Susu is the Founder and Chief Connector of Tomo360. She is the marketing strategist of Tomo360 and she oversees the overall direction of Tomo360. Her company is a PRF70 vendor and a state-certified minority, women, and LGBTQ business enterprise. Susu is an experienced business and marketing strategist who worked for various high-profile companies, from high-tech industries, healthcare, biotech, and higher education to startups. She was previously an adjunct Professor in Marketing at UMass Lowell and a frequent speaker on marketing topics. She has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage for her clients. An advocate for helping women advance their careers, Susu is the Co-Founder of Women Accelerators. This grassroots nonprofit organization provides networking, education, mentoring, and leadership coaching programs to help women advance their career goals. She holds an MBA from Lesley University and was certified by Northeastern University in digital marketing and website design from Georgetown University. A lover of anything outdoors, she enjoys snowboarding, biking, kickboxing, and swimming.

Responsible for research and academic partnerships at Addgene. Creating license agreements and partnerships outreach.

Manage MGH’s technology portfolio in orthopedics, anesthesia, medical software, and radiologyImplement company-wide social media and email strategies to promote Partners’ brand in technology innovation. Generate sales prospects, negotiate and sign license agreements, material transfer agreements, and term sheets.Manage a diversified technology portfolio of 120+ inventions. Develop patent protection strategies, filing decisions, prior art search and managing patent applications.Develop go-to-market strategies, market campaigns, and commercialization plans for medical devices, therapeutic drugs, software, and radiology technologies. Cultivate new strategic partnerships, prospective licensees, and new business models.Write technology summaries and marketing collaterals.Accomplishments: Successfully commercialized and licensed orthopedic, PET imaging and therapeutic products that generated over $10 million in accumulative licensing and annual royalty income. Launched a customized subscription program for technology email alerts. Implemented a LinkedIn Social Media Group that increased subscribers by 80%.

Responsible for commercializing and managing a diversified intellectual property portfolio for the University’s technology transfer office. Spearheaded the efforts to digitalize the paper-based office into a web portal. Designed a new website that integrated the backend office for invention disclosures and technology briefings. Evaluated invention disclosures, assessed commercial potential, and formulated patent protection strategies. Developed marketing strategies and collateral and identified sales prospects. Negotiated license agreements, material transfer agreements, and CDAs with potential licensees. Launched new startups and identified investors' funding.

During my five-year tenure at IBM, I advanced from Business Analyst to Program Manager, driving key initiatives in e-business strategy, software product rollouts, and marketing campaigns. My responsibilities included:Strategic Development: Crafting and implementing e-business strategies to enhance IBM’s digital presence and operational efficiency.Project & Program Management: Managing complex software product rollouts and leading marketing campaigns that supported IBM's business objectives.Cross-functional leadership: Leading cross-functional teams to execute projects on a global scale, including in the Americas, Europe, and Asia.Key Accomplishments:Designed and developed an e-business knowledge management portal and a global lead management system, streamlining processes and improving information access.Spearheaded a channel electronic software distribution pilot, successfully implementing it across multiple regions and generating $2M in revenue with minimal cost.Developed a robust channel partner network for electronic software distribution, resulting in a remarkable 140% increase in revenue.

At Immersion, a leader in haptic technology research, I played a pivotal role in developing and successfully launching several innovative medical simulation products. My responsibilities included:Developing clinical requirements and functional specifications for Immersion Medical’s cutting-edge products.Directing cross-functional project teams, including Information Systems (IS), Product Development, and Customer Service, to ensure seamless product development.Supporting all sales and marketing activities related to the clinical aspects of product families, enhancing product adoption and market success.Leading quality control teams, crafting QA testing plans, and overseeing alpha/beta product testing to maintain high standards.Writing comprehensive customer training manuals and gathering impactful customer testimonials.Key Accomplishments:Successfully launched multiple virtual medical simulators, including the Endoscopy AccuTouch® System, the Laparoscopy virtual simulator, and CathSim, significantly advancing medical training technology.

At Navipath, a Tier 1 internet service provider backed by CMGi, I spearheaded key marketing and business development initiatives during a pivotal time for the company. My responsibilities included:Crafting comprehensive business plans and go-to-market strategies for new product development, aligning with the company's growth objectives.Researching and developing customer retention and acquisition programs tailored to enhance client engagement and satisfaction.Managing the entire product life cycle, from concept to launch, including creating detailed product descriptions, specifications, and marketing requirements.Key Accomplishments:Successfully launched targeted email campaigns, driving customer engagement and retention.Developed strategic partnerships with mobile phone companies, expanding Navipath’s reach and influence in the market.Led product marketing efforts, ensuring successful product launches and market penetration.