionics, Propeller Health, ECOS / Earth Friendly Products

San Francisco, California, United States

Developed and led brand projects, briefs, content / messaging plans for a digital-first creative agency to produce user-driven brand experiences. Conducted strategic foundational research – end user recruitment and screening, usability testing, UX testing, user interviews, focus groups, ethnographic studies.• Delivered 100% of complex projects both on time and on budget• Played key role in 30% improvement in efficiency from concept through design and follow-up • Continually identified client gaps – collaborated on new pitches that grew agency services / revenue • Major clients – Advent, Cisco, Gymboree / Crazy 8, Financial Engines, Silver Spring, Webroot, SunRun

New York, New York, United States

Promoted by international retail architecture firm (US & Asia) to build a retail brand strategy offering. Established framework, recruited brand team. Led brand / trend analysis, consumer testing, brand architecture and positioning.• Grew retail revenue $112K in 1st year• Successfully repositioned and launched brands into new retail formats and markets (US and Asia)• Partnered with Shanghai office on profitable international launch of domestic brands

New York, New York, United States

Graphic studio lead handling design projects (following early experience in-house with RMJM Hillier Group Architects, Carbone Smolan Agency, MarchFirst).

Bs, Graphic Design, Graduated Cum Laude

Activities and Societies: Golden Key National Honor Society

Education record

Dean appointed international study