Sushith M. Email & Phone Number

Dublin, Ie

Dublin, Ie

Dublin, County Dublin, Ireland

● Developed and implemented marketing strategies for UK & IE markets.● Managed day-to-day operations, inventory management, and customer relations.● Conducted market research, analysed industry trends, and collaborated withthe procurement manager and business director to improve product developmentand pricing strategies.● Managed a team of sales, customer service, shipping, and fulfilmentprofessionals and implemented cost-saving measures to improve efficiencyand… Show more ● Developed and implemented marketing strategies for UK & IE markets.● Managed day-to-day operations, inventory management, and customer relations.● Conducted market research, analysed industry trends, and collaborated withthe procurement manager and business director to improve product developmentand pricing strategies.● Managed a team of sales, customer service, shipping, and fulfilmentprofessionals and implemented cost-saving measures to improve efficiencyand profitability.● Actively participated in the interview and hiring process, taking on theresponsibility of evaluating candidates and making decisions that align withthe organization's goals and objectives as a key decision maker Show less

Bengaluru Area, India

Bengaluru Area, India

Digital campaign performance optimization to ensure high quality deliveryand results.● Brightroll DSP certified digital campaign manager.● Responsible for optimization and growth of premium advertiser accountsthrough programmatic, native & video advertising portfolios.● Account portfolio includes IN,SEA & SG market advertisers.● Identifying and analyzing key segments and new channels to achieveacquisition growth.● Data analysis and design of dashboards and… Show more Digital campaign performance optimization to ensure high quality deliveryand results.● Brightroll DSP certified digital campaign manager.● Responsible for optimization and growth of premium advertiser accountsthrough programmatic, native & video advertising portfolios.● Account portfolio includes IN,SEA & SG market advertisers.● Identifying and analyzing key segments and new channels to achieveacquisition growth.● Data analysis and design of dashboards and automated reports.● Developing Marketing Strategy for new campaigns : Copy & LP Design.● Segmentation and Targeting.● Pre and post sales planning & consultation.● Troubleshoot technical issues and develop solutions working with theproduct support team.● Conduct Monthly, Quarterly business reviews with key advertisers. Show less

Bengaluru Area, India

●Plan, prospect, qualify, grow, and maintain an account list of premiumadvertisers for Yahoo India.● Optimize, present campaign performance to the advertisers, up-sellexisting campaigns.● Execution of campaigns balancing the client objectives and internalrevenue goals.● Data analysis and design of dashboards and automated reports.● Assist sales team in planning & pitching for new advertisers.● Facilitate "ROI” and positive margin on advertiser campaigns.●… Show more ●Plan, prospect, qualify, grow, and maintain an account list of premiumadvertisers for Yahoo India.● Optimize, present campaign performance to the advertisers, up-sellexisting campaigns.● Execution of campaigns balancing the client objectives and internalrevenue goals.● Data analysis and design of dashboards and automated reports.● Assist sales team in planning & pitching for new advertisers.● Facilitate "ROI” and positive margin on advertiser campaigns.● Interact with, coach & assist creative strategists in delivering effectiveadvertising proposals.● Delivered successful marketing campaigns around Yahoo’s advertisingofferings for Leading E-com companies, Matrimony Portals, EntertainmentPortals, Automotive, Education, FMCG, Healthcare, Services etc Show less

Bangalore

ResponsibilitiesCreating search ad proposals for clients of yahoo search marketing (Microsoft adCenter).Optimizing search campaigns and monitoring their performance.Editing & Review of ad proposals & ad copies.Identifying & implementing the clients marketing strategies and suggesting ad proposals based on objectives of branding, lead generation or sales.Planning search campaigns for the clients and making creatives for the proposals.Search quality analysis-ensuring… Show more ResponsibilitiesCreating search ad proposals for clients of yahoo search marketing (Microsoft adCenter).Optimizing search campaigns and monitoring their performance.Editing & Review of ad proposals & ad copies.Identifying & implementing the clients marketing strategies and suggesting ad proposals based on objectives of branding, lead generation or sales.Planning search campaigns for the clients and making creatives for the proposals.Search quality analysis-ensuring appropriate results for yahoo search and editing & rewriting ad creatives if need be.Ensuring quality depth & coverage for popular search terms based on impressions and clicks data.Some of the clients I worked with - Bharatmatrimony.com, eBay.in, Quikr.com, In.com, ShareKhan.com, ICICILombard.com. ApnaPaisa.com etc.Awards and Achievements • Played a key role in migrating from Panama to Microsoft adCenter, as a part of Yahoo Microsoft Search Alliance.• Received training from Yahoo & Microsoft side on Microsoft adCenter.• Appreciation for contribution and exceptional performance towards a successful launch of the new Domain Match & Reseller platforms.• Successful contribution towards the launch of Advanced Match.• Client appreciations for performance on various search proposals & account optimization tasks.• Received Top performer & Top attendance awards. Show less

Job Profile over involved handling a team of Web Research, SEO, Virtual Assistance and Email Support Executives. Day to day work involved ensuring the smooth operations of the team, which comprised of calling and interacting with clienteles. It involved monitoring the process, analyzing and coaching agents, Dialer Management, preparing agent evaluations, weekly, Monthly & Six Monthly and ensuring that the team meets the Process objectives. Was also a part of the interviewing team… Show more Job Profile over involved handling a team of Web Research, SEO, Virtual Assistance and Email Support Executives. Day to day work involved ensuring the smooth operations of the team, which comprised of calling and interacting with clienteles. It involved monitoring the process, analyzing and coaching agents, Dialer Management, preparing agent evaluations, weekly, Monthly & Six Monthly and ensuring that the team meets the Process objectives. Was also a part of the interviewing team for recruiting new agents.Compiled a module and conducted a Process Training Session, in the 4th month of my tenure with the entire floor, which actually helped in boosting the performance of the entire team. Worked on the design of an Automated Performance Tracker and Project Management tool, preparing the shift rosters and the Floor Plan also formed a part of routine tasks. Handling and monitoring project related queries, requests and complaints from the clients also formed a part of responsibilities handled. Show less

Worked as a Freelance Internet Marketing, Google Adsense and SEO consultant for various websites and Web development firms over a period of 20 Months.

Worked as a Freelance Internet Marketing, Google Adsense and SEO consultant for various websites and Web development firms over a period of 20 Months.

Master Of Science, Management, Level 9

Undertaking the MSc in Management was an invaluable experience that not only expanded my theoretical knowledge but also equipped me.

Pre Degree, Maths, Physics & Chemistry

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