Senior Manager, Corporate Marketing
Espoo, Southern Finland, Fi
Responsible for developing company's product launch program and it's subsequent North American implementation. Instrumental in the world-wide deployment of this program, responsible for standardization of all marketing collateral within North America. Assisted in establishing global collateral standards, and their subsequent implementation.Product Management and DevelopmentDeveloped the company's Quarterly Product Launch Program, including design and implementation of program. Created cross-functional review committee involving: CTO, Op, Sales, Marketing, Legal, Business Divisions. Worked with office of CTO to create the Product Life Cycle Decision Review Process, incorporating product launch. Participated in global committee of the CTO office to discern the official manufacturing stages of the product life cycle and how they related to GTM strategy.Global Standardization of Marketing CollateralFormed and chaired collateral committee comprised of all North American stakeholders, to develop collateral typology and ensure consistency of materials across business units/divisions. Created collateral standards for North America for all literature types. Initiated formation of global committee, for development and implementation of global standards. Created the editorial and graphic design (layout) guidelines for each item of collateral.