Susan O'Brien

Susan O'Brien Email and Phone Number

Interim Global CMO & VP Global Brand at Just Eat | Marketing Academy Fellow Alumni @ Just Eat Takeaway.com
Susan O'Brien's Location
London, England, United Kingdom, United Kingdom
Susan O'Brien's Contact Details

Susan O'Brien personal email

n/a
About Susan O'Brien

An inspirational, marketing leader with a particular strength in building brands and creating customer impact. I’m a collaborative team player, both resourceful and professional. I have extensive experience in multiple international territories and industries across brands in fast moving, customer-centric, commercial environments, including media, telco, real estate and technology including Sky, BBC, Vodafone, Amazon Prime and Just Eat Takeaway.I create impactful and meaningful relationships to make things happen with a bias for action. I’m approachable and excel in effective and positive communications. A curious, perceptive thinker who combines creative and problem-solving skills to both challenges and opportunities. I inspire teams to work with excellence, curiosity, and a ‘can do’ attitude to deliver the business growth by getting things done!Recognised as customer-obsessed (CX50 professional with Marketing Week for two consecutive years in 2021 and 2022 as a growth-driving leader), I’m results-orientated, ambitious and driven. A self-starter who displays confidence, authority and enthusiasm. I lead by example - organised and always encouraging with a listening ear and an ability to mobilise others.Specialties: Marketing/Brand Strategy and Planning. Creative campaign planning and execution. Consumer Research & Insights. Media. PR. Proud I, D&B champion.Executive Board member of WFA & Fellow of the Marketing Academy and Member of The Marketing Society

