Sushree Panda Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Part of the Senior Management team at Varthana. Responsible for Marketing and Education solutions and working towards making quality education accessible. Set up the Marketing function and oversee all aspects of the function, including formulating a strategy for expanding the business based on a segment driven approach, guiding the company’s market research/monitoring, competitive analysis, marketing campaigns and customer relationship efforts.1) Drive marketing execution for the brand including ATL, BTL, TTL, Online, PR, Employee Engagement and Internal Communications2) Analyze the market developments, competitive moves to adjust the brand strategy and issue summary of the competitive analysis to management with recommendations3) Drive Varthana’s client-facing partnerships and ongoing product development4) Monitor and report on effectiveness of marketing communications for decision making5) Monitor the media coverage for the brand and share with the management/organization6) Develop consumer interaction initiatives to increase consumption and brand presence7) Oversee entire scope of Branding & Marketing towards meeting/ exceeding yearly budgets8) Mentor, manage and supervise a team of twenty five employees

Gurugram, Haryana, India

Brand Marketing & Admissions of the entire program portfolio (Full Time and Executive Programs) across both Chennai & Gurgaon Campuses1) Create and implement marketing and student admission plans generating 90% of the institutional revenue 2) Develop brand marketing campaigns (ATL, TTL & BTL) and events that relay the school's mission to prospective candidates 3) Identify and create branding ideas, material, elements and collaterals4) Responsible for all internet and social media including website content, propagation of information through various social media channels5) Responsible for YOY improvement in class size and diversity, applications, conversion rates across the marketing and sales funnel6) Oversee entire scope of Branding & Marketing towards meeting / exceeding yearly budgets

Gurgaon, Haryana

Gurgaon, Haryana, India

Gurgaon, India

Gurgaon, India

Gurgaon, India

My profile includes the entire gamut of Branding, Internal and External Communication and Social Media/Digital Marketing. Some of the responsibilities are : 1) Brand Strategy and Tactical execution plan creation2) Identifying and creation of branding ideas, material, elements and collateral; Won ABCI Gold for Brochure Design (March, 2015)3) Coordinating all brand related activities including creative agency, media houses, PR agency, Press and all other relevant entities4) Preparing comm. content and material for internal and external stakeholders on a regular basis5) Preparation of monthly newsletter for external stakeholders, alumni and internal stakeholders.6) Co-ordination of preparation of In-house journals/magazines7) Management of all internet and social media including website content, propagation of information through various social media channels.8) Online marketing for the Executive Program offerings9) Product management for Apps

Gurgaon, Haryana, India

Content, Brand Strategy, Brand Communication

Pune, Maharashtra, India

My work included Employee Engagement, Dealer engagement & CSR/ESOPSEmployee Engagement : 1) Alignment to Organizational strategy through Vision & Promise (Through Quarterly Communication meets and the internal newsletter and video based e-zine) 2) Facilitating inter/intra departmental communication(Knowledge management, creativity corner, online departmental dashboards through the Intranet) 3) Employee awareness through individual campaigns(Gallup, Road safety, Health) 4) CFT (Cross Functional Team Bonding) through team building workshops, Reward & Recognition, Sports etc. 5) Standardization of communication process (Internal Communication e-mails, induction etc) 6) Developing the culture of the organization 7) Intranet (concept/design/development) 8) Employee Enthusiasm (Through Fun@work activities, sports tournaments, reward and recognition methods etc Dealer Engagement : 1) Dealer newsletter - PRCI & ABCI award bronze '10 / Certificate of Merit in Ice Awards '11 2) Regular Dealer feedbacks and surveys 3) Dealer CV familiarization 4) Dealer Net Chats Corporate Social Responsibility (CSR) / Employee Social Options (ESOPS) : 1) Organizing events & driving CSR campaigns in the Organization 2) Liaising with NGOs, Schools & other beneficiaries for the events & campaigns.

Nashik

Koraput, Orissa, India

Evaluated and prepared a comprehensive report on machinery used for the whole process recommending machines that required replacement or upgradation.

Pgpm, Marketing & Strategy

Activities and Societies: KY Convention Core Committee, HR Conclave Core Committee, GL Economics Committee, KY - Nallur Team, Blogging.

B.Tech, Mechanical Engineering, Student

Activities and Societies: Shrishti, Genesis , Informalz team, Chakravyuh organizing committee

10Th & 12Th (Pcmb), Science

Activities and Societies: English Editor - 'Dipdew', Ganges House Prefect, Debate, Quizzes, Elocutions, Story & Essay Writing, Sports.