STRATEGY DEVELOPMENTResponsible for digital marketing environment, interactive tools, landing pages, and digital campaigns.Working with peers and senior business leaders to, develop strategies to improve Customer experience, increase revenue and increase operational efficiency in digital channels.DEMAND GENERATIONProactively reviewing and maintaining all online content to ensure it is aligned with the overall organizational objectives.Manage a robust international search engine marketing (SEM) campaigns.Creating and maintaining campaign landing pages and lead gen forms, ensuring best practices for mobile and web.Responsible for website maintenance and development to constantly improve key metrics (sessions, time, bounce rate and conversions).Assists with customer segmentation initiatives and develop campaigns for multiple target audiences, constantly improving open rates and engagement actionsEnsures accurate synchronization between the Marketing systems and CRM databasePROJECT MANAGEMENTProject management based on quality assurance principals and best practices, from concept to on time and budget completion.Manage all phases of the implementation of digital marketing development projectsTESTING & ANALYTICSEstablish KPIs and benchmarks to track the performance of all digital marketing activities to optimize performance, continually improving lead conversation metrics at ever improving cost per responseSet up and maintain a Marketing Dashboard within the CRM including ongoing metrics for lead generation, opportunity generation, lead source, location, revenue by region, revenue by business unit, trends in product sales.Create testing strategies and optimize our paid marketing and track our digital impact using Google Analytics and vendor-specific dashboardsMonitor and analyze the performance of all web assets, use web metrics and competitive analysis to ensure our organization is outperforming our industry average.

• Proactively reviewing and maintaining all online content to ensure it is aligned with the overall brand/organizational objectives, • Maintains the company websites using Sitefinity CMS• Targeting online content to buyers and driving for higher conversions• Manage a robust, national and international search engine marketing (SEM) program • Monitor and analyze the performance of all online programs through web metrics, web trends and competitive analysis to ensure our organizations stay ahead of industry online trends and is outperforming our industry average• Ensure creative is accurately tagged and tracked for campaign analytics • Manages and delivers all reporting related to SEM, SEO, and web analytics• Creates a social media strategy across all platforms (Twitter, LinkedIn, and YouTube) in order to drive awareness, audience dialogue and sales leads• Ensures ongoing optimization of all digital and social media campaigns, both internally (website/mobile/apps) and externally (SEO/SEM/display/etc.)• Developing well-structured and tightly integrated online marketing assets, including banner advertising, social ads and PPC campaigns• Analyze results across different lead sources to optimize campaigns• Manages email campaign execution including design, deliver-ability testing, optimization and analysis - to deliver and nurture quality sales leads• Creating and maintaining campaign landing pages, ensuring best practices for mobile and web• End to end campaign management from campaign creation to leads processing, lead source, tracking, routing and reporting• Assists with customer segmentation initiatives and develop campaigns for multiple target audiences, constantly improving open rates and engagement actions• Ensures accurate synchronization between the Marketing systems and CRM database

• Continuously Improved and Optimized Search Marketing Campaigns for clients • Advertised on Google Adwords, Bing Ad Center, Facebook, LinkedIn• Increased marketing effectiveness by sourcing new opportunities in SEO• Performed Research and Analysis for new clients including Keywords Research• Built Pay per Click Advertising strategies to meet the needs of clients, drive competitive growth and improve the bottom line.• Managed Email Marketing projects.• Managed Search Marketing campaigns for more than 100 Australian websites. • Utilized WordPress Development skills for SEO implementation.

• Analyzed, Developed and Implemented Digital Marketing Strategies for various businesses.• Built and implemented Social Media Marketing Strategies. (Facebook, Twitter, YouTube, LinkedIn)• Setup and optimized Search Engine Marketing Campaigns on Google, Yahoo and Bing.• Worked on Display Banner Advertising Campaigns with Remarketing.• Setup Google Shopping Campaigns, eBay seller portal management with product listing.• Built and Implemented Search Engine Optimization strategies (Off-Page and On-Page).• Performed Website Analysis and built Audit Reports with Suggestions for improvement.• Managed Email Marketing projects for various businesses.• Communicated with clients for clarification, queries, setting up budget and reporting for progress.

• Managed SEO, SEM and Social Media Marketing Teams.• Created and Implemented strategies for SEO and Pay Per Click Advertising for clients • Provided training to new recruitments for SEO and SEM.• Conducted industrial training of 3 batches for 60 students each for Internet Marketing.• Communicated to clients on regular basis.