Suthida Maleipan Email & Phone Number

Bangkok, Th

Bangkok, Th

Bangkok, Bangkok, Th

+ Set strategy and operation lead of content curation and content-led marketing plan across long-form, short video, articles form contents including Sports, English Premier League, Thai Lakorn & series, Anime, Movie, CN/KR series from local & major studio and broadcasters. Those are presented on TrueID.net, TrueID app and TrueIDTV + Optimizing performance and tuning content shelves strategy for greater content and business performance : Page view, advertising inventory, subscription. + Grow editorial & user-generated contents and building users cultures and community across contents genres. Initiate Content & media partnership solution management to grow user engagement in platforms.

Bangkok, Bangkok, Th

ACHIEVEMENT+ OneSiam Mobile Application (Complete Privilege, CRM, information across Siam Paragon, Siam Center, Siam Discovery, ICONSIAM) - Consolidating and conducting digital operation across retail customer journey to grow usage/members, and traffic/spending conversion+ Initiated and established CHAT & SHOP – Omnichannel commerce on ONESIAM LINEOA, Facebook and ICONSIAM LINEOA, Facebook for retail, luxury tenants, and other affiliatesDIGITAL MARKETING+ Managing and leading the execution digital marketing strategy and budget to grow traffic and sale for Siam Paragon, Siam Discovery, Siam Center, OneSiam, and ICONSIAM, Siam Premium Outlets and affiliates across owned-website, owned-social media, digital publishers, KOL/influencers, audience ad-network platforms, programmatic ads, SEO, SEM, real-time marketing (SMS) locally and globally.+ Directing and planning for digital engagement and conversion campaign to convert brand engagement, traffic and sales and work across marketing corporate with CRM, promotion, marketing communication, e-commerce team+ Leading the strategy for marketing communication campaign to reach online audiences local and oversea including channel distribution, message, and leveraging lead-customer data / big data through segmented and personalization communication campaign+ Directing and controlling business and product requirement of digital platforms i.e. LINEOA, Websites, Application control UX, UI throughout customer journey design to connect with CRM, POS, CMS, WIFI, BIG DATA+ Developing media partnership with Line Thailand, Facebook Thailand, Google Thailand+ Restructure, set up, and expand digital marketing operation to support all business units in Siam Piwat (shopping centers, department stores, retail shops)

Klongtoey, Bangkok, Th

DIGITAL TRANSFORMATION ACHIEVEMENT+ Ch3Thailand - 1st time in rebranding and modernized Ch3 Channel on digital touchpoints and expanded viewers of Ch3Thailand TV Simulcast across website & mobile application up to 150%++ Mello.me - The game changer of BEC - OTT platforms, hit TOP 6 websites during 1st month + Restructured digital business operation, aligned business functions and workflow across TV and Online operation, managed crisis to sustainable digital organization+ Conducted business operation and grow 2018 digital revenue 290%+ from 2017 revenues.END-TO-END DIGITAL BUSINESS OPERATION+ Created and visionized the strategic direction, KPI, roadmap, development for digital business. + Conducted business feasibility and developed new online business - advertising, licensing, services.+ Developed video content distribution strategy, business models & commercial terms, and negotiation - LINETV, sustained partnership with YouTube, and opens relationship with NetFlix, VIU, AIS Plays.+ Managed 90 staff including sale, marketing, editorial, content management, VDO program creator, VDO editors and operation, software development, UX UI, product management, project management.

Klong Toey, Bangkok, Th

Digital Transformation & Strategy+ Conducted digital business transformation, strategy, and implementation for two leading prestige media of Thailand + Bangkok Post Digital. Reached and sustained rank #1 in English-language news media online.+Post Today Digital. Reached rank#3 in premium news media online+Developed product roadmap, content convergence & distribution for website and mobile websites, mobile/tablet/TV applications and Google, Facebook, Line. Expanded up to 14 owned media outlets and 11 social media. + Studied and researched new digital businesses or business acquisition to leverage company-owned brands, audiences, and digital sale expertise. Customer Acquisition+ Acquired new Thai-younger generation readers for Post Today online. Increased readers 3300%. Reached 8.7 million readers/month and 87 views/month. + Grew and retained oversea & expat readers for Bangkok Post online. Reached 1.5 million readers/month, 17 million views/month. Raised readers 266%+ Managed telesale, pricing & promotion, product strategy, offline and digital marketing communication strategy to migrate newspaper readers to e-newspaper readers from direct sale channels and via local and global distributors. Reached xx,000 readers/month. Grew readers 430%.Media Operation+ Developed revenue forecasting for online advertising sale, e-newspaper, and digital archive and manage digital business profits and loss. Reach 2 digit million revenue. Raised overall revenue 20%+ and margin 12%++ Managed online advertising inventory distribution, pricing, media info, audience insights, sale management for direct & tele advertising sale, local & global digital agencies, programmatic ad network.+ Developed and maintained domestic and international business alliances, initiated business terms, and managed legal agreements to acquire new contents, editorial and advertising technology vendors, content and service distributors.

+ Conducted business collaboration to protect intellectual property of news media, to set barrier for new entries, advance news media competitiveness among members of association - 17 mainstream digital news media. Raised fund 30%+.+ Established and managed 1st Young Journalist News Provider Camp and 1st Digital News Excellency Award in 2015

+ Contribute in volunteered activities of association

Phra Khanong, Khlong Toei, Bangkok, Th

+ Managed content strategy, allocation, and presentation for Sanook’s homepage, News, Horoscope, Radio, Music, TV and VDO etc. Sustained rank #1 website in Thailand+ Conducted new product strategy, roadmap, and implementation for Sanook.com - 25 sections on websites, mobile sites for news & information, online payment, search, classified, ecommerce, user-generated contents, SMS services, audiotext (1900)+ Developed and maintained domestic and international business partnership, initiated business solutions, and managed legal agreement to acquire new contents (news, magazines, game providers, VDO, cartoons, photos), technology providers, content and service distributors.Sanook Online was changed from MWEB (Thailand)

Cape Town, Western Cape, Za

• Conducted product requirement and development of customers’ projects (recruitment, importer & exporters, MMORPG) and new online media • Established and operated real estate portal for company (Rank #1 in market 2003)

Cape Town, Western Cape, Za

Conducted product requirement and development of customers’ projectsMWEB (Thailand) Ltd. was under MIH Group.

Designed content structures, created design theme, user navigation, layouts, and graphic for websites of Samart Cybernet, customers of interactive department (Petrochemical, government sectors, telco, and retails), and corporate and product websites for Samart Corporation.

Created layouts, graphic design, prototype, and interaction designs of interactive CD-ROM and Kiosk for customers (Universities, Government, Retails)

Initiated art direction of advertising campaigns for customers and created the storyboards of television commercials and the layouts of printed matters.