Susmin Sethumadhavan Email & Phone Number

Bengaluru, Ka, In

Bangalore Urban, Karnataka, India

Led new business initiatives aimed at Monetization of digital assets of Magicbricks.com a Times Group subsidiary while reporting directly to the CEO. Worked on Zero to One and initiatives that lead to ad sales, new products that could drive revenue and monetization. Took the new product from POC to commercialization.This was sold along with ads by the sales team to institutionalised clients.Solved problems related to scalability, revenue recognition, duplicity and scale.Opened and scaled operations in Bangalore and Hyderabad to 130+ clients and additional monthly revenue run rate of 1cr+. The highest being close to 2cr.Managed a team of inside sales folks and leaders who drove the execution of this piece.Worked closely with the sales team and their head to devise sales strategies and close sales operations. Designed collaterals, offers, incentives video testimonials and print testimonials to acquire clients. Devised and shared success metrics , proof of success for existing clients ensuring retention.Launched the product in Mumbai and Pune as well

India

This was my first startup experience.Founding member of the revamped Primary vertical in NoBroker . I joined as the Strategy & Growth guy for the same and drove the Concept from ideation to PMF to a scale along with some exceptional peers. The idea was to find monetization avenues for the platform from stakeholders like Builders, Financial Intermediateries and other services.As we grew and expanded to Pan India and International Operations a my responsibility got added which included Marketing and handling product interventions for the vertical . As the firm grew both in revenues, scale and categories. I had also had to built a team of customer researchers, data analysts and scientists and operations managers to maintain the same.Overall played a pivotal role in growing it from ~0 to 300+ CR of monthly GMV within 18 months of joining. The monthly revenue run rate at the end of the three years was close to 6cr from these Monetization activities. This was almost on autopilot post courtesy the systems and processes built around it. Post this we worked further to add grow via new categories, streamline the existing process and improve Customer experience

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Was part of corporate strategy and sales strategy teams. Handling projects that involved revenue maximization, profit maximisation, cost optimisation, business expansion, sales operations and business turnaround. Led a marquee digital transformation project that automated the entire customer journey of a customer all the way to booking and collections. This also helped other stakeholders such as channel partners and vendors for revenue recognition .Saw this replicated across various other developers post that. Managed (shadow) P&L and revenue for a key residential and commerical category which had an impact ~1800cr on the topline.

Pune And Princeton

Executed 8+ engagements with progressively increasing responsibilities around data analytics, sales and marketing excellence and technology and product implementation.The clients for ZS were fortune 500 pharmaceutical firms and work spanned geographies such as USA and rest of North America, European Union and Asia Pacific.Ontrack Promotion Founding Members of the ZS toastmasters club and became a president later.

Revamped the student alumni cell in NITC.

Head for technical fest , cultural fests and various other activities in the college. Was able to "sell the idea of sponsorship" to various firms including ,GREedge.com, Gasotech, Religare, Ti Cycles, TIME, Careerforum, IMS,and many more. Raised approximately 21 lakhs in sponsorship over a span of 2 years. Skills learnt- Key account management and Negotiations

Developed a beta version of a sales and marketing channel termed as Campus Champion.The beta process was implemented in more than 45 colleges across India

Master Of Business Administration (Mba)

Activities and Societies: Professsional Societies - Consulting Club, Entrepreneurship Club and Technology Club Not for profit/Service.

Bachelor Of Technology - Btech

key client acquisitions totaling to Rs 2.1 Million. Devised mechanisms to develop a long term partnership with clients and provided.

Growth

Growth x is a community of growth professionals. In this extremely fast-paced world it makes logical and financial sense to keep ones axe.

Education record

Learning and Unlearning Marketing