Managed a digital media team focused on driving quality leads and retaining and nurturing MAM's clients through email, marketing automation and paid display/search efforts.

Managed and guided lead generation and email marketing for Ivy Investments and Waddell & Reed. Created and executed content distribution strategies across email, paid media, marketing automation and print. Provided strategy and guidance on lead generation and 1:1 personalization programs. Collaborated with marketing, sales and CRM teams on digital marketing strategies.

Managed and guided lead generation and email marketing for Ivy Investments and Waddell & Reed. Created and executed content distribution strategies across email, paid media, marketing automation and print. Provided strategy and guidance on lead generation and 1:1 personalization programs. Collaborated with marketing, sales and CRM teams on digital marketing strategies.

As a member of the national Financial Services marketing team, my focus areas were oversight of B2B marketing automation campaigns for lead generation, industry groups, local markets and event follow-up; coordination and management of email marketing; Salesforce expertise; and website and intranet management. I also provided marketing support and expertise to over 30 local offices and oversaw national social media programs. *Project lead for implementation and use of Pardot marketing automation system for lead generation *Core member of implementation team for overhaul and redesign of CBIZ & MHM’s websites and intranets *Responsible for distribution of weekly and monthly email publications to over 17,000 clients and prospects

As a member of the national Financial Services marketing team, my primary focus areas were oversight of B2B marketing automation campaigns for lead generation, industry groups, local markets and event follow-up; coordination and management of email marketing; Salesforce expertise; and website and intranet management. I also provided marketing support and expertise to over 30 local offices and oversaw national social media programs.

I managed dozens of websites for the agency and was involved in all lifecycle stages: gathering input, planning, creation, design, content creation, ongoing management, analysis and future planning. Also managed the agency’s social media and email marketing efforts. Was involved in special events planning, media relations, civic engagement and photography. Assisted with large, high-profile projects including implementation of MARC’s enterprise resource planning software system.*Core member of ERP Software Selection Steering Committee – assisted in gathering and drafting requirements, selection of consultant, selection of vendor, and implementation*Member of Employee Council, Green Team (internal environmental/sustainability planning), Harvesters committee and Holiday Party committee

My tasks included managing the city’s website and coordinating its first redesign; implementing the city’s first e-newsletter; writing press releases and newsletter articles; serving as backup Public Information Officer; and providing direct customer service to citizens, mayor and city council. In addition, I assisted with planning and execution of special events and community programs.

Assisted with studio and remote television production. Edited and produced videos. Managed department's website.

I worked evenings during sweeps months to keep the station's website up to date with current topics, links, polls, etc. Assisted graphics department with production of images, video and content for the website and television broadcasts.

Assisted with production of morning news programs. Ran teleprompter, organized scripts for talent, floor directed and operated studio lighting.

Assisted with in-studio and on-location video production including live broadcasts, taped programming and remote film shoots. Created graphics for and operated graphics program during football games on K-State's jumbotron screen.