Sushilkumar Patel Email & Phone Number

Mumbai, Mh, In

Mumbai

• Overall responsibility of driving the Top line & Bottom line for LFR & Online Business.• Managing OS of LFR Business.• Stock plan and stock forcast.• Monitering stock fill ratio.• Managing higher business share in every brands LFR purchase from over all distributers.• New Product positioning.• Over view product merchangising at LFR stores.• Managing marketing budget for LFR and utalisation of same by LFR.• Mapping Competition product and Product Positioning.• Running tactical and strategic Marketing activities with Retail Chains• Increasing / maintaining Outlet share.• Revenue and margin contribution• Developing Product Mix with globally available product line.• Creating Special Product Range• Engaging all major LFR & Online players and Managing relationship• Creating Strategic and tactical alliance.

Mumbai Area, India

• Managing P & L for Digital photo & Video editing business.• Strategizing & Execution of plans for all India Sales through multi level sales channel i.e Franchise, Channel sales.• To take care of all India Distribution Channel Development such as Franchise, Distributors, Dealers & Channel sales distributions.• Identifying, Appointing & networking with financially strong reliable Franchise/channel partners, resulting in deeper market penetration and reach.• Responsible for brand expansion and franchise development for the group across India.• Identify new Investors, build & maintain business relationships.• Scanning Entrepreneur portfolio to gauge the best fit as per the resources / investments, location, experience and preferences.• Annual Business Planning, Budget Control, Revenue generation• Organizing annual and regional franchisee meet• To review the operational performance of the franchise store.• Pan India Head for distribution and Dealer network for business development• Giving Strategic Direction to All India Branches/C & F for Sales & Operations Team to achieve Targets• Plan & Execute Rolling Sales Plan Across India to achieve product wise targets.• Stock Indenting and inventory management.• Appointing vendors and vendor management.• Marketing activities that include events and promotions, tie ups.• Co - branding, devising incentives schemes for marketing at all levels.• Evaluating business process and SOP for inventory management, customer handling & satisfaction.• Ensuring attractive bottom line for the franchisees.• Ensure smooth execution and timely delivery of the products.• Implement the corporate directives.• Fix KRA’s for next level managers/staffs in the department.• Assign the goals, monitor and review the performance of the team.• Training & development.

Mumbai

• Overall responsibility of driving the online sales by B2C & B2B and profitability for the category.• Generate new deals, achive Top line & Bottom line targets, Forecasting OTB as per price point, range, festival time promotion.• Maintaining & developing the hyging of the online site in terms of the Pricing, Product range, offers, Promotions.• Monitor on-going category performance – total sales and net contribution.• Focus on online merchandising & doing market analysis for category.• Vendor management, timely fulfillment of merchandising for the orders.• Brand development, web site traffic growth, web site revenue.• Planning & developing the overall strategy for Vendor portal.• Advising new businesses on formation of business structure, drafting policies for smooth commercial transactions. Price negation and commercial terms and conditions finalizations based on resellers and Commission/market Place Model.• Strategic Consulting, business plan, sales, operational and organizational plan for the category.• Undertake key decisions for the overall category and segment within category - Pricing strategy - Sales and service strategy- Product Positioning- Promotional Planning- Content development- Marketing spend and allocation (ATL & BTL )

Heading all india Laptop business, contributing 60% of the IT category sale from laptop business month on month.Responsibilities: • P&L responsibility for category, responsible for sales, market share and profitability for the category• Build marketing and sales strategy for the category• Ensure future performance of category through focus on innovation and long term strategy• Develop the overall strategy, operational and organisational plan for the category• Lead sales effort for the category• Monitor on-going category performance – total sales and net contribution• Undertake key decisions for the overall category and segment within category - Pricing strategy - Sales and service strategy- Inventory management- Purchase Planning- Marketing spend and allocation (ATL & BTL )• Interact with Vendor company for purchase • Develop and manage overall team dedicated to the category• Approve product specific plans developed by • Brand & Product positioning at outlet level.• Planning to Micro level for each brand and products.• Inventory Management at outlet and branch level.• Purchase Planning .• Keep an eye on competition movements on all aspects like product, price, promotion, channel & people and act on them to create business opportunities.

Joined as Branch Manager for South Gujarat, Pramoted as BDM for Gujarat for Laptop Business.Responsibilities: • Formulate Monthly and Quarterly sales plans and budgets for all products.• Planning to Micro level for each branch and products.• Strategic planning for Expansion and growth in volume and value. • Local level marketing plan for partners and demand generation (Dealer, Product & Market Specific)• Keep an eye on competition movements on all aspects like product, price, promotion, channel & people and act on them to create business opportunities.• Keeping Branch BR under control.• Planning with the local level team of the vendor company ( Intel, AMD, Microsoft ) for local level marketing activity and support from them.• Monitoring of the smooth functioning of the finance tie up.• Reviewing the sales team on timely basic and value adding to their efforts to increase their efficiency and achieve targets. • Solving the dealer grevensis on timely basis to keep their mindshare motivated.

• Responsible for entire Western India market for two brands ( Vogue & Luxottica) reporting to the National Sales Manager.• Responsible managing sales and marketing of the product also responsible for branch sales forecasting, meeting deadline for achiving sales target.• Responsible for dealer management and vendor evaluation.• Handling around 50 dealers in Mumbai & 2 distributors, 25 dealers in Rest of Maharashtra, 30 dealers in Gujarat & 15 dealers in M.P. and Chattisgarh.• Managing the primary sales of the entire western India Dealers, the primary and the secondary sales of the distributors in Mumbai. • Motivating the dealers to achieve their targets and training them in retail practices, customer behaviour,buying patterns, after sales services, visual merchandising techniques etc.• Management of all aspects of Emerging Services Group, from sales, through development, distribution, and support across territory assigned.• Obtaining the prime position in the store in term of product display to maximise the saleofthe brands Using visual merchandising material, POP’s in the outlets to increase the brand awareness within the stores.• Collection of outstanding payments on time, account reconciliation’s, handling customer complaints as well as dealer complaints.• Monitoring competitor activities and devising strategies to counter the same.• Enhancing the dealer network by appointing new dealers after ascertaining the creditworthiness, previous business experience, store location, business potential etc.

• Headingthe Advertising Department of baroda branch with the staff of 15.• Maintaining the track of the advertisement being published in the competitors publications and thereafter make a appropriate follow up to generate business from them with the help of sales team.• Meeting the advertising agencies and discussing the current scenario of the business and sorting out the problems, if any, and motivating them to give more business to Gujarat Samacher than to other Publication Companies.• Handiling the payment collection from the advertising agencies and to solve disputes,if any.• To generate business by meeting corporate clients.• Planning special suppliments being published monthly.

• Customer Enhancement for Yellow Pages for Baroda product.• Responsible for Brand development and pramotion for the product for Baroda region.• Responsible for client servicing.• Designing art Works for customers.• Making collection and customer carecalls.

Mba, Marketing

B Com, Accounts & Audit

Schooling, Commerce