Susmita Roy Email & Phone Number

Bengaluru, Ka, In

Bhubaneswar, Odisha, India

Freelance work for CRM, ERP support, design, website content writing, profile creation.

Bhubaneswar, Odisha, India

Bhubaneswar, Odisha, India

Engage and individually manage a large volume portfolio of key customer accounts.· Work closely with stakeholders within each customer account to identify their workflow processes and business challenges to create a Business Requirements document and project plan in regard to the successful implementation· Oversee the successful implementation/configuration of LeadSquared’s product suite for each customer account.· Identify and prioritize accounts based on outstanding issues, growth opportunity, strategic value and renewal timeframe· Develop a strategy for each account that identifies their critical success factors, measurable milestones, potential obstacles and recommended plan of action· Work collaboratively with various internal team/individuals for the best interest of the customer (engineering, sales, etc.)

Bengaluru, Karnataka, India

Provides extended L&D arm for IT sector, in terms of providing Virtual Machine to upskill and trials

Bengaluru, Karnataka, India

• Managing multiple campaigns at a single time while keeping in mind the client's expectations and delivering the same on time.• Managing a team of Client Account Managers and involved in resource hiring.• Performing Root Cause Analysis for non-performing campaigns that will yield profit going forward.• Working closely with Inside sales Team for CR% of quality leads.• P&L analysis of the campaigns and creating POA for campaigns under 75% revenue & involved in generating revenue of 5+ cr.• Able to achieve up to 4x revenue than the actual. Had an excellent client engagement which helped to bring on board new clients. • Weekly meeting with the client for feedback in order to understand certain strategies that can enhance the campaign performance.

Bengaluru, Karnataka, India

Understanding the client's requirements and consequently strategizing effective requirements for campaigns accordingly.• Post-sales operational analysis and campaign evaluation.• Overseeing a team of Telesales, SPOCs, Team Lead, and data entry analysts to ensure optimal client delivery and satisfaction.• P&L analysis of the campaigns and creating PoA for campaigns under 75% revenue.• Monitoring the conversion % and ensuring the delivery by 2:1 ratio (organizational specific).• Collaborating with the digital team to bring out conversions, via different mediums in order to bring maximum profit.• Analyzing the lead delivery and increasing the lead quality for campaigns through pattern matching, Geo specific leads, and other data to bring 80% efficiency.• Weekly meeting with the client for feedback in order to understand certain strategies that can enhance the campaign performance.• Improved the conversion quality by 70% by A/B testing.• Working on, Cost per Acquisition (CPA) and Cost per Lead (CPL) .Analyzing the previous year's performance by the team and estimation of team performance in order to bring out 95% efficiency.• Working closely with the sales and business development team and communicating campaign feasibility after doing the effective due diligence of each proposed campaign.

Bengaluru, Karnataka, India

• Managing multiple department tasks at a single time while keeping in mind the expectation and delivery of the organization's goal.• Managing a team of AC, digital, designer, and resource hiring.• Performed valid and reliable market research SWOT analysis.• Actively involved in strategy and resource plan, project schedule, effort tracking, change requests and issues.

Bengaluru

Managing student relations queries and provide end to end support on the interview test process by organizing online test. Interacting with vendors and merchant for a smooth workflow. Analyzing admission workflow & suggest or help in implementing changes. Handled tools like CRM/LMS, Online test tool, query tools, automation tool, Creating flyers, emailer, Email and SMS Marketing, Preparing Analytical Reports and documentation.

Bhubaneswar, Odisha

Handling client accounts and actively involved in strategic resource planning, project schedule, effort tracking, change request, and issues. Primarily working on online application management, ERP, and CRM, Account reconciliation, Email & SMS Marketing, vendor & merchant management.Worked on preparing no. of documentation like- BRD, PID, PCR, DFD, CRProvide training.(Understanding business change needs, assessing the impact of those changes, capturing, analyzing, and documenting requirements and then supporting the communication and delivery of those requirements with relevant parties.)