With a background in Social Research and Economics, I'm interested in why people spend their time, money, or energy on things they do and how these choices can be influenced. Having 13 years of experience and using principles from behavioral science to complement traditional user research techniques and marketing knowledge, I help generate superior insights, develop effective executions, and confidently guide brand strategy.Founding Director of Sparkwinn Research, a Colombo-based research organization that specializes in providing data-centric insights into consumer and social issues to a global and local clientele. In addition, he is a Research Fellow at LIRNEasia, a regional think tank for policy dialogue and advocacy based in Colombo, Sri Lanka.My recent research includes understanding Portfolios of the Poor, describing how poor people around the world manage their money; an evaluation and impact of the economic crisis among students in Sri Lanka; Continuing tracking of Knowledge, Attitude and Practice Regarding COVID-19 & Vaccine Rollout In Sri Lanka working along with UNICEF and Ministry of Health; Challenges of agricultural digitalization in developing world; ICT for development in the context of ICT-enabled freelance work in Sri Lanka, India and Myanmar.