Engaged alumni through compelling publications and emails. Executed targeted events for alumni, donors, students, and internal faculty and staff that reflect the mission and goals of the college and Purdue University.• Executed over 53 events per year including conferences, fundraising and other special events, reunions, upscale business meetings, and retirement receptions.• Quickly pivoted to virtual events from live events in response to COVID-19 safety precautions. Added scripting, video production, and virtual meeting platforms to skills set.• Managed and planned for a budget of over $150,000 for events and communications, measured return on investment• Created and executed a communication plan for alumni including e-newsletters, annual solicitation, and events; measured alumni engagement and set goals to attaining higher metrics.• Sourced and maintained an integral network with other departments and event professionals to ensure our college was in-line with Purdue University standards and meeting alumni and stakeholder needs and expectations.• Served as interim director of lifelong learning coordinating 12 continuing education programs for veterinary professionals and students including a conference for 1200 people.

Secured a brand identity to present a consistent message to prospective students, musicians, concert patrons, alumni and donors. Managed all communications on a consistent basis across multiple media outlets. Recruited students with succinct messages at a variety of trade shows and events.• Created and executed a comprehensive marketing plan reaching targeted markets including prospective students, current students and families, concert patrons, alumni, and donors. Maximized reach and return on investment through a variety of marketing channels including social media, Web, print material, publicity events, and news media. Increased donations to the department either for general funds, scholarships, planned and capital gifts.• Increased conversion of prospective students through current students and retained student musicians in the department. Directed a volunteer service group dedicated to executing events and communications to recruit students. Increased band and orchestra participation to record levels for the department.

Attracted organizations to host events on Purdue’s campus and to use Conference Division’s event planning services through trade shows, marketing communications, and market research. Coordinated events for up to 6,000 attendees.• Directed creation of targeted mailings, Website, brochures, and advertising. Elevated product image through branding and positioning in alignment with client and industry trends. • Formulated compelling sales proposals, coordinated prospective client site visits and systematically communicated with clients to secure new business. Improved customer relationship management with database construction, communications and trend analysis for over 25,000 contacts.• Served client needs through detailed planning and execution of events including registration, housing, catering, audio‐visual services, and marketing and communication details. Increased client satisfaction by promoting and developing services to meet client needs and training colleagues on best practices.

Managed all aspects of product marketing including targeting sales efforts, managing client satisfaction and leveraging brand promise to maximize revenue and return on investment for marketing efforts.• Utilized effective marketing research to build long‐term customer relationships while capitalizing on available sales opportunities to generate over $8,000,000 in revenue.• Managed $800,000 marketing budget with cost‐effective solutions and creative strategies that maximized return on investment by executing targeted marketing collateral and campaigns. Directed product development to increase customer satisfaction and market share.• Trained presenters for nationwide sales seminars and trainings, and trained customer service and sales representatives to best communicate brand messages for technology products.• Executed trade show objectives that generated over 10 million sales leads and over $200,000 in revenue with staffing, graphic displays and post‐show lead follow‐up.• Sourced and executed 30 sales events annually at multiple locations.