Managed direct response and performance marketing campaigns, inbound and ABMmarketing campaigns, and various organic and paid acquisition channels for our Saasproduct.Executed PPC, paid social, re-marketing, and other ad spend.Collaborated with the content manager to identify and produce content that attracts and converts target groups.Managed marketing automation efforts, supported marketing operations, and planned tests for conversion rate optimization.Analyzed and reported on campaign performance.Increased website traffic by 40% through targeted inbound marketing campaigns and SEO.Optimized and reduced the cost per lead by 70% on LinkedIn and 80% on google ads.Worked with agencies to produce e-book and videos for demand generation campaigns.

Creating, implementing and optimizing multi-channel marketing strategies and lead generation funnels for multiple clients.Activating and optimizing social media, email and display advertising campaigns performance and KPIs.Creating data-driven user personas to get an in-depth understanding of the customer interests and use the same for better targeting.Working closely with top management to identify and generate opportunities for driving engagement and revenue.Working with design, content and web-development to develop content for driving engagement & revenue, to create and optimize campaign landing pages and checkout pages for a more personalized user experience leading to a higher conversion rate. Creating and analyzing reports periodically in order to develop and alter future growth strategies.Establishing new protocols and channels for teams to communicate to decrease back-logs and turn-around time for new and upcoming changes.

Delivered over 30 websites, mobile apps and numerous landing pages.Conceptualized and delivered 15 plus branding projects.Understanding the needs of the client and shape ‘solution based products’ to meet the requirements.Budgeting and negotiating costs related to the project/campaigns strategically and tactically.Creating and translating goals, objectives, and stakeholders’ vision into detailed stories and road-maps for internal teams to ensure timely delivery of all the features.Organizing and leading weekly brainstorming sessions to foster collaboration and significant creative output across the cross-functional teams.