Susy Struble Email & Phone Number

San Francisco Bay Area

• Provide strategic advisory services on product development, community and stakeholder engagement, and open innovation and open-source practices. Clients include Project Liberty and DSNP.org (blockchain and social networks), UNICEF (Public Goods Toolkit), the Next Generation Library Publishing (NGLP) project and the Texas Digital Library's Vireo project.

• Spearheaded a cross-org program to enhance new product development through open innovation practices, collaborating with Mozilla's diverse stakeholders and communities and driving more throughput, decision-making transparency, and rigor. • Managed the budget, planning, and growth of a globally distributed Open Innovation team of 25+ members, overseeing a diverse portfolio of projects and products.• Directed teams accountable for open source community development and metrics and ecosystem innovation in the media and ad industries.• Led the cross-functional "State of the Internet" initiative, identifying and validating mission-driven products that aligned with Mozilla’s core values. • Published regular, data-driven analyses of Mozilla’s contributor communities, providing insights that shaped organizational investment strategies.• Co-authored the "Open Source Archetypes" field guide, offering strategic frameworks to maximize open source investment returns. • Facilitated several open innovation campaigns, generating over 100 actionable ideas and fostering a culture of continuous innovation.

San Francisco

• Helped develop plans for DrumWave’s penetration in US market; built marketing strategy for initial product launch and 3-year growth plan. • Attracted prospective clients, including Fortune 500 firms; created marketing materials and competitive analyses. • Established methodology for proof of concept (POC) projects (e.g. data management policy, support, and templates). • Managed partnership with Stanford Institute for Computational and Mathematical Engineering (ICME).

San Francisco

• Contributed as ‘entrepreneur-in-residence’ for consumer packaged goods (CPG) companies, supporting Fortune 500 firms with growing existing offerings and ideation around new products, often with an open innovation approach. • Conducted qualitative and quantitative research to facilitate new product pitches, business models, and go-to-market strategies. Managed projects ranging from concept development to repositioning a leading but aging product.

San Francisco

• Founded profitable application development company, helping businesses leverage mobile and AR technologies to capture more customers, develop their brands, and generate revenue. • Achieved status as Layar’s preferred North American partner with clients ranging from international corporations (PayPal) to local businesses (Atlanta Fine Homes Sotheby’s, Ritual Coffee). • Controlled business strategy, sales, client management, contract negotiations, marketing, and all operations.

Palo Alto

• Researched and recommended business and revenue models and product and partner strategies for ‘Health 2.0’ start-up in pharmaceutical research industry. Work fed into organization’s successful launch as Cancer Commons. • Refined Health Commons concept with pharma and biotech executives and academic researchers. • Drafted organizational principles, legal structure, 5-year implementation plan, and marketing materials. Health Commons was a joint project between the Creative Commons, the Public Library of Science (PLoS), CommerceNet and CollabRX that aimed to improve drug research through radical collaboration and data sharing.

Menlo Park

Amplified Sun's policy, product, and technology strategy internationally by influencing the A2K and Open Data movements' focus on interoperability, innovation, open standards, and open source. Work led to changes in government procurement policies and increased Sun's sales in major developing economies. • Led Sun's involvement in international and intergovernmental organizations (e.g. World Intellectual Property Organization, UN Internet Governance Forum) and managed research programs and NGO relationships.• Developed high-level relationships with various governments (Brazil, China, India) around open standards and open source and was key participant in related, high visibility collaborations around open media formats and interoperability.• Developed an operational and policy strategy around environmental regulation for Sun's Executive Leadership Team.

Menlo Park

• Ran program to create points of strategic, external product interoperability along with internal alignment across Sun’s products, with emphasis on standards and emerging technologies. Drove engineering and policy agreements across business units; created and managed standardization/interoperability programs; oversaw consortia and partner management; led related marketing.• Led Sun's engagement in the creation and promotion of the A2K Treaty • Co-creator of strategy to reform effectiveness of global technology standards system, including revising IP licensing rules and open source adoption.• Instrumental in creating the global movement around interoperability and Open Data, following theory of change planning and using the Open Document Format as the lead proof of concept.• Key participant in defining Sun’s open media and documents formats strategy -- including engagement with the Chinese government on A/V codecs -- as well as DRM and RFID strategies. • Created and managed cross-organizational council, comprised of line-of-business CTOs, to improve product and IP licensing alignment and standards collaboration.• Created and managed several successful tech sector business consortia, from defining operational, legal and financial structures to partner recruitment and final transitions/mergers.• Led Sun Microsystems'​ technical and policy engagement in U.S. federal government's National Health Information Network (NHIN) interoperability project, resulting in greater adoption of core Sun technologies in the health sector.

Menlo Park

Led XML and Web service software standards and market development strategies, including marketing and partner management for the ebusiness XML initiative (ebXML), a successful global project to bring XML to electronic data interchange.• Represented Sun on industry consortia boards and led several industry technical collaborations (e.g. UDDI, WS-I). • Co-wrote an e-business technical specification that was subsequently submitted to the World Wide Web Consortium (W3C).

Menlo Park

Helped to define and launch Sun ONE, Sun’s first end-end software strategy, and represented Sun’s technical and business interests on several industry consortia boards.

Menlo Park

Managed public relations for the Java platform, the Java Community Process consortium, and Sun's technology licensing models. • Managed staff, agency and $1.5m budget, all media and analyst relations, executive presentations and speeches, and employee and partner communications. • Led successful launches of four major products and initiatives.• Won two corporate marketing awards.

Menlo Park, Ca

Created a new role within the start-up that analyzed the customer deployments to create marketing programs for promising vertical markets. This customer analysis supported Sun Microsystems' eventual purchase of the NetDynamics start-up.

Jackson, Wy

Started consulting business assisting authors with publicity, editing, research and ghostwriting. Researched, edited, and ghostwrote copy for Everest (Coburn; pub. September 1997 by the National Geographic Society as companion book to the Everest IMAX film) and managed multi-city author tours.

Bachelor’S Degree, Political Science And Government, Economics

Education record

One term transfer study focused on microeconomics and industrial policy.