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Results-oriented, full stack marketing executive with 20+ years experience leading global teams in companies ranging from startups to Fortune 500. Proven success in building and marketing innovative products that drive revenue (first initial release to $200M+) and deliver value to customers.- Adept at guiding large, cross-functional teams by defining clear goals, determining appropriate metrics, utilizing relevant data for decisions, and adding “just enough” process to meet or exceed company objectives in a repeatable manner- Motivate and develop teams worldwide, most notably coaching an inherited direct report that had below-average performance to a star rating over the course of 2 review cycles- Develop stories/content and integrated marketing plans that raise awareness in the marketplace and efficiently move prospects through the buyer’s journey- Prioritize customer use cases and analyze market trends/competitors to develop a compelling and differentiated product roadmap for on-premise, Cloud and hybrid deployments- Broad technical background to bring R&D / product innovations to market and make them relevant to customers, partners, press/analysts, and sales team. Experienced in a variety of technologies and products, including: Virtualization, Software-defined Storage, Hyperconverged, Databases/Analytics, Cloud (SaaS, Private, Public and Hybrid), Enterprise Management, Messaging/Collaboration, eCommerce, CRM, Machine Learning/Statistical Analysis and Network/Application/Content SecurityI have an entrepreneur's spirit and focus to get things done, even if it requires a hands-on approach and goes beyond the scope of my responsibilities to achieve company and team success.
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Cmo (Fractional)Ai Prism.AiPalo Alto, Ca, Us -
Senior Vice President, MarketingBaffle, Inc. 2023 - PresentSanta Clara, California, Us -
AdvisorTypedb 2023 - PresentLondon, England, GbTypeDB is the polymorphic database powered by types. With its conceptual data model, a strong subtyping system, a symbolic reasoning engine, and a beautiful and elegant type-theoretic language (TypeQL), TypeDB helps companies build intelligent systems that tackle the most complex data problems in an elegant manner -
Vp Of MarketingProphecy 2022 - 2022San Diego, California, Us- First Marketing hire; Recruited and led team covering product & technical marketing, demand generation, marketing operations, partner marketing, and communications- Launched Prophecy for Databricks, including web page, content, press release, and media coverage- Led participation in Data + AI Summit and created tactics resulting in 100% increase in MQLs over target from event- Built demand generation "machine", increasing weekly rate of MQLs by ~10x in 6 months -
Senior Director, Product Marketing - Analytics, Transactional Applications, And CloudCloudera 2018 - 2022Hired, developed, and lead a global team of 5 product marketers (2xAMER, 1xEMEA, and 2xAPAC)Portfolio drives over 85% of Cloudera's revenues, including:- Data warehouse (based on Apache Impala, Hive, Solr, and Kudu)- Operational database (based on Apache HBase and Phoenix)- Data at rest and data in motion (based on Apache NiFi, Kafka, and Flink)- Data security, governance, and lineage (based on Apache Ranger and Atlas)- Public cloud, private cloud, and hybrid cloud
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Senior Director, Product & Solutions MarketingDatacore Software 2014 - 2018Fort Lauderdale, Florida, UsLed a global team of Product Marketing and Technical Marketing professionals.Responsible for product messaging, competitive positioning, sales tools, PR activities and overall GTM strategy for Software-defined Storage, Hyperconverged software and Workload optimization targeted towards databases/analytics, BC/DR, and infrastructure consolidation/virtualization.Key Initiatives* Led team in interviewing DBAs, infrastructure administrators for databases, and database-focused partners to develop messaging, content/collateral and training materials focused on databases/analytics use case * Launched SDS product in Microsoft Azure Marketplace to enable Disaster Recovery in the Cloud* Executed "Voice of the Customer" program to gain insight into customers' use cases and plans, leading to vertical-focused collateral (healthcare, education and government) * Co-led project to completely revamp website, including updating messaging and brand* Created integrated marketing plan that combined content with demand gen campaign activities* Developed nurture campaigns in Pardot in collaboration with marketing operations * Generated customer case studies to drive content for social media, blog posts and webinars Product Marketing experience: positioning, market segmentation, Go-to-Market strategy, solution selling, competitive analysis, pricing, sales collateral development and pre/post sales support -
Director Of Product, Solution & Alliance MarketingPernixdata (Acquired By Nutanix) 2013 - 2014I/O acceleration software targeted toward improving storage performance for databases/analytics and VDI. Primarily responsible for Web content, Marketing collateral, Competitive intelligence, and Sales tools for direct sales, channel partners and alliance partners. Materials created include: data sheets, customer case studies, recorded demos, presentations, qualifying questions, objection handling, banners, blog posts and white papers (samples below)Joined the company in the 1st quarter of revenue generation as 1st person in Marketing. Aside from Product Marketing, covered PR, Field Marketing, Demand/Lead Generation and Social Media as Marketing team was hired. Key responsibilities included: * Managed social media channels and provided content to generate awareness * Hired and managed external PR agency* Developed program to nurture leads into opportunities* Created event plan, including budget, messaging, resources, booth design, and activities to generate awareness for VMworld and coordinated smaller events, such as VMUGs
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Director Of Product MarketingVirsto Software (Acquired By Vmware) 2012 - 2013Virsto Software-defined Storage became the basis of VMware vSAN hyperconverged software Developed presentations, sales tools (e.g. call scripts, lead nurturing emails), event collateral, webinar content and web site. Focused collateral on use cases related to server consolidation, private cloud, Infrastructure as a Service, VDI, and DB virtualization.
