Susi Pink Email & Phone Number

London, Gb

As Associate Marketing and Communications Director, I lead a global team driving digital transformation and brand innovation. Operating at board level, I oversee strategic marketing, corporate communications, and public relations. With a focus on reimagining our brand I’m successfully spearheading the development of a new website and reinvigorating our digital marketing and email strategy. I’m passionate about building high-performing marketing teams and have been instrumental in transforming our team to meet the demands of the digital age. Working with key stakeholders across the organisation I am developing a robust customer data strategy, ensuring our data initiatives are aligned with business objectives to optimise customer engagement and drive growth. I have initiated a new content management strategy, establishing a creative team at the heart of our content creation and editing. By nurturing and building customer relationships through compelling content, we aim to foster deeper brand loyalty. My role involves bringing fresh perspectives to the organisation, inspiring new revenue opportunities, and ensuring our brand remains at the forefront of the arts and cultural sector.

Delivering the Academy’s global strategy through brand building, membership growth, and community engagement. Driving awareness, recruitment, and retention of members worldwide.

London, United Kingdom

Senior Marketing Leader with a proven track record in driving business growth and brand development. As a member of the Senior Management Team, I contributed to strategic direction and operational efficiency.Successfully transformed a marketing team into a high-performing department, delivering impactful campaigns and digital initiatives. Led the development and execution of global marketing strategies, including brand repositioning, website launches, and PR campaigns.Proven ability to build and lead high-performing teams, manage budgets, and drive commercial growth. Demonstrated expertise in digital marketing, brand management, and stakeholder engagement.

London, United Kingdom

As Head of Marketing and Communications at One Dance UK, I successfully transitioned my commercial expertise into the arts sector. As a member of the Senior Management Team, I provided strategic leadership on membership development and communications.I galvanized a fast-paced team to deliver high-impact marketing and communications campaigns, elevating One Dance UK's profile across the dance, cultural, education, and policy sectors. My leadership was instrumental in launching the inaugural One Dance UK Awards and collaborating with BBC Arts on the successful #DancePassion festival.

London

I launched a start-up, www.lavish.co.uk, and successfully grew it from initial concept to profitability. I recruited over 500 business members and established strategic marketing partnerships with national brands like Tesco, FT, HSBC, and BSkyB. In 2018, I exited the business after a successful acquisition by a corporate gift provider.My leadership focused on streamlining operations for growth. I implemented robust business and financial processes, partnered with external vendors for order management and fulfillment, allowing me to focus my energy on marketing and business development.I built Lavish's brand as a luxury gift destination. I developed the brand strategy, crafted a creative direction, and designed a website that reflected the brand's luxurious feel. Utilising Google Analytics, I optimised website performance and implemented a comprehensive digital marketing strategy encompassing PPC, SEO, email marketing, and social media initiatives.

As Chair of BROS Theatre Company, I provided strategic leadership and operational oversight. Working closely with the committee and President, I set the company’s direction and ensured its financial stability.I developed and implemented a comprehensive program of musical theatre productions, fostering a creative and collaborative environment for our members. Building strong relationships with local venues and arts organisations was crucial to our success.I represented BROS as its public face, acting as the primary point of contact for all stakeholders. By effectively managing the day-to-day operations and empowering the committee, I ensured the company delivered exceptional value to its members.

London, United Kingdom

As a marketing consultant, I drove business growth through strategic initiatives. I focused on revitalizing the website, expanding our B2B reach, and implementing a robust CRM system. My expertise in market development, digital strategy, and content creation delivered tangible results.

