Successfully lead efforts to drive sales, boost brand awareness, increase site traffic, and drive audience engagement. With a focus on paid, earned, and owned media, I've crafted innovative strategies and executed campaigns that delivered results.Paid Media: Oversaw the creative direction of paid social campaigns, including developing briefs and mockups for assets, keyword strategies, and optimizing ROI through agency collaboration. Defined KPIs, reported on performance, and provided strategic recommendations based on revenue forecasts and targets.Earned Media: Developed and executed a robust earned media strategy, including influencer partnerships, product seeding, and content conceptualization. Managed influencer relationships, press releases, and media placements.Owned Media Growth: Achieved growth by increasing the brand's Instagram following by over 40k in less than two years. Developed a strategic content calendar, implemented social media features like IG shopping and checkout, and provided creative direction for photo/video shoots, while also drafting and scheduling social media posts.Project Excellence: Managing complex, cross-functional projects, I've improved project completion times by 30%, optimizing efficiency and effectiveness throughout the organization.Strategic Leadership: Spearheading global growth strategies in paid marketing on social media, I've successfully increased team productivity by 25% through streamlined processes, aligning with FabFitFun's values and culture.

Experienced owner of global social media marketing and PR with a proven track record in managing high-profile gaming portfolios. Expert in developing strategic approaches, overseeing creative campaigns, and delivering strong KPI and OKR results.Strategic Vision: Crafted a comprehensive plan to guide global social media and global PR outreach for renowned games like Call of Duty Mobile, League of Legends, Diablo Immortal, and Genshin Impact.Creative Leadership: Led the creative ideation process and collaborated with vendors to create innovative, industry-leading campaigns, fostering customer and community engagement.Budget Management: Successfully managed budgets, ensuring efficient allocation of resources for optimal campaign performance.Performance Metrics: Established campaign goals and performance metrics in collaboration with Consumer Insights, regularly reporting to senior leadership on plans, results, insights, and recommendations.Continuous Improvement: Committed to driving continuous improvement by analyzing data, adapting strategies, and enhancing campaign effectiveness in the dynamic world of gaming PR and marketing.

Owner of Amazon's Social Media CX Program, driving cross-functional impact on business growth, profitability, and customer engagement. An expert in strategic planning, program optimization, and effective collaboration.Program Growth: Led the growth of the Social Media CX Program, overseeing tools, budgets, and new hires, while significantly impacting business growth, profitability, and customer engagement.Strategic Vision: Defined program goals, roadmaps, and strategic plans to optimize campaigns, audience engagement, and ensure alignment with key areas including Community Support, Acquisition & Retention Marketing, Voice of the Customer, and Public Relations.Data-Driven Decisions: Ensured the program's results are measurable and data-driven, prioritizing outcomes that benefit the business and facilitating program audits.Platform Migration: Successfully managed the migration from Khoros to Sprinklr, enhancing scalability and establishing program metrics. Regularly reported progress to senior leadership.Global Social Strategy: Developed and executed a Global Social Media Strategy, collaborating with PR, Legal, and marketing teams. Onboarded a global marketing team to tailor coverage to individual countries and regions, ensuring a global presence.

Global leader in social media strategy and community support, dedicated to enhancing brand presence, customer engagement, and operational efficiency.Community Support Advancement: Developed and led the strategy for Ring's community support on social media platforms, resulting in an 80% increase in active visits and a 25% decrease in contact rate year over year for customer support forums.Social Media Employee Policy: Collaborated with cross-functional teams, including CS, PR, HR, and legal, to create and enforce the social media employee policy, ensuring a cohesive approach to social media usage.Enhanced Customer Support: Launched a business strategy, working with PR, Tax, and Legal, to provide customer support on Twitter and Facebook, successfully answering over 3,000 questions monthly.Event Coverage Strategy: Developed a strategy to ensure comprehensive live coverage of all major Ring events on Twitter and Facebook, enhancing brand visibility and engagement.Team Leadership: Built a team of social media experts to manage social campaigns and operations, leading a team of twenty Social Support Specialists. Achieved a significant decrease in Ring's unhelpful rating from an average of 20% to less than 2% week to week. Additionally, created communications guidelines and training in collaboration with PR to streamline responses and reduce the need for constant PR approval.

