Susie Tu Email & Phone Number

San Francisco, California

Recommended and implemented bid optimizations and industry best practices to increase conversions to US and global accounts. Assisted with scaling campaigns domestically and internationally, reporting needs, and transitioning accounts to marketing agency. Coordinated tasks with senior management to help improve overall campaign performance.

Oversaw SEM management, optimization, and budget allocation of Macy’s multi-million Home business. Increase sales growth by 15% and ROI by 8% with budget decreases of 10-30% year over year. Partnered with vendors to expand incremental opportunities and/or improve workflow efficiencies. Communicated strategies and performance results of important promotions to internal stakeholders.

Streamlined SEM performance reporting process, resulting in 50% reduction of time spent. Maintained daily, weekly, and monthly performance summary dashboards in Tableau. Created and distributed monthly promotional calendar to internal and external stakeholders.

Improved efficiencies of direct response and lead generation paid search campaigns with tasks ranging from keyword generation, negative keyword matching, ad copy testing, bid management, and budget management. Collaborated cross-functionally with Landing Page and Analytics teams to share key learnings for A/B testing to increase incremental lead volume. Analyzed and reported on paid search campaign performance and presented to key stakeholders. Built and maintained effective relationships with… Show more Improved efficiencies of direct response and lead generation paid search campaigns with tasks ranging from keyword generation, negative keyword matching, ad copy testing, bid management, and budget management. Collaborated cross-functionally with Landing Page and Analytics teams to share key learnings for A/B testing to increase incremental lead volume. Analyzed and reported on paid search campaign performance and presented to key stakeholders. Built and maintained effective relationships with search engine and other external vendors. Appointed as accounting liaison for Paid Search team to assist Accounting and Finance teams with SEM spend reporting, budget requisitions, insertion order documents, and billing discrepancies. Show less

Managed and optimized over 200 SEM campaigns spanning across 15 search engine accounts with combined monthly budget of $250,000 to drive user and traffic acquisition initiatives. Improved site engagement metrics and decreased SEM costs. Developed strategies and forecasting models for SEM spend. Collaborated closely with Sales Planning team to fulfill advertising orders and project display ads inventory availability from SEM visits for RFPs (requests for proposal) sent to current and prospective… Show more Managed and optimized over 200 SEM campaigns spanning across 15 search engine accounts with combined monthly budget of $250,000 to drive user and traffic acquisition initiatives. Improved site engagement metrics and decreased SEM costs. Developed strategies and forecasting models for SEM spend. Collaborated closely with Sales Planning team to fulfill advertising orders and project display ads inventory availability from SEM visits for RFPs (requests for proposal) sent to current and prospective clients. Provided training, insights, and guidance to SEM and Ad Operations teams. Show less

Achieved company’s first breakeven month and continued monthly profitability thereafter. Drove SEM traffic and user acquisition to help company monetize ad revenue. Doubled SEM visitors to Healthline's site with keyword expansion and ad copy optimizations. Analyzed and reported SEM site engagement metrics to key stakeholders. Established and maintained collaborative relationships with search engine partners and vendors.

Assisted with accounts payable and accounts receivable. Collected, organized, and processed documents for vendor payments and customer invoice mailing. Investigated discrepancies for accountant to reconcile. Managed contact database containing over 180,000 contacts.