I am a hands-on strategist and practitioner bringing my passion for teaching into consulting. I’d love to work with you on understanding why your customers purchase from you versus your competition, and focus on measurable and positive results. Previous roles have included Vice President, Project Manager, Designer, Digital Strategist, Front-end Developer (in HTML, CSS, Flash, ColdFusion and PHP), Strategist, SEO, SEM, Consultant, and Analytics Manager. As an Adjunct Professor in the Advertising Department at the University of San Francisco, I teach undergraduate students about advertising on social networks and innovation in advertising. I have taught at several universities in the San Francisco Bay Area and enjoy interacting with students of all ages.I am the author of Social Media Marketing: Like, Follow, Share: Awesome Actionable Insights to Maximize Your Online Potential, which was published by Tycho Press in 2015. Since the social media industry changes rapidly, the book won’t have the latest channels like TikTok or Bereal in it, but the pillars of social media still hold true. These are: • understand your audience, • know where they are and how they consume information, • be transparent and relatable,• educate, entertain and inspire them to encourage engagement and loyaltyI have degrees from Oberlin College and Conservatory and Northwestern University and a Certificate of Internet Design and Technology with Robert Bell Outstanding Achievement Award from SFSU, and I also have a degree or two from the school of hard knocks. Capabilities: • Strategy, digital marketing, SEO, SEM, paid search, social media, paid social, analytics• Course development, teaching, corporate training• Public speaking, presentations, webinars• Web development, graphic design and production• Diverse industry vertical experience in CPG, healthcare, real estate, tourism, enterprise software, non-profit and technologyExample Clients: ABC7 News Bay Area, Aventi Group, Blue & Gold Fleet, Ctuit Software, Dolby, E29 Marketing, Ember the Agency, Evivo, Foster Farms, Institute for Health and Healing, Handle Financial, Mural, Nokia, Netfira, The Pickwick Hotel, PIER 39, Products That Count, Olli Salumeria, One World Communications, SAP, Sutter Health, Tempo Automation, Tiger Balm, Village Associates Real Estate