Susan O'Brien's Current Company Details
Just Eat Takeaway.com

Just Eat Takeaway.Com

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Interim Global CMO & VP Global Brand at Just Eat | Marketing Academy Fellow Alumni
Susan O'Brien Work Experience Details
  • Just Eat Takeaway.Com
    Interim Cmo - Just Eat Takeaway
    Just Eat Takeaway.Com Aug 2023 - Present
    Amsterdam, North Holland, Nl
    Asked by the Management Board to step into this role to lead the JET Marketing community following incumbent's extended leave of absence, including representing Marketing on the Executive Committee (Exco) and reporting into the CEO.
  • Just Eat Takeaway.Com
    Vp Global Brand - Just Eat Takeaway
    Just Eat Takeaway.Com Dec 2020 - Present
    Amsterdam, North Holland, Nl
    Appointed to this role post Just Eat & Takeaway.com merger in 2020 with a brief to rollout and unify the Did Somebody Say... brand platform across 20 markets (18 languages) for the newly merged organisation. Appointed and led creative and media agencies to deliver compelling and distinctive work using celebrity talent with Katy Perry and most recently Xtina and Latto as well as successfully launching the Snoop creative work and distinctive assets in the USA with our Grubhub team.
  • Just Eat Takeaway.Com
    Chief Marketing Officer - Just Eat
    Just Eat Takeaway.Com Mar 2020 - Dec 2020
    Amsterdam, North Holland, Nl
    Promoted to lead Global marketing, to further develop global brand and advertising platforms. Successfully extended the "Did Somebody Say Just Eat" global creative platform with the now famous "Snoop Dog" campaign, currently running in 5 markets with unprecedented social shares and views (70 million+ to date). Helping us reach new audiences, creating brand distinction and of course driving orders.
  • Just Eat Takeaway.Com
    Global Brand Director - Just Eat
    Just Eat Takeaway.Com Jan 2017 - Feb 2020
    Amsterdam, North Holland, Nl
    Appointed following initial successful consultancy. Developed new global advertising positioning and creative platform - "Did Somebody Say Just Eat". Launched on a progressive role out across 9 markets in 6 languages. Campaign results saw significant improvements in spontaneous and prompted awareness, and drove higher consideration and order volumes.
  • Just Eat Takeaway.Com
    Brand Consultant
    Just Eat Takeaway.Com Apr 2016 - Dec 2016
    Amsterdam, North Holland, Nl
    Developed new global brand strategy, positioning and visual identity. Rolled out across 9 global markets.
  • Suso Ltd
    Director
    Suso Ltd Sep 2015 - Dec 2016
    London, Greater London, Gb
    Brand and Marketing Strategy - independent consultant working directly with clients and with specialist brand and marketing agencies. Clients included Just Eat, WDMP and hVivo.
  • Turquoise Branding
    Strategy Director
    Turquoise Branding Dec 2010 - Sep 2015
    London, England, Gb
    Led all Brand and Marketing Strategy for key clients, largely across media and telecoms in the Middle East including; Creative Edge (UAE, KSA), KFAS (Kuwait), Tele2 (Russia and Sweden) and Relish (UK Broadband).
  • Amazon
    Brand Marketing Consultant
    Amazon Mar 2010 - Dec 2010
    Seattle, Wa, Us
    Brand consultancy and development. Leading the brand transition from LOVEFiLM to Amazon Prime, ensuring customers and employees came on the journey.
  • Suso Ltd
    Director
    Suso Ltd Oct 2002 - Dec 2010
    I started my own consultancy after the birth of my second of three children to provide me with more flexibility as a working mum. I offered myself as an experienced self-motivated brand marketer with strong leadership qualities, with a specialism in UK and international digital TV channel/platform and VOD marketing. Projects included brand development, CSR and project management. Clients included; Astro Malaysia, Sky Italia (formation and launch), BSkyB, Vodafone Group, BBC (Project Kangaroo), Amazon LOVEFiLM, Creative Edge Media and Tele2.
  • Suso Ltd
    Professional Coach-Mentor
    Suso Ltd Mar 2008 - Nov 2010
    I also then qualified as a Professional Coach Mentor (via a respected, accredited postgraduate route to Senior Practitioner Level). I became an Executive Board member of the UK governing body EMCC UK and served for nearly 4 years.With over 20 years commercial experience, I am well positioned to support, motivate and enable individuals and groups realise their potential through a tailored coach-mentor process.
  • Bbc Studios (Uk Vod Llp - Project Kangaroo)
    Consultant
    Bbc Studios (Uk Vod Llp - Project Kangaroo) Jan 2008 - Sep 2008
    London, Gb
    A BBC, C4 and ITV joint-venture formed to create an aggregated video on demand service. The project was stopped by the Competition Commission just before launch.Brand Development and Customer Support Strategy
  • Bskyb
    Brand Director
    Bskyb Nov 1995 - Apr 2002
    Middlesex, England, Gb
    Responsibilities included brand advertising as well as corporate brand development culminating in the successful rebranding of Sky as an entertainment portal rather than a mere technology platform.
  • Virgin Media (Then Telewest)
    Regional Sales & Marketing Director (London South)
    Virgin Media (Then Telewest) 1994 - 1995
    Reading, Berkshire , Gb
    Regional marketing and sales responsibility (c90 direct salesforce)
  • Sky
    Trade (Cable) Marketing Manager
    Sky Aug 1992 - Aug 1994
    Middlesex, England, Gb
  • Virgin Media (Then Videotron)
    Marketing Assistant
    Virgin Media (Then Videotron) Jun 1991 - Aug 1992
    Reading, Berkshire , Gb
    Marketing comms implementation

Susan O'Brien Skills

Strategy Marketing Strategy Coaching Marketing Leadership Business Strategy Brand Development Executive Coaching Digital Marketing Business Development Business Planning Creative Direction Project Management Team Leadership Change Management Marketing Communications Entrepreneurship Start Ups Leadership Development Management Consulting Staff Development Public Speaking Organizational Development

Susan O'Brien Education Details

  • University Of Oxford
    University Of Oxford
    Transactional Analysis
  • Oxford Brookes University
    Oxford Brookes University
    Advanced Diploma - Professional Coach Mentoring
  • Kingston University
    Kingston University
    Marketing
  • University Of Portsmouth
    University Of Portsmouth
    Sociology

Frequently Asked Questions about Susan O'Brien

What company does Susan O'Brien work for?

Susan O'Brien works for Just Eat Takeaway.com

What is Susan O'Brien's role at the current company?

Susan O'Brien's current role is Interim Global CMO & VP Global Brand at Just Eat | Marketing Academy Fellow Alumni.

What is Susan O'Brien's email address?

Susan O'Brien's email address is su****@****d.co.uk

What schools did Susan O'Brien attend?

Susan O'Brien attended University Of Oxford, Oxford Brookes University, Kingston University, University Of Portsmouth.

What are some of Susan O'Brien's interests?

Susan O'Brien has interest in Watersports, Running, Snowboarding And Theatre, Cycling.

What skills is Susan O'Brien known for?

Susan O'Brien has skills like Strategy, Marketing Strategy, Coaching, Marketing, Leadership, Business Strategy, Brand Development, Executive Coaching, Digital Marketing, Business Development, Business Planning, Creative Direction.

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