Sutirtha Saha Email and Phone Number

Directed and managed the General Trade channel from 2020 to 2022, overseeing sales and distribution to various sectors including Pharmaceuticals, retail outlets, grocery shops and Paan shops Transitioned to managing the Health & Beauty (H&B) channel from 2022 onwards, with a focus on chemists and pharmaceutical stores and products Conceptualizing the sales strategy & plans for the organization’s business development; developing new business strategies leading to an increase in turnover & profitability of the organization  Partnering with core business operations to increase the company’s footprint, expand market share through modern trade and generate sustainable revenue gains Observing changes in market demand and altering strategies for expansion of market share & achievement of revenue targets  Providing assistance in the development and delivery of product and application training for sales staff, distribution partners, end - users and industry groups Planning, formulating & implementing marketing strategies & promotions to increase market penetration and to drive revenue & profitability through maximizing sales by analysing trends & results

Functioned primarily in the General Trade portfolio, with a focus on sales and distribution in the districts of Howrah and Hugli Managed an average turnover of 1.2 Crores per month with 5 Direct distributors across 2 districts in HFD, Biscuits, Oral, Pharma and other categories with more than 5 market-leading brands Steered primary and secondary sales while also dealing with stockers Monitored sales and distribution to ensure the company’s growth and achievement of volume and value target Trained, mentored and motivated off-rollsales personnelDevised emerging markets & overall channel optimization strategy to generate new business leading to network expansion Dealt with ROI management and optimized field resources Spearheaded Channel management and market share growth Emphasized the best ways to make profits and maintain a sustainable business

Managed an average turnover of 3.3 Crores per month with 4 Redistribution stockers across 3 districts in Fabric Wash, Personal Wash, HHC, Hair, Skin, Oral, Tea, Coffee and a few other categories with more than 15 market-leading brands N Identifying low-potential outlets and trying to convert them into high-potential ones to generate more revenue through schemes, offers and so on Increasing business and market share through trade marketing programs Facilitating success rate of promotions and brand perception (footfall, conversion rates, loyalty programs) and creating unique sales/distribution strategy created on the basis of market study and its results Directing trade marketing budgets, monitored investments in trade marketing initiatives and activities

Managed the team of Kolkata Metro as a TeamLeader for the Food & Beverages division.

Managing the customer queries, conversion to Postpaid connections, resolving conflicts of the customers