• Premier Badminton (founded in 2014) has grown significantly, expanding from one center to five locations. This strained their existing court booking system, which lacked the structure and user-friendliness to meet customer demand.• Led the redesign of their web app's court booking system, focusing on user experience (UX) to simplify court rental and enhance user understanding of booking steps and policies. Conducted qualitative user interviews for the design process.• Redesigned… Show more • Premier Badminton (founded in 2014) has grown significantly, expanding from one center to five locations. This strained their existing court booking system, which lacked the structure and user-friendliness to meet customer demand.• Led the redesign of their web app's court booking system, focusing on user experience (UX) to simplify court rental and enhance user understanding of booking steps and policies. Conducted qualitative user interviews for the design process.• Redesigned system, currently in beta testing, shows a promising 200% increase in court rentals, greatly boosting company revenue. We're actively incorporating user feedback for further refinements, ensuring a more user-friendly experience. Show less

• Collaborated with Saunak Shah, Creative Director, to produce an introductory video showcasing Adobe's innovative Content Credentials initiative. Developed as part of the Content Authenticity Initiative (CAI), this project aimed to enhance trust and authenticity in digital content, particularly photos and videos.• Created a storyboard featuring an intuitive example, akin to a nutrition label, to simplify the understanding of this free open-source technology for the audience.

• Led the direction and shoot for a Allty 1500s product commercial. Meticulously sequenced the storyboards and scripts of the product features and its benefits. • Defined the video's look, style, genre, tone, energy, and language. Collaborated with a professional cyclist to capture action shots in the bustling streets of New York City under challenging nighttime conditions, providing guidance on poses and shooting angles.• This successful commercial precisely targeted UK and USA bikers,… Show more • Led the direction and shoot for a Allty 1500s product commercial. Meticulously sequenced the storyboards and scripts of the product features and its benefits. • Defined the video's look, style, genre, tone, energy, and language. Collaborated with a professional cyclist to capture action shots in the bustling streets of New York City under challenging nighttime conditions, providing guidance on poses and shooting angles.• This successful commercial precisely targeted UK and USA bikers, promoting their affordable bike light. The campaign exceeded expectations, driving an 80% sales increase within just one month, making the product a top-seller of the brand. Show less

• Developed EnduroMeet, a digital solution to connect endurance athletes in the same neighborhood in real-time. The scope of work includes user interviews, testings, research & insights, branding, design system and prototyping.• With a competitive research analysis, I introduced a unique feature allowing users to coordinate navigations with recipient athletes while emphasizing safety, consent, and trust. • Demonstrated complete ownership of the project and received positive feedback… Show more • Developed EnduroMeet, a digital solution to connect endurance athletes in the same neighborhood in real-time. The scope of work includes user interviews, testings, research & insights, branding, design system and prototyping.• With a competitive research analysis, I introduced a unique feature allowing users to coordinate navigations with recipient athletes while emphasizing safety, consent, and trust. • Demonstrated complete ownership of the project and received positive feedback from real-world athletes (users) and potential company like Strava. The project tackled the real issue of finding companionship consolidated safely.• Identified and addressed critical issues with existing competitor, Strava, boldly brought it to the attention of the company. Proposed and implementing effective solutions in EnduroMeet for safer companionship consolidation. Show less

• Designed an award-winning educational platform that was effectively used in the primary schools across Bangladesh which increased children's awareness and positive values by 50% in one year.• Developed UI designs, illustrations, and iconography for "Hasina and Friends" a SAAS-based educational interactive gaming platform, catering to kids of different age groups. Collaborated with cross-functional teams to create system maps and high-fidelity prototypes, streamlining the design process… Show more • Designed an award-winning educational platform that was effectively used in the primary schools across Bangladesh which increased children's awareness and positive values by 50% in one year.• Developed UI designs, illustrations, and iconography for "Hasina and Friends" a SAAS-based educational interactive gaming platform, catering to kids of different age groups. Collaborated with cross-functional teams to create system maps and high-fidelity prototypes, streamlining the design process and ensuring seamless user experiences.• "Hasina and Friends" is a project that was directly associated with the Prime Minister of Bangladesh which received widespread recognition and media coverage, including features on reputable platforms like Daily Sun, PressXpress, The Daily Star, TBS News & Dhaka Tribune.• The project was launched and went live on Sept 2022 which successfully promoted this as an interactive learning for children and instilling core values received accolades from both local and international communities.• Increased kids' awareness by 40% and fostered positive values like dedication, social justice, etc. Show less

