Susan Windle Email & Phone Number

Lyndhurst, Ohio

Lyndhurst, Ohio

Responsible for property marketing with an emphasis on special events, advertising, retailer relations, public relations, website/social media and guest services. Provide complete special event and marketing program in support of corporate goals and retailer success. • Accountable for the management and expenditure of the shopping center’s annual marketing budget encompassing funds for all property marketing, advertising, special events and website management. • Created, planned, executed and handled on-site management of over 90 special events per year, including a 20-week concert series, fine arts fairs, restaurant weeks, charity walks and runs, Taste of Legacy and more establishing Legacy Village as a shopping and entertainment destination. • Directly initiated print and radio advertising buys and the supervision of creative concept and design of advertising campaigns, marketing materials and promotional pieces. Created effective messaging using language, graphics and marketing collateral.• Generated additional marketing income by securing sponsorship dollars for special events and through on-site advertising and display opportunities. • Increased annual gift card sales 20% by designing an incentive-based sales promotion. • Managed property website and all social media platforms, creating e-mail blasts and newsletters that successfully promoted store promotions and property events.• Served as the property's customer liaison and in that role handled customer issues and complaints received on-site and through the property website.• Interacted directly with retailers to cultivate and manage relationships, encourage participation in center-wide events and consult one-on-one to develop effective marketing plans, store promotions and in-store specials.

Lyndhurst, Ohio

Marketing & Special Events Coordinator for regional lifestyle center located in the eastside Cleveland suburb of Lyndhurst. Responsible for property marketing, advertising, public relations, website management, social media, guest services, special events and entertainment. Programming and outreach was inclusive of over 100 special events per year.

Lyndhurst, Ohio

Responsible for property marketing with an emphasis on special events, advertising, retailer relations, public relations, website/social media and guest services. Provide complete special event and marketing program in support of corporate goals and retailer success. • Accountable for the management and expenditure of the shopping center’s annual marketing budget encompassing funds for all property marketing, advertising, special events and website management. • Created, planned, executed and handled on-site management of over 90 special events per year, including a 20-week concert series, fine arts fairs, restaurant weeks, charity walks and runs, Taste of Legacy and more establishing Legacy Village as a shopping and entertainment destination. • Directly initiated print and radio advertising buys and the supervision of creative concept and design of advertising campaigns, marketing materials and promotional pieces. Created effective messaging using language, graphics and marketing collateral.• Generated additional marketing income by securing sponsorship dollars for special events and through on-site advertising and display opportunities. • Increased annual gift card sales 20% by designing an incentive-based sales promotion. • Managed property website and all social media platforms, creating e-mail blasts and newsletters that successfully promoted store promotions and property events.• Served as the property's customer liaison and in that role handled customer issues and complaints received on-site and through the property website.• Interacted directly with retailers to cultivate and manage relationships, encourage participation in center-wide events and consult one-on-one to develop effective marketing plans, store promotions and in-store specials.

Member of two person marketing team for largest independent bookstore in Ohio.Managed public relations, media relations, author event coordination, and promotion ofcorporate name and image for two Cleveland locations. · Scheduled, promoted and coordinated 15-20 in-store events per month. · Collaborated directly with national publishers to schedule authors for in-store appearances, readings, book groups and signings. · Created and implemented tailored promotions plan for scheduled events. · Generated customer interest through the creation of in-store signage, store newsletter, website content, event flyers, mailings, in-store displays and merchandising. · Executed in-store events with authors such as Hillary Clinton, Bill Russell, Bob Costas and Tim Russert. Duties included author management, customer relations, publisher and author follow-up. · Wrote and distributed media releases and alerts to generate media interest and coverage of events. Liaison between publishers and local media to schedule interviews and appearances.

Member of two person marketing department for 1.5 million square foot regional shopping center. Implemented corporate marketing programs through the education of shoppers, merchants, store employees and training of mall employees.