Dedicated digital marketing professional with a proven track record in managing and optimizing multiple paid social media channels and executing organic integrated marketing campaigns.Cross-Channel Management: Successfully managed and maintained multiple social media channels, including Twitter, Facebook, LinkedIn, and Google+, ensuring consistent engagement and brand presence.Relationship Building: Fostered strong relationships with internal cross-functional partners and external agencies, facilitating collaborative efforts and enhancing campaign effectiveness.Influencer Engagement: Created and maintained influencer lists featuring local and international experts in green tech, eco lifestyle, and information technology, contributing to effective influencer marketing strategies.Holistic Campaign Planning: Refined integrated social media campaign plans, encompassing community growth, demand generation, lead generation, and conversational engagement, aligning efforts with overarching business goals.Data-Driven Optimization: Leveraged analytics to measure and assess the performance of digital marketing campaigns, consistently evaluating ROI and CPA metrics.

Produced insightful reports that showcased progress toward program KPIs, with a sharp focus on customer data and target audiences.Strategic Vision: Provided strategic leadership by recommending and implementing new social media strategies, staying current with industry best practices and emerging tools and channels to enhance digital and social media impact.Decision-Making: Played a pivotal role in driving informed business decisions by synthesizing results, feedback, and data, ensuring that data-driven insights guided the way.Integrated Marketing: Designed, developed, and executed integrated marketing campaigns that adhered to complex business rules, aligning marketing efforts with strategic objectives.Data-Driven Optimization: Evaluated and optimized Google PPC and display advertising campaigns, boosting ROI and enhancing the effectiveness of digital advertising efforts.Testing for Improvement: Leveraged A/B/MV testing methodologies to enhance usability, design, and conversion rates, resulting in a better user experience and increased engagement.

Supported communications and media relations for government, legal and technology practices. Co-managed multiple national accounts, specializing in media relations, digital content development and reporting. Drafted campaign blogs and social media content to accompany and amplify announcements. Monitored Google Analytics data and presented monthly progress reports with recommendations.Account Highlights Include:DPR Construction-Increased Q2 (March 31-June 30, 2014) web traffic through social media channels by acquiring 2,924 followers, a 12% growth-Monitored campaign statistics and success using social platform analytics-Brainstormed and contributed creative ideas to digital media campaignsEcova-Recommended new social media strategies by monitoring best practices, tools, applications, channels, design and strategy -Identified threats and opportunities in user generated content surrounding the digital campaigns-Provided insights on how social media platforms can be best utilized for B2BAnker-Researched top influencers, competitors, earned media placement opportunities and trends -Created timely and engaging content optimized for platform used and intended audience-Monitored social media sites for client customer service opportunities and initiated conversations on behalf of the clientThe Electric Generation-Prepared content for website and uploaded content into the final publication-Refined the integrated social media campaign plans including community growth; demand generation; lead generation; and conversational engagement-Managed email marketing campaigns, which included content creation and tasks relating to list building, list management and email analytics reporting

-Made regular updates to social media pages, including Facebook, Twitter and LinkedIn-Collaborated closely with web developers to create a commercial website redesign -Lead generation program initiatives; email, events, webinars, public relations, SEM and social media-Utilized Adobe Suite to Create print and digital marketing materials for adjacent verticals and brands

-Analyzed market data and determined company’s fit in the adjacent agricultural market-Tracked and reported on campaign performance using MS Office Suit-Developed Key Performance Indication Reports

-Identified and evaluated potential risks at Providence’s Technology Transfer Office-Tailored recommendation strategy to fit with Providence’s culture and mission-Presented the recommended strategy to mitigate risks at the Technology Transfer Office-Wrote a clear, thorough, and well-organized consulting report

-Hired and trained Barometer advertising representatives-Prepared monthly payroll and estimates of account balances and reserves-Worked closely with editors in producing a daily newspaper-Developed, managed and implemented advertising campaigns

-Identified ways to help clients expand local business through advertisement-Conducted market and sales research for local advertisers-Established accounts with new clients