Marketing expert with experience in medical devices, food/beverage as well as oil & gas industries covering both B2B and B2C, I excel at brand management, customer experience, digital presence and analytics. With 25 years experience developing strategic marketing plans, managing product/service campaigns, new product launches, controlling large budgets and leading change management thru 3 re-brandings, I have come to appreciate the necessity of agile marketing. It is critical to keep the end in mind from day one and I am a firm believer in constant analysis of analytics, results and goals. Extensive experience managing diverse teams with large budgets. I have worked as the marketing lead on teams that included members from executive and physician level, regulatory/legal, finance, engineering, R&D, sales, agencies and education. My analytical approach to quick decision making has gained proven results in increased market share and preference. In executing both short-term and long-term marketing strategies, my teams have optimized product reach, impact and brand awareness while maintaining budget and delivering on expectations. Using multiple media and channels, cross functional strategies and platforms, I reach target audiences with product/service benefit specific messages. The ability to review analytics, market research, trends and industry best-practices allows me to measure effectiveness, results and adjust as needed. I have experience working with highly recognizable brands such as Medtronic, St. Jude Medical, PepsiCo, Dresser Rand and others.Specialties: Google Adwords Certified, Google Search Certified, Digital Online Marketing, Marketing Strategy, Digital Marketing & Optimization, Brand Management, Strategic Analysis, Product Development, Team Leader, Change Management, Google Analytics, Ad/brand Campaigns, SalesForce, SharePoint, Survey Monkey, Project Planning to Implementation, Relationship Building, Global Experience, Multiple Industries, Agency Management, Multi-lingual, Public Speaking, Advertising, Social Media, Website Strategy, Communications, OMCP Certified (Digital Marketing).