Susan Bulla Whitaker Email & Phone Number

United States

Winterville, NC, US

• Develop new client relationships and manage current account base with property managements companies nationally. Create Sales Proposals. Present product demonstrations. Create pricing proposals to fit customer needs..
• Led new account opening for Sales Department in 2022.
• Exceeded 2022 Sales Goal by 217%.
• YTD 2023 trending at 189% above sales goal for Q1.
• Accomplished demo goal requirement by 75% in 2022.

• Created and developed online and brick-and-mortar retail business for women's apparel (Southern Twist & Flair) and Charcuterie boards (Bulla Boards). Established merchandising standards. Developed business and.
• Enhanced operational performance by developing effective business strategies, systems, and procedures.
• Set pricing structures according to market analytics and emerging trends.
• Led startup and opening of business and provided business development, creation of operational procedures, and workflow planning.
• Oversee storewide merchandising benchmarks to maintain operational excellence.
• Oversee project execution, phase progress, workmanship, and team performance to drive on-time completion of deliverables.

Manresa, Barcelona, ES

• Develop and penetrate US market for Tous Jewelry. Development of market information to include assortment level plans, order forms, promotional offerings and brand communication for account opening packets. Accountable.
• Generated sales by prospecting leads, cold calling and negotiating advantageous deals with independent and National accounts.
• Created and delivered sales presentations demonstrating value through cost reduction, ROI and customer satisfaction.
• Strengthened profit opportunities by developing key customer relationships and managing resources to meet sales objectives.
• Tracked and analyzed weekly sales to implement corrective action plans and streamline operations to increase profit margins by account and total business unit.
• Developed and implemented new sales strategies to update product offerings with Visual impact.

Cranston, RI, US

Network with national retail contacts to strategically grow and expand Swarovski’s presence and market share/floor space within their locations. Advocate, train, and promote the company’s culture and mission/vision.Key Accomplishments:  Planned and coordinated inventory fluctuations and purchasing requirements both at a store and distribution center.

Copenhagen, DK

• Develop and manage customer relationships with large national retail accounts (Bloomingdales, Nordstrom, JARED, Von Maur, Navy and Marines). Monitor inventory movement. Drive incremental sales. Accountable for.
• Achieved Sales budget each year by 20+%
• Grew Business unit by $6 Million in 2 years
• Developed unique Gift to Go Programs within account base

Copenhagen, DK

• Manage sales territory for all independent gift stores and jewelry stores in the NC. Initiate training programs for associates on new and existing product. Manage replenishment models. Plan advertising calendars with.
• Achieved quota with in first 3 months

Manage sales territory for Department Store Accounts (Belk, Boscovs, Stage Stores, and Peebles) as well as Specialty Accounts (Replacements). Initiate training programs for associates on new and existing product and Bridal categories. Manage replenishment models. Plan advertising calendars with key promotional opportunities and new product introductions to.

US

• Oversaw sales territory for major Department Store Account such as Belk, Boscovs, Bealls, Parisians, Proffitts/McRaes, J C Penney and Bon Ton/Elder Beerman. Managed independent sales representative groups in Atlanta.
• Increased sales volume for region by $750 thousand in first full year (2004).
• Decreased RTV/MD dollars by 35% over two years.
• Exceeded quota by 12% in 2004.

• Managed sales and marketing aspect for Southeast Region for Corporate and Specialty Accounts markets in tabletop industry. Coordinated co-op budgets and advertising layout for all major accounts to include Belk, Saks.
• Increased sales volume for region by $500 thousand in first year.
• Awarded first runner up in Sales Person of the Year contest for 2000.
• Managed 25 Visual Merchandisers nationwide to increase sales by $500k annually.

• Managed and established account base for 807 private label apparel package programs by qualifying prospective customers, developed sales/market product presentations, initiated product sampling through fabric and.
• Established customer base from $0 to $12 million within first year with no existing account base.

Managed all aspects for this customer including sales, service, and production scheduling and tracking, and ordering fabric for a $100 million company which this account represented 60% of total business volume. Initiated base structure for DTS Vendor certification program. Managed brand direction by sourcing all package items. Organized customer service.

Duluth, GA, US

Customer Service Manager, Duluth, GA (8/92-9/93) Managed all aspects of customer service for a $100 million plus apparel company. Organized new customer service department including hiring and training of new employees, design and installation of communications system, and developed and implemented operational policies. Delta Express General Manager.

Merchandising Manager, Gainesville, FL (1/88-2/91)Duties included processing orders for ten different product lines, working with clients and solving related problems, inventory control, reordering stock, sales, and implementing information on product lines for college bookstores throughout the state of Florida. Customer Service Representative.

Bachelor'S, Economics

General