Sushma Dubey Email and Phone Number

• Spearheading overall digital strategy, portfolio deepening & financial penetration via strategic outreach planning across the customer lifecycle and digital touchpoints to ensure stickiness • Fronting the creation of structured analytical recommendations and identification of microsegments for ring-fencing customers via tactical, omnichannel and relevant communications• Augmenting customer experience via drop-off analysis, customer surveys, NPS feedback and journey enhancements on platforms • Driving exploratory partnerships with fintech for AI, ML, ASO, and real-time platform engagement and delivering business solutions

• Building the Yes Bank Corporate Salary relationship franchise in theexisting Business Units to ensure portfolio growth• Understanding the existing Asset relationship with the corporate tocustomize the payroll solutions for the corporate• Ensuring that the Corporate Salary mandate of existing relationshipsmove to Yes Bank via joint calls with the Regional Business Leaders andTeam Leaders• On-boarding the (OPDT) Owner, Promoter, Director and TopManagement to the 'Yes First Programme'• Presenting the Yes Bank Franchisee and Yes Bank Payroll solutions toOwners, Promoters, Directors and Top Management• Ensuring penetration of 'Yes Private' in the corporate salary relationships

Managing customer life cycle of the bank's retail portfolio of mass, corporate salary and Axis Digital Assist. Involving customer engagement via structured & focused programs leading to deepening, retention and broad basing.• Formulate 360⁰ ring-fence strategy for high value customers for enhanced customer engagement• Creation of customer centric models with Business Intelligence Unit to target the focused set of customers• Driving the portfolio quality parameters to ensure a stable and healthy portfolio • Creating strategic pan India enablers for the channel to support the business requirement • Ensuring high usage and adoption rate of the enablers designed • Broad basing via monthly planning and execution of objective lead direct to customer campaigns & customer life cycle management • Driving optimum usage of digital banking for a speedy on-boarding of the customer & high customer retention

Product Management• Designed and customized the Product (Corporate Salary Account) and its variants as per a corporate’s need, eligibility and relationship with the bank• Competition bench marking of empanelled banks with a corporate thereafter offering superior products and services for higher customer satisfaction• Helped increase percentage share of the bank by building strategy around a corporate viz -special Debit Card offers, Credit Card offers, free ATM transactions, special asset rates etc.• Designed campaigns at a corporate level by analyzing customer life cycle, spends and behavior - Planning, conceptualizing and implementation of various 360⁰ corporate level campaigns• Liaised with other verticals in order to provide a better offer to a corporate such as Asset Products, Process, Legal, etc.Channel Management• Monthly review of portfolio growth in line with business objectives & sending relevant triggers for corrective actions to KCMs (Key Corporate Managers) & CSRMs (Corporate Salary Relationship Managers)• Driving the channel for Activation / Value Growth / Cross Sell / DBC Usage • Provided support to the channel so as to enable successful relationship management of their portfolios• Regular visits to regions to review portfolio performance & process such as sales process, monthly business Planner, etc • Organized various trainings, conferences, VCs, seminars for the channel• Developed MIS across parameters and disseminate to channel• Resolved day to day queries related to product / process / offer / complaints• Supported channel for timely resolution of customer complaints

• Strategizing and planning for a raw project in hand and churning out a 360⁰ marketing plan• Providing creative strategies for promotional tie-ups – Media and Brand• Generating leads through business networking with brand managers and identifying the prospective clientele• Draft the overall plan objective, master the project schedule• Liaise with third parties involved in the projects• Reviewing of draft proposals• Documentation coordination including agreements, costing, work orders, purchase orders• Coordination with the creative team for different art works for clients• Making project financials including tracking of payments • Reviewing the progress of the project to ensure adherence to timelines and compliance with the overall objectives of the project• Compilation and preparation of project related fact file and brief ups