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Director Of Product ManagementHytrust (Acquired By Entrust) 2011 - 2012Responsible for HyTrust Appliance, which controls the management plane of VMware vSphere as well as Cisco UCS, MDS and Nexus (both physical and virtual). Led transition from "waterfall" to Agile development processProduct Management experience: business planning, revenue modeling, product strategy, partnership strategy, requirements definition and product lifecycle management
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Principal Product ManagerFortify Software (Acquired By Hpe) 2010 - 2011Lead product manager for Fortify 360 Suite, an application security solution that identifies and remediates vulnerabilities in applications as well as protects them in production
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Group Product Manager (Vcenter), Sr Product Manager (Robo) & Sr Partner Solutions Mgr (Systems Mgmt)Vmware 2006 - 2010Palo Alto, Ca, UsManaged team of 3 product managers for vCenter, VMware’s $200MM+ management platformIdentified market opportunity and product expansion into Remote Office / Branch Office (ROBO)Drove product integration strategy and execution for enterprise management -
Director Of Product ManagementMailfrontier (Acquired By Dell) 2004 - 2006An email threat management and content compliance gateway that used machine learning and advanced statistical analysis techniques to sanitize and protect communication
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Opsec Solutions Marketing ManagerCheck Point Software 2002 - 2004Redwood City, California, UsDeveloped solutions around Check Point’s core firewall and VPN products, incorporating IDS/IPS, Content Security, Authentication, Management and Connectivity to create a best-of-breed suite -
Senior Product Manager & Customer Project ManagerAllegis (Acquired By Click Commerce) 1999 - 2001Product & project manager for Sales Partner, a SaaS CRM application that manages all aspects of channel relationship and integrates with existing CRM / ERP applications
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Senior Product ManagerCalico Commerce (Acquired By Peoplesoft, Which Was Acquired By Oracle) 1998 - 1999Managed and marketed eSales Configurator, a web-based, guided selling application for B2B and B2C eCommerce, Quote and Connectors, which integrated Quote to ERP systems thru middleware products
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Product ManagerNetscape (Acquired By Aol) 1996 - 1998Dulles, Virginia, UsPM for Messenger Express (a web-based email application), Messaging SDK (APIs for messaging- enabled applications) and Process Manager (a web-based workflow system) -
Associate ConsultantL.E.K. Consulting 1992 - 1995Boston, Ma, UsStrategy consulting firm specializing in shareholder value, business unit strategy and M&A advisory. Responsible for strategic planning, financial valuations and market analysis
Sushant Rao Skills
Sushant Rao Education Details
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Stanford UniversityComputer Science -
UclaElectrical Engineering
Frequently Asked Questions about Sushant Rao
What company does Sushant Rao work for?
Sushant Rao works for Ai Prism.ai
What is Sushant Rao's role at the current company?
Sushant Rao's current role is CMO (Fractional).
What is Sushant Rao's email address?
Sushant Rao's email address is su****@****mni.org
What is Sushant Rao's direct phone number?
Sushant Rao's direct phone number is +195437*****
What schools did Sushant Rao attend?
Sushant Rao attended Stanford University, Ucla.
What are some of Sushant Rao's interests?
Sushant Rao has interest in Saas, Mobile, Clean Technology, Sales And Marketing, Health Care, Consumer Internet, Enterprise Software, Crm.
What skills is Sushant Rao known for?
Sushant Rao has skills like Enterprise Software, Cloud Computing, Saas, Product Management, Virtualization, Strategic Partnerships, Product Marketing, Strategy, Start Ups, Solution Selling, Vmware, Crm.
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