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Susmita B. is listed as Innovation Management Professional | Consumer Insights, Market Research/Consulting | Ex-Kantar Worldpanel, Brandscapes based in Kolkata, West Bengal, India. AeroLeads shows a matched LinkedIn profile for Susmita B..
Susmita B. previously worked as Market Research Analyst at Siemens Healthineers and Senior Client Service Manager at Kantar. Susmita B. holds Master Of Business Administration (M.B.A.), Marketing Management from Army Institute Of Management, Kolkata.
Innovation management professional +Project Coordination exp, collaborating with startups and internal business, keeping up with latest technologies like AI, Language Models, etc.+With experience in Market Research/Consulting+Adept at Data analysis, Brand and Consumer Insights+Worked for major brands in Personal Care, Homecare, Food & Beverages, Healthcare Category《MBA Marketing Graduate (AIMK) and an Engineer from BIT Mesra, having good analytical skills along with a creative bent of mind, eager to contribute to the growth of the organization hired for》
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Innovation Management professionalBusiness requirements gathering, creating and delivering presentations, conducting stakeholder meetings.Assisting in management of collaboration projects with startups, POC between stakeholder and startups. Software quality assurance testing, questionnaire design and analysis
Mumbai
Worked on Kantar HH Panel dataCoordinated with Nielsen and Kantar MB teams
Mumbai
Analyzing and Interpreting data- Kantar BGS, Kantar World Panel, Nielsen Retail Measurement6P Analyses - Understanding Consumer Behavior, Market Structure, Interpretation of data from multiple sources, Generating Insights Competitor Analysis, Meta-analysis Worked on Personal Care, Home Care, Food and Refreshments CategoriesMarkets: APAC, MENA, EUROPE, ELUDDeveloped proficiency in Microsoft Excel, PowerPoint, WordWorked towards automation of 6P Deck
Kolkata Metropolitan Area, West Bengal, India
Title: Study to analyze customer approach towards bank selection for savings account in Kolkata regionSkills: SPSS, Powerpoint, Primary Market Research
Activities and Societies: Academic Coordinator (Member of Student Council)| Advanced – Excel Course conducted by DBA (Data Brio Academy)|.
Activities and Societies: -member of Fine Arts Society-coordinator of Decoration Committee of Tech-fest
Activities and Societies: -Recipient of MECON merit scholarship given to employee wards for excellent performance -Essay writing, Geeta.
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Susmita B. is listed as Innovation Management Professional | Consumer Insights, Market Research/Consulting | Ex-Kantar Worldpanel, Brandscapes.
Susmita B. is based in Kolkata, West Bengal, India.
Susmita B. has worked for Siemens Healthineers, Kantar, Brandscapes Worldwide, and Imrb International.
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Susmita B. holds Master Of Business Administration (M.B.A.), Marketing Management from Army Institute Of Management, Kolkata.
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