Susan Willig Email & Phone Number

TrueNorth focuses on building the foundational, and critical, marketing and brand strategy with and for startups, early stage and "restart" companies, within the healthcare and tech sectors. Clearly defining focus, from the start, is pivotal to building and growing your business. This defined "True North" ensures disciplined and purposeful planning, resourcing and execution. As a Fractional Chief Marketing Officer, I can advise independently or in collaboration with existing marketing leaders, to identify opportunities; develop a focused, strategic roadmap; and disciplined execution of your go to market plan.

New York, New York, Us

Irvine, Ca, Us

Selected to build and lead a Health Access Equity initiative - the company's first to include community outreach, strategic partnerships, and thought leadership - to increase heart health awareness and ensure people of color are empowered to access the care and treatment needed. Expanded and created new patient engagement initiatives to reach and inspire more patients in the pathway to pursue life-saving diagnosis and therapy, e.g. "patients who look like me."

Irvine, Ca, Us

Led all upstream marketing programs including Disease Awareness, Therapy Awareness for patient and referring (HCP) cardiologist, plus Patient Engagement to guide more patients to treatment earlier. Continued leadership of omni-channel marketing evolution through global digital innovation team. Initiated and led Health Access Equity Initiative for business unit while collaborating across functions for greater impact. The first time all US market development initiatives integrated into one team resulting in greater impact.

Irvine, Ca, Us

Led European marketing organization through two mission-critical product launches and rebuilding marketing team.

Irvine, Ca, Us

Led brand strategy development and management for the Critical Care business unit.Impact contributed to the steady and consistent increase in brand equity (globally) for the last 6 years. (Tracked via semi-annual brand health study.)Visioned and led the development and implementation of global omni-channel marketing programs supported through an integrated digital infrastructure. Resulting in deepened customer engagement through sales-ready leads. Created division's first "therapy / protocol" awareness multi-channel campaign and integrated into all marketing initiatives. Created and led company's first digital marketing team and programs.

Irvine, Ca, Us

Develop and manage the corporate brand strategy. Prior to promotion, led strategy, development and implementation of education and government marketing programs.

Led marketing and branding efforts for clients including financial services organizations, publishers, technology firms, education, and shopping center developers.

Dk

Planned, developed and managed implementation of brand strategy and marketing programs. Supervised marketing staff of 6 and managed marketing budget of $2.2M. Created end-to-end customer engagement initiative while leading marketing and inside sales.

New York City, Ny, Us

Developed and led marketing strategy and branding for business product offering to the financial and insurance markets. Managed 2 direct reports and $1.45M marketing budget.

Toronto, Ontario, Ca

Promoted to lead brand development, marketing strategy, and positioning for a new product line. Managed $1.1M marketing budget for the SBU and supervised staff of 5.

Account manager for B2B and B2C agencies.

Mba

Master Of Arts - Ma, Behavioral Economics

Ongoing

Certificate, Industrial And Organizational Psychology

Bachelor Of Science - Bs, Marketing

Marketing

Collegeprep