Brand Development - I love what I do and believe that the key to a successful brand lies in the creation of a sound Marketing Strategy, exclusive Brand Blueprint and comprehensive Communication Strategy.I conduct Senior Management Brand Development Workshops, which incorporate global and local Industry analyses, Brand and Consumer analyses and results in the creation of Brand Blueprints. This process is critical for both the review of existing brands and the creation of new… Show more Brand Development - I love what I do and believe that the key to a successful brand lies in the creation of a sound Marketing Strategy, exclusive Brand Blueprint and comprehensive Communication Strategy.I conduct Senior Management Brand Development Workshops, which incorporate global and local Industry analyses, Brand and Consumer analyses and results in the creation of Brand Blueprints. This process is critical for both the review of existing brands and the creation of new brands.Previous & current Clients:1. Consulted as Head Strategist for International Advertising Agency FCB on Beiersdorf Skin Care (Nivea, Eucerin), RCL Foods (Rainbow, Farmer Brown) and Massmart Retail (Game, Dion Wired).2. Consumer Brands: Future Life Smart Food, Illovo Sugar, Ushukela, Imana Foods, Thriive Kombucha.3. Company development: Kantar Insights Netherlands, Bonhappi-T Social Entrepreneurship, MyPlayers SA Professional Rugby Player Organisation, Classic Fusion Media, Electronexus Engineering, UCL Sugar, Springlights Gas, epicIT, Firle Farm Dairy.Some feedback from work I did remotely with the GM of Insights at Kantar Netherlands:“Susan has helped me tremendously with a complex commercial planning analysis and activation that we did in 2021. She helped me navigate complex spreadsheet exercises to identify growth segments/clients and growth potential. On the back of that she was the driving force behind the content of our activation day in which we translated the spreadsheet in inspiring and tangible stories and exercises. The feedback on the day was overwhelmingly positive and helped create a spark despite all the covid challenges we had during that year. On top of that Susan is a joy to work with (we had a lot of fun) and provides an open mindset, fresh ideas and feedback with a smile. I would definitely recommend her if your strategy needs a lift”.In-house Corporate experience: 10 years with Unilever, 2 years as Strategic and Client Service Head in an Advertising Agency. Show less

At Bonhappi-T we spent every minute creating happiness by giving everyday people, people like you and me, the chance to change a life quickly, easily and affordably.We did this by offering exclusive t-shirts and caps, each of which fed a hungry mouth for an entire month, from our global online store, bonhappi-T.com. When you bought a Bonhappi-T you automatically become part of our #wearhappiness movement. Our followers provided over 950 000 (almost a million) meals.We did the… Show more At Bonhappi-T we spent every minute creating happiness by giving everyday people, people like you and me, the chance to change a life quickly, easily and affordably.We did this by offering exclusive t-shirts and caps, each of which fed a hungry mouth for an entire month, from our global online store, bonhappi-T.com. When you bought a Bonhappi-T you automatically become part of our #wearhappiness movement. Our followers provided over 950 000 (almost a million) meals.We did the feeding through NPOs FoodForwardSA and The Do More Foundation, who supply food to over 2750 verified Beneficiary Organisations across South Africa, every day. All our products were proudly South African, providing much needed jobs in this beautiful country of ours. We also designed and produced exclusive corporate Bonhappi-T shirts for companies and groups. In this way, companies enriched their employees and the communities in which they operate.To ensure sustainability and growth over time we were a for-profit business, not a charity - feeding was a key expense. I personally developed the site 100% for mobile and PC, as mobile is clearly the future. People with a Millennial mindset were our core target market and eCommerce our core global distribution centre. We focused our business priorities on the look and feel of the website bonhappi-T.com; the desirability, affordability and home delivery of our items and the creation of consumer awareness. Show less

Building Heroes and making SA Sport a part of everyday life. Experience:* Exclusive Product Development & licensing partner for MyPlayers Rugby Players' Organisation* Production and marketing of Player based merchandiseProjects:* SA Rugby and SA Cricket Player Trading Cards* Personalised Player Posters* Future Stars kids t-shirts* Back to School Player stationery rangeWebsite & Online Shop.

The business was called Lindsay Smithers Bond. Strategic Marketing Plans, briefing & review of Creative, development of Communication Strategies, new business pitches. Clients included Pakco, Spoornet, Petronet, Metro Rail, Alusaf, Three Cities, The Royal Hotel

Elida Ponds - Dawn, Vaseline Intensive Care, Pond's & Impulse Body Lotion; Axe, Brut, Pears DeodorantsHudson & Knight - Food Catering Range including all Unilever Food Brands