Mike Sutter is an entrepreneurial Marketing and Sales Executive with over twenty years of experience in evolving consumer lending, automotive, and fintech environments. Mike has covered all phases of business, including sales, product development, production, marketing, and operations. Current responsibility is for performance marketing in the home lending and cross-LOB deepening space at JPMorgan Chase. In this role he is engaged with analytics and marketing teams to rapidly bring products and content to a highly competitive, digitally engaged market. Key outcomes include increased market share within specific target segments and optimization of retention of current customers. Extensive work in:-Customer segmentation and journey orchestration using data and propensity models-Fintech-Performance marketing using BIG data -Technical sales-Vendor management and procurement -Leveraging data and analytics to set growth goals and automate reporting-Consumer lending and finance-Business development in a startup environment-Leadership and development-Data mining to drive multi-channel audience segmentation strategies