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• Pioneered global strategies for digital promotions, pricing, and cadence across console partner storefronts, guiding a high performing planning and analytics team.• Played a pivotal role in multiple Warner Bros (WB) game leadership groups, driving key business and commercial decisions in preparation for global game launches.• Spearheaded end-to-end business activities for product launches, from setting goals to ensuring adherence to platform policies and ensuring global pricing accuracy and timely launches.• Championed the Digital Commerce sector, innovating pricing and promotions post-game launch, resulting in an impressive 20% YOY growth in revenue.• Revolutionized the planning process by conceptualizing and introducing a cross-functional app for WB teams, centralizing game pricing and promotional data, and bolstering productivity across sales planning, finance, and digital commerce.• Originated the “Game Heads” initiative, a nimble leadership group tailored for each game, enhancing decision-making speed and efficiency by consolidating key stakeholders.• Demonstrated expertise in global team management, ensuring streamlined processes and optimized team dynamics

• Leverage extensive experience in marketing and business development across mobile, platform, media, gaming, online consumer, and esports to drive strategic partnerships and achieve meaningful player acquisition.• Lead teams with a keen focus on people management, ensuring alignment with organizational objectives and strategies.• Cultivate and advance opportunities through a vast network spanning entertainment, gaming, technology, and services, showcasing adeptness in navigating complex organizational landscapes.• Excell at forging and nurturing business relationships, consistently prioritizing the growth and execution of partnerships.• Manage intricate contract negotiations with precision and sound business judgment, including offering high-value coaching to companies in mobile gaming and merchandising sectors while maintaining client confidentiality.- Do you need to drive meaningful player acquisition or growth through strategic partnerships? I can help by leveraging my network and deep experience in games and technology to advance opportunities along a pipeline. - Deep experience in brand and product launches, creative, and creating exceptional marketing campaigns. - Highly skilled at building personal relationships and navigating complex organizations. I thrive in finding and establishing new business connections. Thoughtful, personable and willing to do what it takes to successfully execute and grow partnerships.20+ years of experience in marketing / business development (mobile, platform, media, gaming, online consumer, esports)People management experienceA deep network and contacts across entertainment and gaming, tech and services Sound business judgment, problem solving skillsExceptional written and verbal skillsYears of experience managing complex contract negotiations

• Served in VP-level leadership roles at €2.6B annual revenue global mobile game development company, directing strategic marketing, operations, and creative initiatives.• Expertly negotiated contracts across diverse brands, revamped e-commerce operations, and expanded product offerings from 18 to 150+ products, resulting in a 300% revenue surge over 18 months.• Pivoted from suboptimal business contracts, realigned partnerships, and cultivated an all-encompassing product lineup that aptly represented each game's unique characteristics.• Built and mentored a dedicated e-commerce team, growing from 1 to 5 members, and oversaw a multifaceted global team, ensuring alignment with company objectives and driving cohesive efforts

Starr King Open Space is a mostly sloping, approximately 3.5 acre parcel bounded from 23rd and Carolina to 24th and De Haro with views of the hills to the west, and the Golden Gate Bridge on a clear day. As part of a 8 member board, managed a 1 acre+ landscape re-design - including project planning and execution.

• Spearheaded business development and marketing strategy for a mobile games developer, securing influential partnerships with industry leaders such as Apple, Google, Facebook, and Hasbro.• Expertly negotiated high-impact contracts, including a deal with Maker Studios for PewDiePie, the top social media influencer at the time, and fostered a robust relationship with Hasbro, aligning marketing strategies for the Transformers franchise.• Achieved a 50% reduction in marketing costs through the strategic realignment of social media influencer agreements and efficient budget allocation.• Launched and managed the company's San Francisco office, while also collaborating closely with the London team, ensuring synchronized global operations.• Played a pivotal role in acquisition decisions, consistently guiding the CEO on strategic directions and further expanding the company's footprint by initiating key business ventures in the Asian market.

THQ NORDIC GAMES – Mobile Games Consultant • Instrumental to executing launch campaigns as the strategic lead for a renowned global video game publisher, optimizing visibility on mobile platforms.• Created and negotiated $22M development blueprint, leveraging THQ's intellectual property to advance mobile content creation.• Cultivated prosperous relationships with external developers, astutely negotiating game development and marketing expenses.• Articulated and executed an incisive marketing strategy, fortifying brand positioning in a competitive marketplace.

Social and mobile casino games publisher.

• Directed business development and product positioning for an app streaming platform, becoming a critical leadership component during acquisition by Google including presenting strategic business analysis to the Board of Directors.• Pioneered innovative ad units and solidified content partnerships, driving core business expansion.• Spearheaded cutting-edge marketing and player acquisition programs, establishing prominence in the mobile advertising arena.• Fostered and managed pivotal marketing relationships, propelling both platform adoption and revenue growth

• Championed ad network business development for a mobile development tools firm, orchestrating marketing, PR, and cultivating both supply and demand-side partnerships to amplify player acquisition, engagement, and monetization.

Led business development, sales, and marketing for startup delivering software for virtual currency used in social networking, online dating, and casual gaming sites. Negotiated global distribution deals with social gaming companies and social media platforms. Advised CEO on securing exit for company to Tapjoy. Initiated business transition from online only to mobile and secured first mobile platform partnerships.Acquired by Tapjoy, July 2012

Directed digital distribution, sales, and engineering with team of 40 for Gamespy Tech, a middleware provider focused on powering online games across all platforms. Launched and managed Direct2Drive—online game store offering PC games for direct download. Led team in delivering third-party game publisher partnerships growth on D2D’s direct-to-consumer digital platform. Delivered revenue growth of 160%+ in 2008 and 2009. Maximized business opportunities throughout product lifecycles by developing detailed go-to-market strategies. Launched first digital download indie games channel and awards program at 2008 SF Game Developers Conference.