• Led successful user experience for website and rebranding that uphold the tone of voice.• Problem: Thoughtcom required a brand update for enhanced competitiveness and website UX improvement.• Solution: Conducted primary research on interface trends, colour psychology and rebranding initiative, creating a new brand identity, comprehensive branding guidelines, and a redesigned website with custom UI illustrations.• Results: Achieved a 30% increase in user engagement, a 20% boost in… Show more • Led successful user experience for website and rebranding that uphold the tone of voice.• Problem: Thoughtcom required a brand update for enhanced competitiveness and website UX improvement.• Solution: Conducted primary research on interface trends, colour psychology and rebranding initiative, creating a new brand identity, comprehensive branding guidelines, and a redesigned website with custom UI illustrations.• Results: Achieved a 30% increase in user engagement, a 20% boost in organic traffic, and repositioned Thoughtcom's brand perception 40% higher within the Internal Communications & Digital Marketing landscape.• Impact: Boosted Thoughtcom's brand, website performance, and user engagement, promoting client growth. Show less

• Spearheaded the packaging design project for Jack Daniel's 'Diwali Edition Pack' making the brand to cover more than 2000 premium outlets in 10 cities across India, reaching an estimated 20,000 consumers. It received an overwhelming response which helped generated double the expected uptakes, establishing it as the number one premium gifting option during the festive period of India.• Created new brand assets and design guidelines for Jack Daniels India, ensuring seamless integration… Show more • Spearheaded the packaging design project for Jack Daniel's 'Diwali Edition Pack' making the brand to cover more than 2000 premium outlets in 10 cities across India, reaching an estimated 20,000 consumers. It received an overwhelming response which helped generated double the expected uptakes, establishing it as the number one premium gifting option during the festive period of India.• Created new brand assets and design guidelines for Jack Daniels India, ensuring seamless integration across social and digital platforms. This contribution towards digital, print, and retail experiences enhanced the brand presence, establishing it as a top emerging whiskey brand. As a result, Jack Daniels topped the list of the growing American Whiskey category with a CAGR of 20% in India. Show less

• Worked on diverse design projects, branding, art direction, design trend research, data visualization, motion, interaction, and website design. Conducted brainstorming sessions to inform clear articulation of design and strategies. Provided feedback and presented final concepts to stakeholders, leading to successful project coordination.• Provided mentorship and training to interns, cultivating their design skills and fostering active collaborations.

• Strengthened brand identity through concept development, brand strategy and designing high quality brand guidelines. • Crafted custom typographic fonts defining a unique brand identity for future iterations against competing pet cafes.• Boosted brand visibility by 60% in one month through impactful infographics, collaterals and social media creatives.• Implemented a visual design strategy that resulted in an impressive 80% revenue boost within 6 months, positioning the cafe as a… Show more • Strengthened brand identity through concept development, brand strategy and designing high quality brand guidelines. • Crafted custom typographic fonts defining a unique brand identity for future iterations against competing pet cafes.• Boosted brand visibility by 60% in one month through impactful infographics, collaterals and social media creatives.• Implemented a visual design strategy that resulted in an impressive 80% revenue boost within 6 months, positioning the cafe as a top 10 pet cafe in India. Show less

• Managed & worked on multiple design projects, including branding, data visualization, website design, and motion design.• Created digital illustrations with style explorations, adding visual interest to various projects.• Received the Kyoorius Creative Award as part of a team, showcasing exceptional design work through successful collaboration, worked independently along with constant cross-functional interactions, and teamwork.

• Spearheaded the creative direction for the Adidas UltraboostX women's shoes campaign, resulting in an 80% sales increase compared to the previous year by developing a compelling storytelling strategy and executing it through dynamic visuals, collaborating with a cross-functional team, and partnering with top female athletes to showcase the emotional and physical benefits of running.• Repositioned the UltraboostX product 40% higher than competing women's running shoes by successfully… Show more • Spearheaded the creative direction for the Adidas UltraboostX women's shoes campaign, resulting in an 80% sales increase compared to the previous year by developing a compelling storytelling strategy and executing it through dynamic visuals, collaborating with a cross-functional team, and partnering with top female athletes to showcase the emotional and physical benefits of running.• Repositioned the UltraboostX product 40% higher than competing women's running shoes by successfully launching the campaign in major cities and Adidas stores across India, ultimately establishing Adidas as the undisputed market leader in women's running shoes in 2018.• Received the Creative Director of the Year award from Adidas in recognition of the campaign’s outstanding success. Show less