Vp, Mobile Product And Delivery
CurrentDevelop product strategy and roadmap for internal and external mobile commerce platforms that cover mobile payment, mobile wallet, and mobile marketing.Drive all aspects of the mobile wallet product development.Manages relationships with ecosystem partners such as mobile development/platform partners, messaging service providers, UI optimization and analytics/performance monitoring providers.Conducts market analysis to identify product opportunities based on competitive landscape and customer demands. Establish multiple key metrics, benchmarks and reporting systems to measure app usability and user behavior/usage patterns.Leads user experience testing, focus group, automated online surveys, analyze and interpret user feedback, develop key insights and develop UX optimization programs.