Good brands tell great stories. They speak to us; make space for us. Eventually, their stories become ours. Through strategy, campaigns and copy I tell those stories – and connect brands to the communities they care about. If you're interested in award-winning brand and business strategy, place and product naming strategy, marketing and advertising campaigns, and both editorial and commercial copywriting, let's talk.

Common Ground is a research, insight and content agency with a mission to elevate movement, health and wellbeing. We help brands make meaningful connections with their communities.Created by five directors who specialise in all aspects of content creation, Common Ground now works with clients including Nike, Barclays, Umbro and Vivobarefoot (whose Common Ground-created film won Best Documentary, British Independent Film Festival, 2022).

Susie writes about culture, travel, branding and place, and generates insight reports for clients on subjects that include the future of the high street, workspace culture and trends, placemaking during the pandemic, and sustainability. Key editorial projects: Features writer for The Guardian, Independent, BBC, Big Issue, Rough Guides and Time Out; Editor for Time Out; author of 12 books for Time Out, Tate Publishing, and the National Trust, including the latter's flagship publication… Show more Susie writes about culture, travel, branding and place, and generates insight reports for clients on subjects that include the future of the high street, workspace culture and trends, placemaking during the pandemic, and sustainability. Key editorial projects: Features writer for The Guardian, Independent, BBC, Big Issue, Rough Guides and Time Out; Editor for Time Out; author of 12 books for Time Out, Tate Publishing, and the National Trust, including the latter's flagship publication to mark the centenary of WWI. Susie also worked with Emory Douglas, one of the original Black Panthers, to create the texts for his first European exhibition (“exhibition of the decade,” Museums Journal). Show less