Marketing Coordinator
CurrentAt Biarca I am responsible for creating client-facing documentation and training materials for commercial software product (PA) and cloud technology services and solutions that organization offers. I manage documentation generation, reviews, versions and deliverables for various projects within the organization. I also initiate planning, content drafting, designing of marketing campaigns, and finding innovate ways to draw more business. My duties include content management, forwarding potential… Show more At Biarca I am responsible for creating client-facing documentation and training materials for commercial software product (PA) and cloud technology services and solutions that organization offers. I manage documentation generation, reviews, versions and deliverables for various projects within the organization. I also initiate planning, content drafting, designing of marketing campaigns, and finding innovate ways to draw more business. My duties include content management, forwarding potential lead details to the sales team, promotion and social awareness of the brand. Roles & responsibilities are:• Develop and update Release notes, Upgrade guides, Technical notes, User documentation, and Online-help (Net Help, .chm help) per version iteration• Maintain document revisions, reviews and changes through Concurrent Version Management System (CVS)• Report testing bugs when studying / exploring new features for documenting them• Set up, follow and maintain email campaigning targeted for relevant industries• Content drafting for inbound marketing and keep up the track report• Publish content through various social channels (Twitter and LinkedIn) for service re-branding and manage follow-ups• Identify the scope to spread company’s profile /services through social marketing, contribute to boost SEO• Analyze and initiate the requirement to create content for specific networks to spread both our brand and our content• Update company’s social media profiles and presence on Twitter and LinkedIn• Run regular email promotions and campaigns and track their success (HubSpot email campaigning)• Proofread, review or provide feedback to other contributors, and edit other writers’ content• Create templates for our marketing officials to be more efficient in their conference, meetings or social gatherings. Show less