Secondment to Strategic Communications Advisor to support UNSW College projects.

Marketing and Communications Manager at UNSW Global, an international education provider. Built a team of 5 marketers and graphic designers which operates in a shared service model to support internal teams including Student Recruitment Team, Student Services and Events Team, Partnerships Team and Corporate Team. • Establish strategic marketing communications planning to attract international students to UNSW pathway programs. • Develop content across web, email, print, and social including defining messaging and positioning for copy, videos, infographics, testimonials to promote Australia and UNSW as a top education destination. • Coordinate senior stakeholder requests, understand needs and manage expectations.• Product champion and key liaison between Marketing and Sales (Student Recruitment) team. Accomplishments:• Faced with the NSW bushfires and coronavirus crisis, swiftly acted to develop and write all communications for staff, stakeholders, current and future students. Participated in risk and crisis planning teams with Senior Leadership Team. Effectively communicated daily updates, personalised study plans and advice to key audiences.• Managed implementation of a self-service design portal to support non-marketing staff within the wider business which reduced design requests by 20% to allow graphic designers more time to work on bigger projects and avoided need to outsource.

Marketing Manager (Communications) October 2016-June 2019Marketing Co-ordinator (Communications)May 2015-September 2016Marketing and Communications Manager at Western Sydney University - Sydney City Campus and SIBT. Progressed from Coordinator to Manager role, being solely responsible for driving the marketing strategy which supported our cross-functional Sales and Marketing team focussed on the recruitment of domestic and international students for our university programs. • Developed marketing communications planning and execution of all through-the-line integrated advertising campaigns.• Established brand new marketing strategy, campaigns, website and print collateral for Western Sydney University’s City Campus which was in the ‘start-up’ phase. • Managed all digital lead generation, conversion and nurturing campaigns from concept to execution and optimisation in consultation with an external media agency.• Organised on-campus and off-shore events to support lead generation and conversion targets. • Implemented B2B comms strategy to engage with partners and build relationships, e.g. events, webinars and merchandise.Accomplishments:• Solely responsible for growing domestic student cohort by 600% for semester 1, 2019 (based on the previous year). This included generating revenue of ~$264,000 above target for that particular intake.• Successfully developed brand awareness and lead gen campaigns internationally and domestically which supported the growth of student enrolments from 20 to 1200 students in just 18 months.• Implemented social media customer service model which included responding to student queries via Facebook Messenger and WhatsApp which improved engagement and reduced response times from 48hrs to almost immediate. Tools: Salesforce, Marketo, Squiz CMS, Adobe Creative Cloud (Photoshop, InDesign, Acrobat PRO), Mailchimp

Digital Executive at MediaCom, a global media agency. Administered media planning, buying and implementation of digital display campaigns for clients including Volkswagen, Bayer Pharmaceuticals, Avis/Budget Car Rental. • Acted as the key day-to-day point of contact for all clients. • Interpreted client briefs and worked with the wider team to develop holistic campaigns across multiple channels.• Negotiated with media partners to devise display strategy best placed to meet and exceed KPIs. • Implemented, managed and optimised campaigns while ensuring to identify risks and resolve issues with creative assets.• Presented key learnings, insights and results to clients with recommendations for future campaigns based on key analytics.• Kept abreast of new digital trends and frequently reported back to the team and clients. Accomplishments:• Managed $10m digital display campaigns from brief to implementation and reporting. • Successfully persuaded traditionally focussed clients to adopt a digitally focussed approach to maximise budget. • Developed and presented media pitch proposals for two prospective client briefs worth approximately $45m.

Digital Marketing Executive January 2013-February 2014Marketing AssistantAugust 2010-December 2012Digital Marketing Executive at ESB, Ireland’s government-owned utility company. Supporting an offline Marketing Manager, as the sole digital marketer responsible for the Innovation Department (which included five business units: B2B International consultancy, Telecoms, Electric Vehicles, Fibre Broadband, Emerging Technologies).• Managed digital strategies for all business units from launch, including the establishment of brand new website, digital awareness campaigns, internal and external email campaigns, SEO and Google Analytics implementation. • Developed community management guidelines for social media channels to engage with the public and provide customer service advice.• Organised public events to educate the public on sustainable energy options and innovative projects. • Developed PR strategy and liaised with media outlets while coordinating media events, press releases and photo calls.• Supporting Crisis Communications team with digital and social monitoring of crisis situation. Accomplishments:• Successfully influenced Senior Leadership Team to move from traditional advertising and communication strategies to a digital approach which provided the first-ever opportunity for two-way customer communication channels. • Developed a nationwide engagement campaign which recruited 21 electric car ambassadors who produced influential content which was distributed e.g. videos, blogs, photos, press interviews etc. Managed campaign, ambassador application and selection process, Year one: 12k+ applications, Year two: 20k+ applications.