Susie Hamlin Email and Phone Number
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I am a high-energy, collaborative corporate marketer with a proven track record of breaking down silos and simplifying complex challenges. I excel in navigating teams through transformation and growth. I am a hands-on leader with a player-coach approach. I build high-performance teams from the ground up and reinvigorate existing teams for better results. My expertise lies in the ever-changing B2B SaaS landscape in functions such as brand strategy, executive programs, customer marketing, integrated campaigns, digital marketing, demand generation, creative services, sponsorships, and thought leadership content. I have helped brands raise brand awareness, increase consideration, accelerate sales, and establish thought leadership programs via creative activations and partnerships. I have designed and executed full-funnel integrated campaigns targeting customers, partners, influencers, employees, and investors. I thrive in fast-paced environments with frequent change and proactively seek opportunities to learn and grow.Marketing Beliefs:Branding is not rocket science—It is data science.If you don’t start with goals, your metrics are meaningless.Plan for the predictable AND prepare for the unknown. Measure, Refine. Measure, Refine. Repeat.Work Experience: Brand Strategy & Positioning, Brand Marketing, Integrated Marketing, Advertising, Sponsorship Marketing, Digital/Performace Marketing, Creative Services, Media, Content Marketing, Thought Leadership, Executive Engagement, Executive Briefing Centers, Market Intelligence, and Events.On the personal side:🧑🎓 Strategic Advisor (Brand Positioning/Content) customer engagement platform (AI)💕Advisory board member for Neurodiversity (My XXY | Klinefelter Awareness Foundation)⚽️ Youth Soccer Coach (AYSO)☘️VP Communications Parent Teacher Group (Web, Social, SEO, Internal/External Comms)☘️Marketing & Communications Advisor School Advisory Board🇫🇷Fluent in French
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Vp Corporate Marketing And BrandEverpureCalifornia, United States
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Vp Corporate Marketing And BrandPure Storage Aug 2024 - PresentSanta Clara, Ca, Us -
Strategic AdvisorFankave Sep 2023 - PresentSanta Clara, Ca, Us -
Member Of The Board Of AdvisorsMy Xxy | Klinefelter Awareness Foundation Dec 2021 - PresentTempe, Arizona, UsBased in Tempe Arizona, My XXY Klinefelter Awareness Foundation is one of the most trusted and effective charitable foundations supporting neurodiversity and other invisible differences linked to chromosome variations, such as the presence of an extra 'X'. Raising Awareness, Improving Lives and Unlocking Futures. -
Vp Corporate Brand MarketingRingcentral Nov 2022 - Apr 2023Belmont, Ca, UsDirected brand strategy, creative services, integrated campaign strategy, content marketing, market intelligence, sponsorships, strategic events, digital marketing, advertising, and paid media. Delivered consistent messaging and positioning across all marketing and communication channels, strengthening the brand. Partnered with product marketing, demand generation, communication, sales enablement, and international marketing in the execution of global campaigns across multiple channels and markets. -Directed internal and external agencies in global campaign asset development from concept through go-to-market. -Developed a comprehensive brand campaign within 90 days of hire, attaining full-year brand awareness and consideration goals within 6 months of launch.-Increased average deal size by 20% by centralizing media efforts into a full-funnel media buy. -Collaborated to launch into previously untapped channels, Connected TV, TikTok, Broadcast TV, and Influencer Marketing, increasing unique visitor traffic to the website by 40% and branded search volume by 20%.-Decreased content marketing output by 30% while boosting engagement by 300%. -
Vp Growth MarketingRingcentral Dec 2021 - Nov 2022Belmont, Ca, UsDirected brand strategy and positioning, advertising, media, market intelligence, sponsorships, and international marketing teams.
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Sr. Director Brand And Content MarketingCitrix May 2019 - Dec 2021Fort Lauderdale, Fl, UsOversaw brand initiatives across advertising, media, social, content, corporate sponsorships, and events to articulate brand value proposition while establishing industry thought leadership. Designed a full-funnel integrated marketing strategy and approach grounded in customer journeys. Drove thought leadership initiatives to expand brand visibility with executive audiences. Developed executive experiences, including workshops, roundtables, and an Executive Advisory board. -
Sr. Director Executive Engagement & SponsorshipsCitrix Oct 2018 - May 2019Fort Lauderdale, Fl, UsDirected strategy and teams for Brand Advertising and media, Global Sponsorships, Global Executive Briefing Centers, and Customer Advocacy/Customer Marketing.
