Helping our clients invent their future.

I believe technology can only be an effective marketing and communications tool when it is laser focused through the lens of the customer’s agenda. As a passionate advocate of advanced technology, I believe it informs and energizes both short and long-term strategies of visionary clients. Waiting for a technology to reach full maturity will more often result in lost opportunity to ride atop the adoption wave or to evolve it for a first-to-market success.Having spent the previous 15 years as a senior technology creative within the Interpublic Group, one of the world’s largest MarCom holding companies, I have continually been tasked with developing or uncovering innovative solutions to our Client’s marketing challenges. As co-founder and leadership of the IPGLAB, we had the unique position as official trendspotters and futurists for our industry. The core remit, then and today, is to help our clients develop long-term strategy based on our deep understanding of technology and marketing. Not just to help a brand move forward, but to help them visualize and activate their future... • Develops experiential marketing and consumer engagement strategies for Retail and OOH Environments.• Drives innovation for Brands and Agencies looking to move the needle.• Evaluates advanced technology solutions for their potential as a marketing channel. Determines stability, scalability, positioning, gaps, and reach.• Uncovers and forges strategic partnerships with emerging technology providers for the purpose of bringing first-to-market opportunities to R/Lab clients.• Develops new technologies and tactics to address specific needs or consumer behaviors.• Consults with technology manufacturers for product research, refinement and market positioning.• Designs facilities and fixtures to symbiotically blend tech, marketing, and products to create 21st century retail experiences.• Advises and directs creative for interactive Brand content for use on emerging technology solutions.

CTO and Co-Founder of the IPG Emerging Media Labs. The Labs are experience and research centers focusing on Emerging Media Technologies. The Lab charter is to generate insight on how new media outlets are driving changes in consumer behavior. To determine how these delivery technologies can best be used as engagement vehicles for marketing. And to generate unique vendor partnerships & offerings to the benefit of all IPG Agencies.The role Scott pioneered at the Lab was a precursor to what would ultimately surface as a Chief Digital Officer role in a more traditional agency model. Specifically, his task was to uncover and evaluate new technologies that could be refined into first-mover opportunities for clients. Forging partnerships with established and emerging entities to create new ways to reach and influence audience. Using the unique platform the Lab provided to inform long-term client strategy and to develop short-term tactics to support those long-term objectives.During his tenure at the Lab, Scott designed and delivered 2 Retail Experience Centers where marketers could come to understand the evolution of shopper and experiential marketing. This led to the creation of new research methodologies including the use of biometric tech and computer vision to advance the fields of contextual & neuro-marketing. Ultimately, the success of the Retail Experience Centers and original projects spawned the creation of a new business unit for IPG – Shopper Sciences. Today the lab continues to be a nexus where experiential marketing and advanced research merge to provide precious insights on consumer behaviors.

Evaluate, design, and manage strategic technology solutions used in the Media & Advertising industries. Strong emphasis on alternative media platforms and workflow tools. Share time as Strategic Technologist for the Interpublic Emerging Media Lab in Los Angeles. (http://www.ipglab.com)

Directed the IT Dept. for the Los Angeles offices of McCann Erickson. Developed strategic applications and workflow enhancements to improve internal production and client communications.

Delevoped and managed a staff of system engineers that advised SMBs on technology investments. Handled infrastructure design and implimentation as well as provided specialized support services.

Managed Technology and Operations for See's Candies. Emphasis on specialized integration of Personal Computers and communications devices within a proprietary Mainframe environment. Shared development and managerial responsibilities for the introduction of a state-of-the-art inventory control system spanning supply chain through POS and replenishment.(A Berkshire Hathaway company)