Sushmita Roy Email & Phone Number
@nielsen.com
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Who is Sushmita Roy? Overview
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Sushmita Roy is listed as Consumer Insights Manager at Disney Star, based in Mumbai, Maharashtra, India. AeroLeads shows a work email signal at nielsen.com and a matched LinkedIn profile for Sushmita Roy.
Sushmita Roy previously worked as Senior Manager at Nielsen and Senior Account Manager at Kantar Imrb. Sushmita Roy holds Master Of Business Administration (M.B.A.), Marketing from N L Dalmia Institute Of Management Studies And Research.
Email format at Disney Star
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About Sushmita Roy
A consumer insights enthusiast with 13 years of experience in helping brands grow. I have experience in varied categories such as FMCG, Media, Construction & Real Estate, E-Commerce, Finance, Retail, Durables/ Auto and so on.
Listed skills include Team Management, Market Research, Marketing Research, Customer Insight, and 7 others.
Sushmita Roy's current company
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Sushmita Roy work experience
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Consumer Insights Manager
Senior Manager
• Handle end to end research solutions - Understanding client needs, Designing research approach, Study management & planning, Client servicing, Data analysis & reporting and Final insights presentation to client teams. • Work on both B2C and B2B Ad-hoc and Brand Track research for different clients across sectors like Construction material, Consumer Goods, Durables, Real Estate, Education, Transport and so on.• Responsibilities include leading the team in handling the largest Paint Track in the company, handling multiple Syndicated studies and designing ad – hoc solutions best suited for client requirements.
Senior Account Manager
Handled top brands from categories like FMCG, E-Commerce, Finance, Retail & Durables/ Auto.SOME PROJECTS HANDLED AT KANTAR IMRB:• Product testing studies for FMCG companies: Different product testing studies (Sequential Monadic/ Proto Monadic/ Monadic) were conducted to understand the preference for new / improved/ modified products among the core / potential consumers of the brand. • Product testing & Consumer Preference Studies for the E-Commerce Market Leader: Quantitative studies were conducted to gain insights regarding consumer preference and feedback on different product categories featured on the site. It helped us zero in on potential improvements required, if any, and clear products suited for launch. • Strategic Brand Research for a Finance Client: A Qualitative study was conducted for a Bank in order to identify the key values consumers want to associate with a bank in the context of its banking and credit card activities. This study helped us identify the themes best resonating with the consumers and ways of refining them further. • Brand Health Studies for Durables/ Mobiles brands: We conducted Brand Health & communication impact studies to assess brand health of the client’s brand viz. a viz. competition in key markets. The focus was also to understand key parameters that affect the choice of a certain brand like the salience, preference, imagery & ad content connect among users.
Associate Research Director
Handled top brands from categories like FMCG, Media, Finance & Durables/ Auto
Senior Research Executive
Sushmita Roy education
Master Of Business Administration (M.B.A.), Marketing
Master'S Degree, Biotechnology
Bachelor'S Degree, Microbiology, Zoology & Chemistry
Frequently asked questions about Sushmita Roy
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What company does Sushmita Roy work for?
Sushmita Roy works for Disney Star.
What is Sushmita Roy's role at Disney Star?
Sushmita Roy is listed as Consumer Insights Manager at Disney Star.
What is Sushmita Roy's email address?
AeroLeads has found 1 work email signal at @nielsen.com for Sushmita Roy at Disney Star.
Where is Sushmita Roy based?
Sushmita Roy is based in Mumbai, Maharashtra, India while working with Disney Star.
What companies has Sushmita Roy worked for?
Sushmita Roy has worked for Disney Star, Nielsen, Kantar Imrb, and Hansa Research.
How can I contact Sushmita Roy?
You can use AeroLeads to view verified contact signals for Sushmita Roy at Disney Star, including work email, phone, and LinkedIn data when available.
What schools did Sushmita Roy attend?
Sushmita Roy holds Master Of Business Administration (M.B.A.), Marketing from N L Dalmia Institute Of Management Studies And Research.
What skills is Sushmita Roy known for?
Sushmita Roy is listed with skills including Team Management, Market Research, Marketing Research, Customer Insight, Competitive Analysis, Consumer Behaviour, Marketing Strategy, and Quantitative Research.
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