London, United Kingdom

Led team responsible for promoting the use of Interactive advertising to advertising agencies, media planners and brand directors. Managed £400K marketing communications budget and achieved a 133% growth in sales with a 42% increase in revenue. • Pioneered a communications strategy to show how Interactive Advertising can effectly reach target audiences. • Partnered with a leading awards body within the design and advertising industry to encourage the creative community to make Interactive Advertising integral to a Brand’s communications strategy.• Led a digital transformation of inventory management on Sky’s interactive channels: Developed rate card based on audience metrics, introduced new scheduling software, introduced new comparative measurement system and rationalised resources to save over 60% effort across marketing, operations and design departments

London, United Kingdom

Led team responsible for growing customer engagement by increasing the usage of its Interactive TV portals. Applied viewing data and customer insights to align media inventory to viewing audience. • Responsible for all interactive marketing inventory across Sky’s interactive channels• Managed £300K budget to create and broadcast promos for five Sky interactive TV channels• Developed strong relationships with internal stakeholders and increased the share of coverage for Sky Interactive portals.• Managed creative agencies to develop print, email, SMS, SkyActive.com and interactive marketing assets• Worked closely with the call centre to increase its value as a point of acquisition.

London, United Kingdom

Managed the Travel, Ticketing and Retail category.• Delivered consumer-led marketing promotions using print, direct mail and interactive media to meet commercial targets. Reported on key metrics and campaign achievements• Launched Asda, Lastminute.com and Marketplace (Catalogue City) on Sky Active

London, United Kingdom

I drove customer acquisition, retention, and engagement. I developed and implemented strategies across the entire member lifecycle, from onboarding to reactivation. By leveraging data and customer insights, I crafted targeted communication plans and collaborated with cross-functional teams to deliver exceptional member experiences.I pioneered test-driven marketing initiatives, including member-get-member campaigns, to optimise acquisition costs and improve customer lifetime value. Furthermore, I led efforts to reduce churn by enhancing brand experience and implementing targeted reactivation strategies.

Richmond, London

As Membership Marketing Manager, I spearheaded the relaunch of the Friends of Richmond Theatre membership scheme. By analyzing existing members and developing a data-driven strategy, I increased membership by 40%. I enhanced member benefits to include exclusive perks like discounted tickets, cast parties, and local business discounts, driving significant growth.

Blackheath, London

As Marketing Manager, I led the development and execution of a successful marketing strategy for this ISP. I managed a £250k media budget and built a high-performing team to deliver integrated campaigns across radio, direct mail, email, and product marketing.By leveraging customer insights, I established strategic partnerships with manufacturers and affinity groups to expand our customer base. I optimised our media spend through rigorous analysis, resulting in a new call handling process and Customer Relationship Management (CRM) system that significantly improved efficiency.

Bedfont Lakes, London

I led the UK channel program and coordinated efforts across the UK, Netherlands, and South Africa. I built and managed a high-performing team to recruit and develop both volume and value-add distributors and resellers.I developed and executed the UK channel marketing plan, delivering training, product updates, and industry presentations. My role included acting as the UK press spokesperson.To drive sales performance, I launched the ‘Be the Best’ incentive program and managed a £0.5m marketing budget. I introduced the Marketing Development Fund to foster collaboration and maximise marketing investment.I was recognised for my contributions with an IBM Special Contribution Award.

Bedfont Lakes, London

I successfully launched the System View brand to the SME market. By conducting a thorough market analysis, I developed targeted marketing communications plans. The product launch, hosted at the London Planetarium, generated significant media attention.I was recognised for my contributions with an IBM Special Contribution Award.

Warwick, Warwickshire

As a Project Management Consultant, I successfully delivered large-scale IT change projects across the banking, utilities, and services sectors. I collaborated closely with clients to establish and manage project offices, implementing robust change management and risk mitigation strategies. By delivering tailored workshops on the IBM Project Management Methodology, I empowered clients to drive project success.

Southbank, London

Joined IBM as a graduate recruit and successfully completed the rigorous SE training programme.

Ba (Hons), Management Systems (Organisational Analysis)

Activities and Societies: Vice President Communications - Hull University Student Union Publicity Officer - Entertainments Committee Trips.

Cim Postgraduate Diploma In Marketing, Marketing Management

Education record