Susie Cha Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, US

Client Focus: Luxury, Beauty, Fintech

Savannah, GA, US

• Oversaw all engagement and communication across university-owned social accounts which yielded a 16% increase in engagement from Q2 to Q3 2020.
• Established and strengthened relationships with industry mavens through comments, mentions, and reshares; maintained a tracker of partnership opportunities.
• Managed real-time influencer deliverables during large scale virtual events including Commencement, Fashion in Frame and Savannah Film Festival.
• Served as the subject matter expert of digital branding for 20+ department ancillary accounts.
• Monitored and reported all brand-related insights and social trends for SCAD, SCAD FASH Museum of Fashion + Film and SCAD Museum of Art.
• Proactively anticipated stakeholder feedback and ideated social-first language for crisis communications needs.

• Reported monthly and quarterly KPIs using Google Analytics to track performance of all digital marketing for Savannah/Hilton Head International Airport.
• Managed monthly social calendars including content development, scheduling and paid social strategy, as needed.
• Published consumer-facing content for SEO purposes based on relevant keyword lists.
• Directed video shoots for local broadcast placements.
• Drafted and pitched press releases/media alerts for placements in Savannah-area outlets.
• Executed email marketing campaigns for Revlon’s Creme of Nature brand, includingemail copywriting, A/B testing and reporting.

Atlanta, GA, US

• Owned key client relationships and served as a day-to-day contact and strategic advisor for food and beverage client.
• Provided end-to-end influencer campaign management for grand openings, national menu announcements, test offerings, and branded partnerships.
• Developed a digital presence for 10 new restaurants in the brand’s priority growth markets (CA, NY, WA) totaling more than $45,000 in paid social media.
• Researched, vetted and approved all UGC for Chick-fil-A's main social channels.
• Conceptualized and executed branded shoots to capture digital-first content.
• Served as the agency lead for Cow Appreciation Day 2019; generated 564M+ traditional media impressions, a 48% increase over the previous year.

Atlanta, GA, US

• Advanced Chick-fil-A’s brand awareness in Chicago through on-ground marketing activations and media blitzes.
• Supervised ~645 Eastern U.S. franchises, bridging restaurant operators with local media outlets and providing daily counsel on issues and marketing activations.
• Analyzed data and developed summary reports for national campaign results.
• Served on the agency's paid social media and influencer relations team, providing strategy and ideas for client campaigns including Delta, Mattress Firm, Orkin, and Toyota.

Atlanta, Georgia, US

• Managed broadcast traffic instructions to secure TV and radio placements for AT&T.
• Supported new business pitches with primary and secondary research.
• Compiled industry reports based on daily research and social listening.

New York City, New York, US

• Drafted press releases for clients such as Wendy's, Autotrader and H&R Block.
• Sourced, packaged and tracked influencer mailers for Build-A-Bear's Monster Mixters.
• Updated local and national media lists.

Athens, GA, US

Assisted teams for apparel, food and tech clients.

Served as the Junior Account Executive on a five-person campaign team for Athens-based artist Jamie Calkin.

Athens, GA, US

Handled all graphic design needs for the university's Institute of Higher Education.

Atlanta, GA, US