Susan Morgan Email & Phone Number

•Manage day-to-day, executive-level relationships with Walmart Marketing, Walmart Connect and their supplier and agency community.•Provide marketing, brand and creative strategy for in-store media programs while evaluating areas of opportunity and growth.•Responsible for aligning consumer/supplier/retail insights and trends with in-store strategy and media objectives.•Support revenue growth and goals, oversee end to end creative processes, ensure brand and contracting accuracy.•Foster collaboration with internal/external teams and partners while managing a diverse and broad set of client relationships which has resulted in high levels of satisfaction, trust, and partnerships.

Richmond, Va

-Manage content creation/production, submission and contracting process on behalf of Walmart and its Media Group, WMC for its digital in-store network as well as omnichannel campaigns and marketing objectives. -Working directly with Walmart Marketing as the TV Wall subject matter expert to provide strategic content direction and management of internal and supplier focused campaigns and objectives.-HP Lead Project/ Account Manager and relationship builder for campaigns that focus on full scope brand development, dynamic storytelling and content creation. Leading a team of content creators, producers and strategy to create HP’s internal diversity initiatives, technology platform videos, in-store asset development, and HBCU virtual conference

Richmond, Virginia Area

-Responsible for leading and developing full scale content programs for significant and strategic accounts such as Walmart, HP, Disney, Nintendo, Lionsgate, LEGO, Unilever and Pfizer while working closely with a team of cross-functional departments.-Re-launched and developed in-store strategy for Walmart’s in-store digital screen network.-Provided clear business insight and market knowledge that drove solutions to meet business, marketing and advertising objectives.-Delivered dynamic and creative thought leadership contributing to the client's way of doing business and achieving their goals. Establishing content partnerships with Turner Sports, NASCAR, NFL, FLW and NBC Olympics-Developed new and unique ways to obtain additional business and support from perspective and existing partnerships. Lead for VUDU and Entertainment in-store strategy.-Met, engaged and pursued customers through networking, referrals and marketing.

S2 is a division of The Martin Agency and IPG, specializing in digital POS in-store advertising. We sell, create, manage and analyze digital content at retail. As a leading provider of content and marketing solutions, S2 is at the forefront of helping Walmart the world’s largest retailer and leading national consumer brands such as LEGO, Unilever, Disney, Kellogg's, Pfizer and Universal make solid and productive connections with shoppers along the path to purchase. Today we produce content that is seen on over 28,000 screens across the country.Employing our omnichannel approach, our clients reach shoppers where they live, work, socialize and (of course) shop. Every connection point, be it digital or physical is a chance to improve the shopping experience, build brand loyalty and boost sales.Worked to identify unmet opportunities resulting in the development and evolution of ideas and solutions that merged brand goals, retailer/supplier objectives as well as consumer and new business needs. -Developed new and creative ways to obtain additional business from perspective and existing partnerships.-Anticipated needs/requirements and proactively provided relevant data, research and industry specific information that served as springboards for growth and potential opportunities.-Grew revenue, developed business plans and ensured client satisfaction across B2B and B2C industries.

-Lead Manager for clients such as Disney, Nintendo, Kellogg's, Unilever and Pfizer.-Supported launch of development strategy for Walmart's in-store network resulting in $300M+ revenue and first-time profitability for the platform.-Created content marketing plans, complex in-store digital strategies and business plans for the nationwide expansion of Walmart's in-store network-Developed multi-channel customer experience platform, My Local Pharmacist which generated $8M digital revenue-Exceeded sales targets and minimized deviations resulting in maximum business growth while using solid listening and critical thinking to design winning solutions for customers.

-Led inventory support for marketing initiatives, new product launches and seasonal demand for 13 McKesson warehouses. -Secured and managed appropriate in-stock levels and product returns while facilitating orders within budget goals and scope. -Served as an analytical resource for forecast accuracy and identifying supply chain opportunities and risks associated with transitions between items/suppliers and buying team.

-Managed 29% of $400 million dollar DVD business. Lead merchant for Paramount, Universal, and AEC as well as Rock, Country, Pop and Latin music categories. -Negotiated all new release orders and catalog programs. Collaborated cross functionally to implement national tab, web, and in-store promotions. Managed vendor funding and support.-Partnered with Inventory team to determine store stock levels and replenishment strategies.-Lead merchant for Drive Period Planning, managing studio submissions for in-store promotions.-Category lead for in-store new planogram and store format department launches-Managed and developed Assistant Buyers, Merchandise Analysts and Data Processor.

Ba, English / Studio Art

Education record