Key responsibilities:- Conducted demographic analysis of the target market- Segmentation of the target market- Conducted competitive analysis with a detailed competitor database for the chosen brand- Product research of the product in focus (including price research)- Created conjoint PESTLE and SWOT analysis of the target market- Created buyer personas for the product in focus - Created customer survey - Conducted price research of the product in focus-… Show more Key responsibilities:- Conducted demographic analysis of the target market- Segmentation of the target market- Conducted competitive analysis with a detailed competitor database for the chosen brand- Product research of the product in focus (including price research)- Created conjoint PESTLE and SWOT analysis of the target market- Created buyer personas for the product in focus - Created customer survey - Conducted price research of the product in focus- Created a list of distributors channels for the brand in focus- Conducted brand awareness research - Conducted customer insights and experience research Show less

Responsible for realigning strategies based on secondary research for maintaining a consistent online presence; setting up action plans for identifying social media opportunities to enhance the company’s social media follower base using content and polls. I also enhanced organizational visibility by setting up Buffer to target leading social media channels, and managing day-to-day social media content; developed company profiles on listing sites like Glassdoor, Google MyBusiness, Better… Show more Responsible for realigning strategies based on secondary research for maintaining a consistent online presence; setting up action plans for identifying social media opportunities to enhance the company’s social media follower base using content and polls. I also enhanced organizational visibility by setting up Buffer to target leading social media channels, and managing day-to-day social media content; developed company profiles on listing sites like Glassdoor, Google MyBusiness, Better Business Bureau, and Bing Listing, Review and Ranking Sites like Clutch and GoodFirms. I also contributed to designing and rolling out an Email campaign using HubSpot, strategies for lead generation through Social Media – Twitter, Facebook, and LinkedIn Key Accomplishments:• Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, LinkedIn, and Google+• Worked as the Project Lead for the company’s website re-design involved in managing an outsourced development team and in-house UI designer and Content Team• Winner of Pat on the Back Award for qualitative and on-schedule delivery of the company’s new website Show less

During my tenure with the organization, I was involved in preparing test cases and test scenarios for testing the web application including identifying and resolving bugs