Sushant Arora Email & Phone Number

Fort Lauderdale, Fl, Us

- Leading Digital-led B2B marketing at ResultsCX across North America, the UK, and Europe, focusing on key business verticals such as Healthcare, BFSI, Telecom and Media, Retail, and Technology.- As one of the early members of the marketing team, I'm responsible for setting up a digital-led marketing strategy, direction, and processes with the end goal of increasing brand awareness and accelerating demand generation.- Identifying marketing opportunities for new and existing business verticals in collaboration with business leaders and designing the right marketing communication strategy with the right channel mix to inform, persuade, convince, and convert the target audience using an account-based marketing approach combined with funnel-based marketing.

Mumbai, Mh, In

- Led B2B digital marketing at Firstsource for all business verticals across North America, the UK, and Europe. Business verticals - BFS, Mortgage, CMT, Healthcare Providers, Health Payers, Edtech and Digital Collections.- Focused on Demand Generation + Brand Marketing strategies to position Firstsource as a leader in all business verticals and horizontals. Led a team of 5 high-performing marketers.- Led and managed corporate websites development and maintenance, Demandbase ABM programs, Marketing Automation, SEO, LinkedIn and Influ2 campaigns, Google Search campaigns, and Corporate Recruitment lead generation and branding.- Partnered with sales and business leaders to devise digital strategies for better solutions positioning and increased pipeline

Mumbai, Mh, In

Bangalore, Karnataka, In

Led global B2B marketing efforts to position Flatworld as one of the fastest growing outsourcing solutions providers in 5 business verticals: Mortgage, Insurance, Healthcare, Call Center and Software. Milestones:- Growth in marketing qualified leads from 0 to 200 per month- New customer acquisitions with $6 million of annual revenue generated using channels - SEO, SEM, ABM, content marketing, linkedin ads, email marketing and cross device custom retargeting through various ad platforms- Initiated and scaled in-house video production and video marketing for each business vertical covering critical topics, services and solutions leading to strong brand positioning, better engagement and conversion rates- Overhead the design and development of 5 high performing websites to diversify channels for demand generation in each business vertical- Set up a high performance team to initiate and scale ABM and email marketing which now contributes to 60% of total closed dealsResponsibilities:- Set up and implement yearly, quarterly and monthly multi-channel marketing plans to continuously generate leads and to align with desired growth rate targets by stakeholders/management team-Direct, led and assisted a 10 member team of SEO, SEM, design, content marketing, email marketing & market researchers to accelerate demand generation, surpass business goals and set new benchmarks every year- Worked with external agencies to plan, develop, launch and optimize performance marketing campaigns: SEO, content marketing, SEM campaigns, programmatic ads- Worked with external agencies on bloggers outreach programs for brand awareness, building high quality links for our websites- Worked with sales & operations teams across verticals with innovative design & content ideas to improve prospecting & proposal process leading to increased conversions- Setting up & tracking Team's KRAs, P&L variables & taking constant measures to improvise

Singapore, Singapore, Sg

• Led digital marketing campaigns specifically to drive seller growth and brand awareness among youth• Initiated and launched three new programs right from developing the content for landing pages, leading the development of pages and launching marketing campaigns w.r.t organization’s business objective o Freshmonk for brands o Freshmonk affiliate program o Freshmonk for celebrities• Results: 120+ leads for brands with some big names on board such as GAIL and Hyatt, 32+ affiliates who are driving 2000 sales per month, and got 1 celebrity on board (Ankit Tiwari)• Developed and monitored multi channel digital marketing campaigns : native ads on economictimes, outbrain, SEM campaigns for sellers and affiliates, LinkedIn ads for brand and marketing managers, Facebook ads to acquire sellers

Faridabad, Haryana, In

• Planned and strategized digital marketing campaigns to drive online traffic and conversions for two of the business divisions – Audioeducator.com and Audiosolutionz.com• Developed campaigns and directed efforts towards multiple channels such as affiliate, display marketing, SEM & SEO• Led the revamp of Audiosolutionz.com keeping the current loopholes in mind, building a better user flow, cart integration while maintaining a simplistic approach towards the new website• Developed and launched an HR solutions website in first 3 months which caters to US Market –www.thehrinstitute.com• Led and managed a team of 15 professionals, which includes online marketing/SEO executives, web developers and designers

New Delhi, Delhi, In

- Planning and strategizing digital and offline marketing campaigns and activities as per the assigned quarterly budget.- Responsible for client relationship management and day to day reporting to clients.- Managing social media campaigns for clients with specific targeting for maximum outreach.- Working closely with art directors for maximum creative outputs - I hitherto managed following clients:o Firefox Bikes (Social Media and Digital Marketing)o Virtual Retail - VR Surat Mall (Digital and offline Marketing)o Krispy Kreme (Social Media)o Saxo Bank (Social Media)

New Delhi, New Delhi, In

Digital Marketing:- Planning and strategizing ROI driven digital marketing activities as per the assigned quarterly budget- Working towards increasing organic and paid traffic and directing efforts towards multiple channels such as affiliate, display marketing, social media channels, SEM & SEO- Identifying & negotiating with the business partners and extracting maximum result out of each channel- Creating & submitting weekly/ monthly metric reports comprising traffic, conversions, rankings, sales and revenue for key shareholders & management- Identifying and understanding the product categories for relevant keyword research and analysis- Organizing & maintaining comprehensive technical requisites for SEO friendly web content like URL structure, 404 errors, header & footer navigation, page loading speed et al.- Planning and executing quarterly On page & Off page SEO strategy. Assigning traffic & sales estimation against proposed keywords

Mumbai, Maharashtra, In

- Preparing and presenting business proposals to various prospective clients (like Amex, Genpact, Aircel Business solution, Guardian Pharmacy, HCL, Shine.com, Singapore airlines, USHA, Investors Clinic et al) by showcasing the extensive website & keywords analysis vis-a-vis their industry competition- Pitching the clients with relevant synopsis and SEO strategy for their business- Strategizing the on page & off page strategies for clients- Monitoring and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals- Conducting & sharing website audit reports on half-yearly basis to notify the progress/ status for long term strategy plan- Also worked on ORM (Online Reputation Management) for Dishtv and Aircel using SM2 Alterian.Managed following brands :• Dish TV • SBI Cards • Religare • USHA • ICICI Prudent Life Insurance • Carzonrent • Hyatt Hotels • LG Electronics

London, Gb

- Successfully handled SEO for UK’s most renowned travel company; Southall Travel & it’s other related properties like southalltravel.co.uk, airticket.co.uk, awayholidays.co.uk & cheapticket.co.uk.- Achieved top SERP for various non-brand generic keywords for all the properties

- Responsible for bringing in new business from international clients (UK, US et al) majorly catering towards SEO, web development, web designing & SEM- Strategized & executed SEO activities for UK based leading computer hardware e-commerce client i.e. riverproaudio.co.uk

Noida, Uttar Pradesh, In

- Handled & managed on page & off page activities for UK based financial websites like Shakespearefinance.co.uk, longdogfinance.co.uk

Master Of Business Administration - Mba

Bachelor Of Science In Business Administration And Marketing

High School - Commerce