Please complete the CAPTCHA to continue
@firstgenesis.com
✓
2 phones found area 281
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Susan Wilkinson is listed as Vice President, Marketing at First Genesis, Inc at First Genesis, Inc, based in Houston, Texas, United States. AeroLeads shows a work email signal at firstgenesis.com, phone signal with area code 281, and a matched LinkedIn profile for Susan Wilkinson.
Susan Wilkinson previously worked as Vice President, Marketing at First Genesis, Inc and Global Marketing Director at Exterran. Susan Wilkinson holds Mim from Thunderbird School Of Global Management.
This section adds company-level context without repeating Susan Wilkinson's masked contact details.
AeroLeads found 1 current-domain work email signal for Susan Wilkinson. Compare company email patterns before reaching out.
Marketing expert with experience in medical devices, food/beverage as well as oil & gas industries covering both B2B and B2C, I excel at brand management, customer experience, digital presence and analytics. With 25 years experience developing strategic marketing plans, managing product/service campaigns, new product launches, controlling large budgets and leading change management thru 3 re-brandings, I have come to appreciate the necessity of agile marketing. It is critical to keep the end in mind from day one and I am a firm believer in constant analysis of analytics, results and goals. Extensive experience managing diverse teams with large budgets. I have worked as the marketing lead on teams that included members from executive and physician level, regulatory/legal, finance, engineering, R&D, sales, agencies and education. My analytical approach to quick decision making has gained proven results in increased market share and preference. In executing both short-term and long-term marketing strategies, my teams have optimized product reach, impact and brand awareness while maintaining budget and delivering on expectations. Using multiple media and channels, cross functional strategies and platforms, I reach target audiences with product/service benefit specific messages. The ability to review analytics, market research, trends and industry best-practices allows me to measure effectiveness, results and adjust as needed. I have experience working with highly recognizable brands such as Medtronic, St. Jude Medical, PepsiCo, Dresser Rand and others.Specialties: Google Adwords Certified, Google Search Certified, Digital Online Marketing, Marketing Strategy, Digital Marketing & Optimization, Brand Management, Strategic Analysis, Product Development, Team Leader, Change Management, Google Analytics, Ad/brand Campaigns, SalesForce, SharePoint, Survey Monkey, Project Planning to Implementation, Relationship Building, Global Experience, Multiple Industries, Agency Management, Multi-lingual, Public Speaking, Advertising, Social Media, Website Strategy, Communications, OMCP Certified (Digital Marketing).
Listed skills include Marketing, Strategic Planning, Leadership, Healthcare, and 16 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Sugar Land, Texas, Us
Lead all marketing efforts, strategy, planning and product launches. Manage analytics and adjust accordingly to meet goals for social, web and all digital reach. Research market statistics, trends and industry to keep abreast of new methodologies, tactics and technologies. Provide valuable and intriguing messages and materials to sales team, partners, media et al.
Calgary, Alberta, Ca
*Agile Marketing *Customer Experience *International Business *Strategic Planning *Analytics Tracking *Digital Marketing *Team Leadership *Project Management *Brand Stewardship *Advertising & Campaigns *Market Research *Mentor *Marketing support for world-wide sales teamResults: B2B Lantern Award winner 2019 (website and rebranding campaign)35% increase in CTR with 18% increase in conversions 2017Improved web engagement by 14%budget award in 2016 for 37% savings from streamlined processes & revised programslaunched white paper digitally resulting in 20% CR with qualified new leads directly into SalesForceimplemented email campaigns for white papers, events and automated drip, 2018increased awareness 45% and 20% in 2 separate product campaignslead, analyze and integrate message/testimonials from customer survey via Survey Monkeyimprove engagement including starting YouTube channeloptimized keyword research and PPC to improve SERPled branding for spin-off in 2015 from RFP, selection, management to full implementation of new company look/feel, guidelines et. al.
Houston, Texas, Us
*Project Management of new Brand *Market Research Analysis for Awareness, Preference *Best-Practice Industry Reviews *Maintain Brand and Graphics Standards *Strategic Planning *Critical Thinking *Marketing Liason to Physicians, Executives, RNsResults:GE Change Acceleration Course Completion 2014221% increase in conversions system-wide from web optimization (CRO)7% increase in all 11 brand attributes (NRC data 2011)5% brand awareness improvement and 2% preference increase (NRC data 2012)Maintained consistent high satisfaction scores - interdepartmental survey year over year
*Managed Rebranding Website *Reponsible for Marketing Collateral, Educational Materials *Initiated Brand Update *Team Member on Product Development, Sales Meetings *Correspondent with Affiliated ManufacturerResults:Directed company-wide rebranding within 2 quarters (content, design, launch nationwide)Championed new approach to tradeshow/events resulting in 40% savings
St. Paul, Minnesota, Us
*International and Domestic Product Launch Manager *Multiple Product Focus *Subject Matter Expert *Strategic Planning Member - Product Pipeline *Physician Advisory Board Meeting Participant *Product Research in Field QuarterlyResults:Product Launch Strategy & Implementation resulting in $5M revenue over 6 monthsFacilitated new channel distribution model resulting in $170K new business
Minneapolis, Mn, Us
*Launch Team Participant *Market research *Competitive Intelligence *Forecasting *Price Determination *Future Product Development Team Member *Developed presentations & materials, digital and print for product features/specifications *Distribution ModelsResults: Created educational materials and conducted training to over 300+ nationwide reps
Quick answers generated from the profile data available on this page.
Susan Wilkinson works for First Genesis, Inc.
Susan Wilkinson is listed as Vice President, Marketing at First Genesis, Inc at First Genesis, Inc.
AeroLeads has found 1 work email signal at @firstgenesis.com for Susan Wilkinson at First Genesis, Inc.
AeroLeads has found 2 phone signal(s) with area code 281 for Susan Wilkinson at First Genesis, Inc.
Susan Wilkinson is based in Houston, Texas, United States while working with First Genesis, Inc.
Susan Wilkinson has worked for First Genesis, Inc, Exterran, Chi St. Luke'S Health, Mednet Healthcare Technologies, and St. Jude Medical.
You can use AeroLeads to view verified contact signals for Susan Wilkinson at First Genesis, Inc, including work email, phone, and LinkedIn data when available.
Susan Wilkinson holds Mim from Thunderbird School Of Global Management.
Susan Wilkinson is listed with skills including Marketing, Strategic Planning, Leadership, Healthcare, Management, Strategy, Market Research, and Hospitals.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contacts