BCS specialises in brand, marketing, retention and growth operations. We work closely with customer-centric organizations, helping them optimise internal processes and build profitable relationships through effective communication. Our clients have ranged across DTC eCommerce, advertising technologies, healthcare, lifestyle, fashion accessories, SaaS, technology services, drone technologies and BFSI. We work hand-in-hand with your teams, and you will experience surgical depth in everything we do. Based between India and the EU, we enjoy working with ambitious teams and introspective customer-centric brands.Highlights:- Advised a Benelux pharma giant on optimising their offline stakeholder outreach.- Led growth strategies for Indian/European/British brands for DTC and marketplace expansion.- Established proprietary digital brand properties for a prominent national bank across 20+ cities.- Won mandates for 22-factor brand revamps of pan-India and Indo-EU businesses.- Coached founders and senior leaders on developing asset-light business models.- Built interdisciplinary project teams and formulated 360-degree communication strategies.- Advised founders on $1.5-2 million seed rounds from prominent international funds.

Geographies included the EU, China, Japan, South Korea and India. Scope included new market entry, strategic stakeholder outreach and internal marketing operations. Reported to Senior VP, Global Marketing.

eské is backed by one of India's foremost leather manufacturing & export houses. Reported to the founder/CEO.Highlights:- Resolved legacy issues across sales, HR and marketing – driving team efficiency- Prepared marketing plans for 4 marketplaces, expanding into 2 international markets.- Drove the focus on reducing discounts - improved margins by 15%.- Pioneered the transition to cloud-based supply chain management- Increased pan-India inventory efficiency by 22%.- Shifted focus to new customer segments.- Expedited campaigns and negotiations with shopping mall authorities in 6 cities across 5 provinces.- Championed DTC over marketplaces & offline reach; revenue contribution grew to 35% from 2%.- Managed 3 agencies for creating brand elements, developing a marquee publication, celebrity interactions, SEO optimisation, value-based content marketing and influencer marketing.

SILA is one of India’s fastest-growing real estate services groups. Reported to both founders/directors.Highlights:- First senior hire (acqui-hired) for marketing and HR.- Managed the development and deployment of a proprietary technology platform that reduced sales cycles and grew to become the group's competitive edge.- Accelerated ERP & CRM implementation across 50+ sites pan India, leading a team of 15.- Designed and delivered a SILA Handbook, documenting departmental processes.- Created and implemented a 360-degree performance management system for 3000+ employees.- Consolidated client-facing communication channels, focusing on agile and customer-centric systems- Reduced costs by ~45%, and improved client retention rates by ~65%.- Conceptualised, produced and launched a (pilot) safety-audit application for residential and commercial properties. Negotiated with a top-tier insurance firm for a potential data-mining partnership. Established a new revenue stream through 100+ early sales of safety devices.

Acqui-hired by SILA in October 2015. Built a solid reputation of good customer service and consistent quality. First Mover in the nascent real estate services market. Hammer and Mop led the industry in terms of service quality, customer orientation and process innovation. We always believed in experiential learning, strategic alliances, the dignity of labour and complementary skill sets, thus offering the freedom to experiment to all team members.Highlights:- Sought after for acquisition/acqui-hiring for team competencies & 30+ high-value AMCs.- 88% retention of team members, 78% returning client base, and 4.8/5.0 approval ratings.- Preferred vendor for celebrities, business leaders, consulates and top-tier residential properties.- Team ramp up from 2 to 50 in 4 years.