- Led product design efforts for a healthcare e-commerce company, designing captivating landing pages, mobile app interfaces, and other digital products that resulted in increased user engagement and conversions.- Expanded skillset to become a proficient product designer by self-learning coding and prototyping, facilitating effective communication with developers and delivering fully functional frontend code.- Conducted extensive market research and competitive analysis to identify key trends and opportunitiesLed the design and development of new features to increase daily active customers- Conducted user research and analyzed data to improve product design and user experience continuously- Worked closely with sales and marketing teams to develop go-to-market strategies and launch successful products features and deals- Deployed innovative frontend code solutions, streamlining product development processes and significantly reducing time-to-market for new features and updates.

- Created and maintained a comprehensive design system and style guide, ensuring consistent branding and user experience across the platform.- Drove collaboration with cross-functional teams, aligning designs with technical requirements and business objectives to deliver exceptional user-centered solutions.- Conducted extensive user research and testing, using insights to validate design decisions and enhance the overall user experience, resulting in better improvement in customer satisfaction.- Pioneered the creation of the company's brand guide/CI for all advertisements, banners, and videos, delivering fresh and attention-grabbing branding that positioned the company as a leader in the industry.- Demonstrated adaptability by rotating across different teams, leveraging design expertise to provide valuable solutions and support in various areas, such as creating impactful banners and introductions.

Oversaw the daily operations of the products. Managed marketing, product developing, and advertising functions.Oversaw daily operations, managing marketing, product development, and advertising functions.Conducted market research, resulting in 20% increase in market share within one month.Led end-to-end product development, launching new variants and driving sales growth. And optimized supply chain, reducing production costsDeveloped visually appealing packaging design, increasing shelf visibility. Also executed comprehensive marketing campaigns, achieving 15% brand visibility growth and 30% customer base expansion.Utilized data analytics for performance analysis, achieving more improvement in customer satisfaction.

Handle all SEA and USA Advertisements from creative, design, and performance evaluation.- Conceptualized and created in-app promotional designs to push premium subscription and sticker sale models, the main revenue source which doubled in the last 6 months.- Developed visual identities and branding guidelines for clients, resulting in a 40% increase in brand awareness.- Designed and edited promotional videos and motion graphics, resulting in a 25% increase in customer engagement.- Video animation skills to allow VCNC to create animated designs for in-app and digital marketing campaigns.- Created social media content and achieved over 4 million viral video views for content that communicated Between’s value to target users.