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Director Executive Engagement & SponsorshipsCitrix Oct 2017 - Oct 2018Fort Lauderdale, Fl, Us
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Director Advertising, Media & SponsorshipsCitrix Jan 2017 - Oct 2017Fort Lauderdale, Fl, UsLed strategy, development, and customized implementation for the global brand campaign across Advertising, Search, Social, Content, Media, and Digital channels. Initiated several first-of-its-kind activities in support of the Brand.-Led repositioning from a legacy virtual desktop to a new category (workspace), delivering a 34% acceleration of demand funnel metrics and a 15% waterfall improvement for paid search.-Boosted brand awareness from 4% to 52% in <18 months, leading the workspace category. -Cultivated vital partnerships with industry leaders like Quartz, IDG, WSJ, Inc., and the Washington Post. -Launched numerous company firsts, including TV ads, Connected TV, product integration, Reddit, Twitter promoted ads, and performance media for brand efforts.
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Director Global Strategy & Advocacy (Corporate Marketing & Brand)Cisco Jan 2012 - Oct 2016San Jose, Ca, UsLed strategy, development, and customized implementation for global marketing campaigns evaluating available resources, market readiness, agency models, available budgets, and marketing automation technology to manage the execution and communication efforts in up to 26 countries.• Collaborated with colleagues in product marketing, PR, sales, marcom, corporate communications, and global marketing teams to ensure brand moments were timed to have the greatest impact.• Partnered with region and country teams to ensure the creative was culturally sensitive and locally relevant to their unique business needs while ensuring brand consistency• Drove optimal agency staffing models resulting in a $7M reduction in staffing costs over the traditional approach.• Drove marketing technology usage for global creative execution resulting in an 80% reduction in time to market and a 76% reduction in production costs. -
Director Of AdvertisingCisco Oct 2008 - Dec 2011San Jose, Ca, UsResponsible for global advertising for brand and technology campaigns. Partnered in the development of communication strategies for Cisco’s global marketing campaigns and directed the implementation of those campaigns with agency partners and internal stakeholders. Campaigns awarded Bronze“Effie ”• Worked with the sports sponsorship team to create custom creative for London 2012 Olympics, NBA All-Star, ESPN and NHL• Sourced agencies. Negotiated staffing plans and production contracts
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Manager AdvertisingCisco Feb 2002 - Sep 2008San Jose, Ca, UsManaged Advertising staff responsible for the delivery of Brand, Technology and Demand Generation campaigns. Oversaw the development of global creative in partnership with global teams.
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Manager Translation & Localization ServicesCisco Jun 1998 - Jan 2002San Jose, Ca, UsManaged a team that provided globalization services including training, consulting, internationalization strategy development, and localization program management. Focused on initiatives including: Web-based workflow, Machine Translation, Internationalization standards for Engineering and IT, Terminology Management and Web Globalization.
Susie Hamlin Skills
Susie Hamlin Education Details
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Connecticut CollegeFrench Studies
Frequently Asked Questions about Susie Hamlin
What company does Susie Hamlin work for?
Susie Hamlin works for Everpure
What is Susie Hamlin's role at the current company?
Susie Hamlin's current role is VP Corporate Marketing and Brand.
What is Susie Hamlin's email address?
Susie Hamlin's email address is su****@****ral.com
What is Susie Hamlin's direct phone number?
Susie Hamlin's direct phone number is +140889*****
What schools did Susie Hamlin attend?
Susie Hamlin attended Connecticut College.
What skills is Susie Hamlin known for?
Susie Hamlin has skills like Strategy, Strategic Partnerships, Marketing, Product Marketing, Online Marketing, Program Management, Advertising, Marketing Strategy, Marketing Communications, Integrated Marketing, Go To Market Strategy, Cross Functional Team Leadership.
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