 Currently managing Sales & Marketing, Business Development of Dry Wall Interior Finishing Products - Calcium Silicate Board & Tiles, Fibre Cement Board & Tiles, Gypsum Board and Plaster of Paris (POP), Wall Putty across North India Maintaining and nurturing distributor relationships, evaluating their performance region by region and identifying opportunities to seek deeper market penetration Building and leading a professional Sales Team to ensure achievement of revenue targets, operational goals, customer satisfaction, and individuals' career objectives Leading business planning and performance management of channel partners, including development and execution of sales plans, local area marketing, staff coaching, recruitment and hosting of constructive meetings Developing & executing customer level engagements to maximize the entire customer lifecycle value Providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision making Appointing new distributors to enhance the productivity and growth of the organization Initiating and managing strategic partners program, leveraging channel sales including, planning, implementing and tracking projects Designing and executing go-to-market strategy for new product offering for entry into new markets Enhancing product and service offerings; leading high value sales, addressing minor details and identifying areas of improvement in customer service.

 Spearheaded the sales & marketing operations for Calcium Silicate Boards Brand Hilux for Interior Applications (False Ceilings, Partitions, Wall Panelling, Fire & Water Resistant, Termite Resistant) across Delhi/NCR, U.P. Successfully developed channel partners across Delhi/NCR, Eastern U.P. Attained government tenders for supply to CPWD, PWD, Indian Oil Corporation, Hospital Consultancy Corporation, Engineers India Ltd. of over 1.00 crore revenue per month Attained enrolment for the company in U.P. Rajkiya Nirman Nigam in 2015 for the first time, resulting in orders from UP Government of over 2.5 crore - UP Police Bhavan Secured Delhi Metro Rail Corporation contract for regular supply through channel partner - 28000 sq. mts. Actively participated in enlisting of organizational products in DSR (Delhi Schedule Rate) Govt. of India and won major CPWDProjects, Ministry of Environment & Forest, Senna Bhavan, Parliament Annexes., Income Tax Building, Mumbai Won AIIMS, New Delhi & Central University Jhajjar contract Maintained close coordination with Architects and won direct Supply Order from L& T Construction, Lucknow, total value worth of INR 2 cr. Achieved the order of M/s UPRNN Project of Hybrid LGSF for Wall Paneling & False Ceiling of Hilux Brand Led the development of 5 new channel partners, thereby increasing revenue by over INR 15 Lakhs per month Managed Rate Contract with 3 OEM manufacturers of Wooden Fire Doors, generating revenue of INR 25 to 30 lakhs per month Created New Application of External Wall with Calcium Silicate Board with combination of Fibre Cement Boards Conferred with various awards like:o 2nd Highest Salesperson twice for FY 2011-12 and 2015-16o 3rd Highest Salesperson for FY 2017-18

Sales of SHERA Brand Fiber Cements Products through Architects, Channel Partners, Government Institution and Real Estate Projects.

Dec’03 - May’06 as Area Sales Manager (Project Division)May’06 - Dec’07 as Sales Manager'Sales of Acro Texture Paints

Sales of Insulation, Structural Painting , Waterproofing .

Sales of Fly Ash Blocks

Sales & Marketing of Bituminous Waterproofing System through Architects, Structural Consultants, Government Institutions.

Responsible of Launch and Sales of Granamite Vitrified Tiles.